These are the things
that I would do
What I do
• I help companies figure out a way to get
their name, cause and issues more
• This can be done in many different ways.
• While there are many great tools available,
only some of them are appropriate for an
organization’s specific needs.
Why bother listening to me?
• You don’t have to
• Over a decade in international
• Have helped lots of grass-roots companies
find a voice in an already crowded market
• Discovered some truisms regarding new
Social Media for Non-Profits
• Social media and nonprofits naturally go
• Both are grass roots, both put power back
into the hands of many rather than the
hands of few.
• Often the price for social media tools and
education is perfect for NPs. . .FREE!
What is the goal?
• Seth Godin has talked about raving fans.
For non-profit organizations and charities, I
think a better word is believers.
• Believers can be workers, contributors,
donors, volunteers, board members and
beneficiaries of your services.
• The goal? Build a bigger base of believers
Overview of working parts
• Job/Volunteer Site
• Facebook Tools
• Microblogging Tools
• Monitoring Tools
• It is important, no matter what they tell
• Still establishes authority, still needs to be
• Discuss your need-to-haves
Where will your material fit on this site? Everything should
have at least two homes (if not more). The first, where it
originated, the second the overall home, which is your
website/blog. Network tools should then tell the world
where to find that information.
• Even if you don’t have a website, you NEED a
• Dynamic vs. static content
• Individual vs. corporate presence
• Casual vs. professional feel
• Many of these are doubly important for NPs
• To try: Wordpress, Squarespace, TypePad,
• MAP YOUR DOMAIN NAME
Even if you have a full force site, consider a multi-page blog
site like typepad or wordpress. Remember, content and
conversation are paramount.
Job Volunteer Site
• Even if the budget is small, it never hurts to
try to find great people.
• Because of our current economic situation,
more people are willing to build portfolios
through volunteer work.
• Many free options for this type of site.
• Another way to create believers
• Easy, free access to distribution of your marketing
• Requires little “buy-in” from believers or potential
• Another way for believers to know you
• Easy to cross-reference more “in-depth” tools
• To try: Twitter, FriendFeed, Seesmic, 12second.tv
• A community is NOT always a necessary
part of a social media strategy.
• For NPs, it usually is.
• If your NP is local, it definitely is.
• Services to try: Ning, KickApps, HiveLive,
CrowdVine, CollectiveX, Me.com
Easy, free way for people to really “get
involved” from afar.
Services to try: vimeo, viddler, 12second.tv,
ustream.com, and mogulus.
Stream from your computer or invest in a
small flip camera.
Where are all the pretty pictures?
• Don’t forget to represent your events, your
believers, your workers with pictures.
• This is way more important than most
• Stock is stupid. I want to see your FACE.
• To Try: Flickr, Photobucket, Picasa,
Who I am
• Maren Hogan
• (402) 215-4440