Get a job

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Get a job

  1. 1. Get a Job <ul><li>Recruiting, Social Media, and the Job Seeker </li></ul>
  2. 2. Who I am <ul><li>Maren Hogan </li></ul><ul><li>Former Executive Recruiter </li></ul><ul><li>Former CMO of a Recruiting/HR Community </li></ul><ul><li>Long-term career seeker </li></ul>
  3. 3. Where to find me <ul><li>[email_address] </li></ul><ul><li>@marenhogan on Twitter </li></ul><ul><li>facebook.com/marenhogan </li></ul><ul><li>linkedin.com/in/marenhogan </li></ul><ul><li>marenated.com </li></ul>
  4. 4. Why you should believe me <ul><li>I’ve gotten my last four positions using social media </li></ul><ul><li>I know how recruiters and HR Professionals use social media to find candidates </li></ul><ul><li>I’ve successfully helped hundreds of jobseekers and companies use social media to connect online. </li></ul>
  5. 5. Some Stats <ul><li>54% of the US Population are on Facebook </li></ul><ul><li>1 in 10 visited a social networking site last year, up 100% since 2008 </li></ul><ul><li>Twitter now has over 105 million users </li></ul>
  6. 6. What it means <ul><li>Recruiters and HR Pros are a HUGE part of that user base </li></ul><ul><li>75% of them are actually required to research candidates on Google, LinkedIn, Facebook and Twitter </li></ul><ul><li>85% of recruiters say they’ve made a hiring decision based on positive info found online </li></ul>
  7. 7. What Social Media Is <ul><li>First, it’s a series of conversations. </li></ul><ul><li>This means you must both contribute and listen </li></ul><ul><li>There are multiple avenues from which to engage in these conversations </li></ul>
  8. 8. The BIG 3 <ul><li>Facebook- High School Reunion </li></ul><ul><li>LinkedIn- Networking Event </li></ul><ul><li>Twitter- Club </li></ul>
  9. 9. <ul><li>Are you IN? </li></ul><ul><li>Are you USING it? </li></ul><ul><li>Is your profile complete? </li></ul>
  10. 10. They are...
  11. 11. Name (duh) Current Title Status updates Current and Past Positions Where you are online Personalize your profile Education/References
  12. 12. DOs <ul><li>Do have a professional, approachable looking picture </li></ul><ul><li>Do personalize your profile address </li></ul><ul><li>Do add all relevant positions and ask appropriate colleagues for references </li></ul><ul><li>Do include your LinkedIn profile on your email signature </li></ul>
  13. 13. DON’Ts <ul><li>Don’t forget to search your email contacts when prompted (build your network) </li></ul><ul><li>Don’t neglect joining select groups and associations relevant to your profession </li></ul><ul><li>Don’t ask everyone you know for a recommendation </li></ul><ul><li>Don’t include typos, misinformation or poor grammar in your profile </li></ul>
  14. 14. Sections to Take Advantage of <ul><li>The Q & A section </li></ul><ul><li>Specialty Groups </li></ul><ul><li>Add-ons, including Wordpress, Box.net, and Slideshare </li></ul><ul><li>Contact Settings </li></ul><ul><li>Share your expertise, whatever format it’s in! </li></ul>
  15. 16. Twitter Demystified <ul><li>handle: @marenhogan </li></ul><ul><li>DM= direct message </li></ul><ul><li># (ways to search) </li></ul><ul><li>Twitter Search </li></ul><ul><li>Followers= those who follow you </li></ul><ul><li>Following= those who you follow </li></ul>
  16. 17. Twitter DOs <ul><li>Search for relevant people, then listen </li></ul><ul><li>Use keywords in your profile </li></ul><ul><li>Use a fun and friendly picture </li></ul><ul><li>Search industry keywords </li></ul><ul><li>Engage in chats (usually a hashtag) </li></ul><ul><li>Link to your LI Profile </li></ul>
  17. 18. Twitter DON’Ts <ul><li>Don’t tweet the same thing over and over </li></ul><ul><li>Don’t just take, contribute </li></ul><ul><li>Don’t overlook linking to interesting content </li></ul><ul><li>Don’t post anything too personal while job hunting </li></ul>
  18. 19. Twitter Tools <ul><li>Twellow- List yourself on Twitter </li></ul><ul><li>Twittaholic- Search relevant industries </li></ul><ul><li>TweetMyFeed- Use an RSS to deliver content </li></ul><ul><li>adding #in of #fb on the end of tweet posts it to your linkedin and facebook accounts </li></ul>
  19. 20. <ul><li>@alldevjobs – Developer jobs @ArtDirectorJobs – Art director jobs @cwjobs – Copywriter jobs @jobsinhiphop – Jobs in Hip-Hop @journalism_jobs – Jobs in journalism @juicyjobs – Green jobs @libgig_jobs – Library Jobs @mediabistrojobs – Media job listings from mediabistro.com @medical_jobs – Medical jobs @media_pros – Jobs for media professionals @narmsjobs – Retail marketing jobs @PRSAjobcenter – Jobs in public relations, communications and marketing @reflectx – Physical Therapy jobs @seojobs – SEO job listings @socialmediajob – Jobs in social media @travelmaxallied – Healthcare jobs @travelnursejob – Jobs for traveling nurses @usmusicjobs – US Music Jobs @web_design_jobs – Web design and other graphics jobs </li></ul>
  20. 21. <ul><li>@reflectx – Physical Therapy jobs @seojobs – SEO job listings @socialmediajob – Jobs in social media @travelmaxallied – Healthcare jobs @travelnursejob – Jobs for traveling nurses @usmusicjobs – US Music Jobs @web_design_jobs – Web design and other graphics jobs </li></ul><ul><li>By job type </li></ul><ul><li>@findinternships – Internships and entry level jobs for college students @freelance_jobs – Freelance jobs @heatherhuhman – Entry level jobs and internships @Project4Hire – Freelance and temporary jobs @jewish_jobs – Jewish job listings </li></ul>
  21. 22. <ul><li>@JobAngels – Helping the unemployed find jobs </li></ul><ul><li>@indeed – One search. All jobs. </li></ul><ul><li>@jobshouts – General job postings </li></ul><ul><li>@simplyhired – Job search site </li></ul><ul><li>@StartUpHire – Jobs at VC backed companies </li></ul><ul><li>@twithire – Job board service </li></ul><ul><li>#hirefriday </li></ul>
  22. 23. <ul><li>over 54% of the computer using population is on Facebook </li></ul><ul><li>1 out of 2 people </li></ul><ul><li>Of those, many are looking for people to hire </li></ul><ul><li>Showcase your work and your “culture” </li></ul>
  23. 24. About Facebook <ul><li>More than 500 million active users </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>People spend over 700 billion minutes per month on Facebook </li></ul>
  24. 25. <ul><li>Every month, more than 70% of Facebook users engage with Platform applications </li></ul><ul><li>More than 550,000 active applications currently on Facebook Platform </li></ul><ul><li>More than one million websites have integrated with Facebook Platform </li></ul><ul><li>More than 150 million people engage with Facebook on external websites every month </li></ul><ul><li>Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook </li></ul>
  25. 27. Facebook DOs <ul><li>Do use Facebook as a place to connect with people personally </li></ul><ul><li>Do stay professional while highlighting your interests </li></ul><ul><li>Do use a picture of YOURSELF </li></ul><ul><li>Do state that you are looking (if you are) </li></ul><ul><li>Do personalize your profile link </li></ul>
  26. 28. Facebook DON’Ts <ul><li>Don’t post anything you wouldn’t want a prospective hire to see </li></ul><ul><li>Don’t connect to people without a solid reason </li></ul><ul><li>Don’t be lazy </li></ul><ul><li>Don’t post so often, people think you have no life </li></ul>
  27. 29. Questions to ask before Blogging before Blogging <ul><li>Do I have something to say? </li></ul><ul><li>Do I know things others don’t know? </li></ul><ul><li>Will I be consistent? </li></ul><ul><li>What will happen to my blog when I find a job? </li></ul>
  28. 30. Blogging DOs <ul><li>Write in draft, then proofread, then proofread again </li></ul><ul><li>DO include pictures </li></ul><ul><li>DO link back as often as possible to experts </li></ul><ul><li>DO focus on your experience or perception </li></ul>
  29. 31. Blogging DON’Ts <ul><li>Don’t use crass language </li></ul><ul><li>Don’t post about non-relevant stuff </li></ul><ul><li>Don’t use it as a Dear Diary </li></ul><ul><li>Don’t forget to include your contact info </li></ul>
  30. 32. Blogging Tools <ul><li>Blogger </li></ul><ul><li>TypePad </li></ul><ul><li>Wordpress </li></ul><ul><li>Squarespace </li></ul><ul><li>These are all simple WYSIWYG tools that will make blogging very simple. </li></ul>
  31. 33. <ul><li>Do consider creating a personal web site, if you're unemployed, specifically related to your job search including your resume, samples, your portfolio, and certifications. Include only professional and academic information. Or use your profile on sites like LinkedIn to promote your experience. </li></ul><ul><li>Don't list your blog on your resume unless it's relevant to the career field / position that you are interviewing for. For example, if you are seeking employment as a financial planner and you have a personal finance blog, include it. If you have a blog about your dog, don't . </li></ul>
  32. 34. <ul><li>Consider starting a blog related to your career interests. If you, for example, are interested in a career in real estate, consider blogging about industry trends, news and related topics. </li></ul><ul><li>Write a job search blog. There's a trend toward job seekers blogging to track their job search and market their skills. A job search blog can help with your job search and give you exposure, but, again, consider who else might read it before you start blogging. </li></ul>
  33. 35. Alternatives <ul><li>Online Portfolio (Box.net, SlideShare, Scribd) </li></ul><ul><li>VisualCV </li></ul><ul><li>Tumblr (cross between Twitter/regular blog) </li></ul><ul><li>Animoto </li></ul>
  34. 36. Find a way to engage <ul><li>Of all the three, LinkedIn is the most acceptable tool for job searching </li></ul><ul><li>Use online resources “Google It” </li></ul><ul><li>Be ready to hand out your online profiles </li></ul><ul><li>Get an email address that doesn’t suck </li></ul><ul><li>Remember, this is EXPECTED of you now </li></ul>
  35. 37. Thank You

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