Can we talk about writing for a second? Sure, let’s do.
Writing is easy. Writing well is really hard, because if you are any good at it, people have likely been telling you that you are good at it for far too long for you to think you are anything but a tiny little Hemmingway with a better handle on your drinking problem. But….here’s the thing:
You are not. I am not (yes I am!) No, I’m not.
Writing, especially business writing. ESPECIALLY B2B technical marketing writing is so bad you guys. But that doesn’t mean I want us all to give up and go home. NO! I want us to focus on making all the content we’re so busy creating BETTER.
So I will tell you all the things I tell the writers here (and have had drilled into me in newsrooms, investment firms, mean blog comments, magazine editors and one time when I auditioned for American Idol).