Search engine optimisation for Small Business


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Search engine optimisation for Small Business

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  • Show the difference between paid ads (A), google maps (local results) (B & D), organic (natural) results (SEO) (C)
  • Web crawling – store information about web pagesIndexing – contents are analysed (eg words are extracted from titles, headings, or special fields called meta tags), and data about web pages are stored in an index database. The purpose of an index is to allow information to be found as quickly as possible.Searching – a user enters a query in to a search engine, and that search engine examines its index and provides a listing of best-matching web pages. Search engines employ different methods to rank the results, and these method also change over time as internet usage changes and new techniques evolve(per wikipedia)
  • On page optimisationMeta title and meta descriptionOn page content (include keyword)Your web page URLYour web design – speed of siteOn page link textVisit durationOff page optimisationBacklinks (eg video on you tube with link to your web site)BlogsPress releasesSocial media
  • Search engine optimisation for Small Business

    1. 1. Mark Chappell – SEO Advisor and Accountant
    2. 2. Contents Definition of SEO Search information How search engines work Factors affecting SEO Tips and Results Our Business FREE Website Analysis Contact details
    3. 3. DefinitionSearch engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search results.In other words, SEO is getting your website ranked higher in search engines, such as google.
    4. 4. Search Information Search engine results continue to get better every year For example, Google knows billions of web pages, and they find more every day Just as we rely on search engines, they need our help to improve their relevance We are what Google says we are Everything we do revolves around search
    5. 5. Share of search market Search Engines (per Wikipedia May 2011) 10.8 6.4 Google Yahoo Others 82.8
    6. 6. Search information - Google The number one position in Google gets on average 42% of the clicks on that page The second position in Google gets about 22% of the clicks The third position in Google gets about 10% of the clicks Only about 20% of the people even go to the second page A very small percentage go to the third page and further You need to be on Page 1 of Google
    7. 7. Organic vs Paid B A C D
    8. 8. How Search Engines WorkA search engine operates in the following order:1 Web crawling2 Indexing3 Searching(per wikipedia)
    9. 9. Factors affecting SEOOn page optimisationOff page optimisationOn page optimisation + off page optimisation = IMPROVED RANKINGS
    10. 10. Tips for Small Business Owners Keyword – know the keyword phrase your prospects are entering Websites are not indexed by the search engines, but each web page is indexed independently of any other. You are competing against others for rankings on search engines.
    11. 11. ResultsIf your site is ranked highly in search engines it will: Increase traffic to your site, which will potentially lead to more customers, more work and greater profits and An online presence increases your business credibility and awareness.
    12. 12. Our Business• If our company can get you listed on page 1 in search engine rankings for your keyword would you be interested?• As discussed, we specialise in on page and off page SEO techniques.• We keep up to date with the latest techniques. We are less expensive than other SEO firms.• We continually keep you up to date with how the marketing campaign is going.• We are effectively working with you and for you - your results are our prime objective.
    13. 13. Mission StatementOur goal is to ensure our clients achieve online presence using high- quality, results driven, search engine optimisation (SEO) methods.
    14. 14. Services SEO Packages Social media Google places Submission services, such as press releases, articles, social bookmarking
    15. 15. Free Website AnalysisIs your website on Page 1 of Google or page 21?For a FREE analysis of your website please contact: or Go to
    16. 16. Questions
    17. 17. Contact DetailsMark ChappellSEO Advisor and Accountant0432 690