Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Search engine optimisation for Small Business

590 views

Published on

Search engine optimisation for Small Business

Published in: Technology, Business
  • Be the first to comment

Search engine optimisation for Small Business

  1. 1. Mark Chappell – SEO Advisor and Accountant
  2. 2. Contents Definition of SEO Search information How search engines work Factors affecting SEO Tips and Results Our Business FREE Website Analysis Contact details www.promoteyourwebsiteonline.com
  3. 3. DefinitionSearch engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search results.In other words, SEO is getting your website ranked higher in search engines, such as google. www.promoteyourwebsiteonline.com
  4. 4. Search Information Search engine results continue to get better every year For example, Google knows billions of web pages, and they find more every day Just as we rely on search engines, they need our help to improve their relevance We are what Google says we are Everything we do revolves around search www.promoteyourwebsiteonline.com
  5. 5. Share of search market Search Engines (per Wikipedia May 2011) 10.8 6.4 Google Yahoo Others 82.8 www.promoteyourwebsiteonline.com
  6. 6. Search information - Google The number one position in Google gets on average 42% of the clicks on that page The second position in Google gets about 22% of the clicks The third position in Google gets about 10% of the clicks Only about 20% of the people even go to the second page A very small percentage go to the third page and further You need to be on Page 1 of Google www.promoteyourwebsiteonline.com
  7. 7. Organic vs Paid B A C D www.promoteyourwebsiteonline.com
  8. 8. How Search Engines WorkA search engine operates in the following order:1 Web crawling2 Indexing3 Searching(per wikipedia) www.promoteyourwebsiteonline.com
  9. 9. Factors affecting SEOOn page optimisationOff page optimisationOn page optimisation + off page optimisation = IMPROVED RANKINGS www.promoteyourwebsiteonline.com
  10. 10. Tips for Small Business Owners Keyword – know the keyword phrase your prospects are entering Websites are not indexed by the search engines, but each web page is indexed independently of any other. You are competing against others for rankings on search engines. www.promoteyourwebsiteonline.com
  11. 11. ResultsIf your site is ranked highly in search engines it will: Increase traffic to your site, which will potentially lead to more customers, more work and greater profits and An online presence increases your business credibility and awareness. www.promoteyourwebsiteonline.com
  12. 12. Our Business• If our company can get you listed on page 1 in search engine rankings for your keyword would you be interested?• As discussed, we specialise in on page and off page SEO techniques.• We keep up to date with the latest techniques. We are less expensive than other SEO firms.• We continually keep you up to date with how the marketing campaign is going.• We are effectively working with you and for you - your results are our prime objective. www.promoteyourwebsiteonline.com
  13. 13. Mission StatementOur goal is to ensure our clients achieve online presence using high- quality, results driven, search engine optimisation (SEO) methods. www.promoteyourwebsiteonline.com
  14. 14. Services SEO Packages Social media Google places Submission services, such as press releases, articles, social bookmarking www.promoteyourwebsiteonline.com
  15. 15. Free Website AnalysisIs your website on Page 1 of Google or page 21?For a FREE analysis of your website please contact: info@promoteyourwebsiteonline.com or Go to www.promoteyourwebsiteonline.com www.promoteyourwebsiteonline.com
  16. 16. Questions www.promoteyourwebsiteonline.com
  17. 17. Contact DetailsMark ChappellSEO Advisor and Accountant0432 690 313info@promoteyourwebsiteonline.comwww.promoteyourwebsiteonline.com www.promoteyourwebsiteonline.com

×