Process: some thoughts

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Process: some thoughts

  1. 1. PROCESS ...some thoughts
  2. 2. PROCESS should ‣ Create efficiencies for both the agency and client. ‣ Increase the consistency of output. ‣ Make the agency-client relationship stronger.
  3. 3. PROCESS should not Restrict the creative juices of agency. Pigeon-hole briefs into generic solutions. Reduce the capacity to act fast on new opportunities.
  4. 4. PROCESS should be A thought-through plan of attack that fits the mission ahead. The right process will win over clients, staff and partners and motivate a full- hearty effort.
  5. 5. PROCESS must Take into account the fact that there is always more than one way to do something. Allow for iterative development through prototyping and testing. See TED video on next slide.
  6. 6. PROCESS implementation 1. Behind the scenes trial and refinement. 2. Education and buy-in with clients. 3. Inclusion into new business materials as part of selling proposition.
  7. 7. PROCESS is not evil BAD PROCESS is evil Some thoughts by Marek [http://thrutre.es]

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