BOUGHT:
      Mobile                          Media Buy
   Marketing                             Mobile Web Banners
    Me...
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Mobile Marketing Media Mix

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A snapshot of mobile marketing categorised in line with the Earned, Bought and Owned Media Model.

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Mobile Marketing Media Mix

  1. 1. BOUGHT: Mobile Media Buy Marketing Mobile Web Banners Media Mix In-App-vertising App-sponsorship EARNED: Social/Community ! OWNED: Brand Developed M.Sites Brand Apps Brand Apps Mobile Content Third Party Apps SMS Lists Mobile Access to Mobile S.E.M Social Networks Sales Promotions by marek wolski [http://thrutre.es]

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