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Generation Z and the Future of Technology

GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.

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Generation Z and the Future of Technology

  1. 1. flickr @daisy_vcm Gen Z and the future of technology @paminthelab Change Sciences
  2. 2. selfiecity.net 25% of the population 17 & under
  3. 3. PreK K Elementary Middle High College Family Friends There are certain truths that span generations
  4. 4. But friendship seems a bit different flickr @katNLM
  5. 5. Families are maybe slightly different bet.com
  6. 6. Hey, the world is kind of different
  7. 7. 60% of GenZ wants to MAKE a difference instagram @malalafund
  8. 8. So how is GenZ Different? youtube @thirdpew
  9. 9. It’s the technology
  10. 10. 25%of their lives in front of screens flickr @wimi_karlstad Halifax, 2013
  11. 11. 74%are on mobile devices flickr @agentsnj Pew Research, 2013
  12. 12. 47% in the bathroom 91% school 84% watching TV 92% in bed 83% walking Sources: Google Insights, Harris Interactive & Pew Internet 75% driving phones everywhere
  13. 13. 79%show signs of emotional distress when kept away from their devices instagram @paminthelab University of Maryland, 2014
  14. 14. Nomophobia, yeah I think I have that. Sara, 17 “
  15. 15. OK, whatever What does this mean for the future of technology?
  16. 16. Kids, tweens, teens Interviews, diaries, social listening, public datasets
  17. 17. flickr @tormodspictures Youth attitudes & behaviors are an Amplifier
  18. 18. THE INTERFACEPrivacyCommunity CreativityCommunication Five factors for the future of technology
  19. 19. The future of community
  20. 20. Youth today have Fewer hangouts
  21. 21. twitch @nyxeira So They hangout online
  22. 22. Yes even the Little zs
  23. 23. We do homework together over Skype, and talk about what happened that day. Video chat is like hanging out. Christina, 13 and Emma, 14 “ youtube @swiftvideosource
  24. 24. Instagram Twitter Facebook Snapchat Tumblr 50% 40% 30% 20% 10% Piper Jaffray, 2015 and Facebook Ads, 2014 Zs are truly social media natives This is down 25% in 2014
  25. 25. Much is made of DARK SOCIAL flickr @eflorules
  26. 26. What I hate about anonymous is all the bad behavior. I mean there is already a lot of drama. Anna, 15 “
  27. 27. Sometimes pranking can be fun, but it’s mostly just embarrassing. Brandon, 16 “
  28. 28. youtube @nigahiga 43% report being cyber-bullied NCPC, 2014
  29. 29. GenZ doesn’t crave anonymity, they want to explore identity flickr @pistigriloxp
  30. 30. I have 4 different Instagrams, two for me, one is a shared account, one for my pets. Ellie, 13 “
  31. 31. It’s not cool to post so much, I delete posts that didn’t get a lot of likes or that just aren’t me anymore. Guess,16 “
  32. 32. Community is local & community is global flickr @laversentertainers
  33. 33. 26%have social network friends in other countries JWT, 2013 flickr @sergesegal
  34. 34. Youth are entering grown-up conversations Twitter, 2014 #Ferguson
  35. 35. If only we would imagine talking to a real person we would all get the User Experience Post #54731 respect we deserve.
  36. 36. 82%would give up their social media friends for real friends JWT,, 2013 flickr @pistigriloxp
  37. 37. In person yeah, it’s still a thing
  38. 38. Let us control context What does it mean for the future of technology?
  39. 39. The future of Communication
  40. 40. Texting Voice calls flickr @nanagyei
  41. 41. Google, 2014 55% of kids do talk to their phone daily Google, 2014
  42. 42. The only email I ever get is from my grandparents or from my apps. Lizzy, 10 “
  43. 43. Emojis, Images, video and yes, sometimes words
  44. 44. What really confuses me is when people think that communicating is not a User Experience Post #786549 conversation.
  45. 45. Experience something together youtube @pewdiepie
  46. 46. CONVEY A MOOD show rather than describe
  47. 47. Stay Connected even when there is not much to say
  48. 48. Create a memory a bond over time
  49. 49. Let us communicate in the all ways What does it mean for the future of technology?
  50. 50. And don’t take yourself too seriously youtube @potterpuppetpals
  51. 51. The future of PRIVACY
  52. 52. Early Adopters of new social networks & new tech, like wearables
  53. 53. youtube @ceh313 really, they just want some space ESCAPE
  54. 54. 70%admit to hiding online activities Common Sense Media, 2013 flickr @pistigriloxp
  55. 55. My dad doesn’t like me watching TV on my iPad so I hide it on the last screen. Eleanor, 6 “
  56. 56. Phones aren’t allowed, but watches are still OK. I can get texts in class without being obvious. Madison, 11 “
  57. 57. 81%use privacy settings & limit who can see their posts flickr @jimmym Yahoo, 2013
  58. 58. Difficulty of using privacy controls: hella User Experience Post #54731
  59. 59. I don’t want random people knowing all about me, I use Instagram Direct or Snapchat a lot. Tia, 14 “
  60. 60. Default to private What does it mean for the future of technology?
  61. 61. The future of creativity
  62. 62. Play is about combining off-screen and on-screen tocaboca town
  63. 63. Zs Still get Bored but it’s good for them, right?
  64. 64. Zs prefer to do anything but read on a device flickr @bensimo Common Sense Media, 2014
  65. 65. But now they are creating on screens Halifax, 2013 flickr @pistigriloxp
  66. 66. GIFTING they make things for family & friends
  67. 67. They want to share their stories flickr @flickeringbrad
  68. 68. Leave it open What does it mean for the future of technology?
  69. 69. The future of The interface
  70. 70. The use technology together, so they learn more quickly flickr @nanagyei
  71. 71. Ages 10 20 30 40 50 60 70 Change Sciences 2015 The co-use curve
  72. 72. flickr @dlytle Even so, Zs interact idiosyncratically
  73. 73. They regularly use 5 screens TV Mobile Phone Laptop Desktop iPod or music player Gaming console Tablet E-Reader 72% 57% JWT 2013 39% Age 13-17 Age 8-12 72 72 76 39 50 28 33% 25 36 23 24% 28 38 13 11 4%4 31% 25 12% 5
  74. 74. 8 seconds average attention span Sparks & Honey, 2014 flickr @jacksw
  75. 75. flickr @flickeringbrad 12%less successful in accomplishing what they set out to do NNGroup, 2013
  76. 76. That moment when people think that I really know what I’m doing User Experience Post #36451 even if I’m confused.
  77. 77. Poor ergonomics #droppingphone #phonedroponface
  78. 78. Not enough space so they delete (they don’t get cloud storage & they forgot their password)
  79. 79. They usually have the worst devices in the house flickr @doctabu
  80. 80. Design for the worst case scenario What does it mean for the future of technology?
  81. 81. At the mall with Let’s recap & got an idea & to data & & talked to (Not really) & & For & with on If we Because they are & sometimes Its not all & sux for (Gen ) & But they with with & We better for
  82. 82. Don’t be scared 1.  context control 2.  All the ways 3.  default to privacy 4.  leave it open 5.  worst case scenario
  83. 83. flickr @mady Gen Z and the future of technology Pamela Pavliscak @paminthelab changesciences.com

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