5 Keys to Convert Content to Cashflow

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This slidedeck was from the webinar I presented today on how to share more useful content in your service business

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5 Keys to Convert Content to Cashflow

  1. 1. 5 Keys to Convert Content to Cashflow… TANYA SMITH ONLINE And tips to stop spinning your wheels on social media!
  2. 2. Extreme Social Entrepreneurs
  3. 3. Why Are We Here? 79% of respondents say it’s a major or moderate challenge to get customers' attention. 72% are having trouble finding their target audiences online. 72% say the volume of online content makes it difficult for them to stand out from the crowd. About the research: The report was based on data from a February 2014 survey of 300 US-based marketing execs.
  4. 4. Overview 5 steps you can take right now to convert content into cash Do a little homework assignment How to get more
  5. 5. Key #1 – Decide on your offer
  6. 6. Attention is a form of currency
  7. 7. Example of a Great Offer
  8. 8. The Content Conversion Funnel Email List Blog or Website Social Media ContentYOU
  9. 9. Key #2 – Take stock of what you have
  10. 10. Key #3 – Organize into shareable chunks
  11. 11. Key #4 Choose your best social platform
  12. 12. Key #5 Share a clear Call to Action (CTA)
  13. 13. The Content Conversion Funnel Email List Blog or Website Social Media ContentYOU
  14. 14. Example: Kendall Summerhawk on Twitter
  15. 15. Example: Ronnie Bincer on Google +
  16. 16. Recap 1. Decide on your offer 2. Take stock of what you have 3. Organize to small shareable chunks 4. Choose your social platform 5. Share a clear Call to Action
  17. 17. Homework for You Brainstorm 10 minutes about all the benefits a prospective client could get from following your content over one week.
  18. 18. Get More Apply now for one of my Discover Content Clarity sessions. TanyaSmithOnline.com/ Discover-Content-Clarity
  19. 19. Questions Type in the box below

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