What is Klout?   Measuring Social InfluenceMarcus Nelson | Director of Social Media
Our mission is to help everyone understand and leverage their influence
The Klout Score measures influence based onyour ability to drive action. Every time you createcontent or engage you influenc...
Your True Reach is the number of people youinfluence. We filter out spam and bots and focus on thepeople who are acting on y...
Your Amplification is how much you influence people.When you post a message, how many people respondto it or spread it furth...
Your Network indicates the influence of the people inyour True Reach. How often do top Influencers shareand respond to your ...
THANK YOU@marcusnelson | fb.me/marcusnelson | marcus@salesforce.com
Klout Score - Understanding Influence, True Reach, Amplification, and Network
Klout Score - Understanding Influence, True Reach, Amplification, and Network
Klout Score - Understanding Influence, True Reach, Amplification, and Network
Klout Score - Understanding Influence, True Reach, Amplification, and Network
Klout Score - Understanding Influence, True Reach, Amplification, and Network
Klout Score - Understanding Influence, True Reach, Amplification, and Network
Klout Score - Understanding Influence, True Reach, Amplification, and Network
Klout Score - Understanding Influence, True Reach, Amplification, and Network
Klout Score - Understanding Influence, True Reach, Amplification, and Network
Klout Score - Understanding Influence, True Reach, Amplification, and Network
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Klout Score - Understanding Influence, True Reach, Amplification, and Network

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Spoke to our internal marketing department about the use and benefit of using Klout to measure online influence.

Discussion covered:
• Understand Influence
• True Reach
• Amplification
• Network Effect
• Earning Perks
• Importance to Brands
• How Few Influence the Many
• Identifying Influencers
•  Targeted Campaigns
• Brands using Klout

Published in: Technology, Business

Klout Score - Understanding Influence, True Reach, Amplification, and Network

  1. 1. What is Klout? Measuring Social InfluenceMarcus Nelson | Director of Social Media
  2. 2. Our mission is to help everyone understand and leverage their influence
  3. 3. The Klout Score measures influence based onyour ability to drive action. Every time you createcontent or engage you influence others.  True Reach  Amplification  Network Impact
  4. 4. Your True Reach is the number of people youinfluence. We filter out spam and bots and focus on thepeople who are acting on your content. When you posta message, these people tend to respond or share it.
  5. 5. Your Amplification is how much you influence people.When you post a message, how many people respondto it or spread it further? If people often act upon yourcontent you have a high Amplification score.
  6. 6. Your Network indicates the influence of the people inyour True Reach. How often do top Influencers shareand respond to your content? When they do so, theyare increasing your Network score.
  7. 7. THANK YOU@marcusnelson | fb.me/marcusnelson | marcus@salesforce.com

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