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Future talk what happens when your entire company becomes social

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Every company wants to be more social - and spending lots of dollars to do so. Unfortunately they are underutilizing the most important and influential tool they already have -- a ton of enthusiastic employees. If a company is truly going to be effective with social, cultural & organizational changes will be necessary. Let’s talk about ways to empower and activate your workforce.

Published in: Technology, Business

Future talk what happens when your entire company becomes social

  1. 1. Future Talk:What happens when your entire company becomes social?marcus nelsonCEO / founder @marcusnelson #smss
  2. 2. o hai. @marcusnelson Founder of AddvocateFormer Head of Social Media at Salesforce.com @marcusnelson #smss 2
  3. 3. Companies Using Social For Marketing 57% 72% 81% 88% 91% 92% 2009 2010 2011 2012 2013 2014 Percent of Companies Using Social ChannelsSource: http://www.emarketer.com/Article.aspx?R=1009273 @marcusnelson #smss 3
  4. 4. 93% Of U.S. Corporates Will UseFacebook, Twitter, YouTube ForSocial Marketing By 2014.#FutureTalk #smss @marcusnelson #smss 4
  5. 5. Lots Of People 66% of online adults use social networking sites. As of February 2012http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx @marcusnelson #smss 5
  6. 6. Social Is Big900Mfacebook users worldwide @marcusnelson #smss 6
  7. 7. Companies Are Spending Big Money $10.24 $11.87 $5.20 $7.72 Billion Billion Billion Billion 2011 2012 2013 2014 $Billion Spent on Adshttp://www.emarketer.com/Article.aspx?R=1008862 @marcusnelson #smss 7
  8. 8. #SocialProblem #1People are not target markets.They are just People.#FutureTalk #smss @marcusnelson #smss 8
  9. 9. How many page areyou personally a ‘fan’ of? Average: 5-20 @marcusnelson #smss 9
  10. 10. How many times have you revisited those pages? Average: 0-2 @marcusnelson #smss 10
  11. 11. #SocialProblem #296% of People never return toyour #Facebook brand page.#FutureTalk #smss @pagelever @marcusnelson #smss 11
  12. 12. I know what you’re thinking to yourself… crap @marcusnelson #smss 12
  13. 13. Now What? @marcusnelson #smss 13
  14. 14. You must engage your audience. @marcusnelson #smss 14
  15. 15. #SocialProblem #390% of comments & likes comefrom newsfeeds #FutureTalk#smss @pagelever @marcusnelson #smss 15
  16. 16. You say to yourself...“But we don’t have enough staff” @marcusnelson #smss 16
  17. 17. @marcusnelson #smss 17
  18. 18. You Have An Incentivized WorkforceWorkers want to talk about theircompany, only...1. They dont know what to say.2. Theyre afraid to say the wrongthing.So, they do nothing. @marcusnelson #smss 18
  19. 19. Customers WANT to Talk to Employeeshttp://trust.edelman.com/ @marcusnelson #smss 19
  20. 20. Social Media is PeopleCharlton Heston would haveknown all along @marcusnelson #smss 20
  21. 21. #SocialProblem #4If your #socialmedia needs astrategy, you’re doing it wrong.#FutureTalk #smss @marcusnelson #smss 21
  22. 22. Ready. Set. Go. @marcusnelson #smss 22
  23. 23. Determine Objectives First Subscribers # of MVPs Share of Voice Sentiment Awards Won Downloads Video Views # of InfluencersAttendees Engaged Posts & Comments Engagement Quality of Coverage Engagement Facebook # of Employees Engagement Trained Score Audit Score Share of Conversation @marcusnelson #smss 23
  24. 24. Build Social Proficiency Among Employeeshttp://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2012/04/23/dell-engaging-channel-partners-with-new-social-media-training-campaign.aspx @marcusnelson #smss 24
  25. 25. Create Collaboration Infrastructure @marcusnelson #smss 25
  26. 26. Gamify Employees’ Participation In Socialhttp://newyork.kred.com/ @marcusnelson #smss 26
  27. 27. Establish Social Media Guidelines public facing youtube video What’s in bounds? What’s out of bounds? Who to escalate things to?Every Employee is responsible for reading and adhering to the rules. salesforce.com/socialmediapolicy @marcusnelson #smss 27
  28. 28. Create Crisis Decision Tree @marcusnelson #smss 28
  29. 29. Operationalize Content & Distribution 2. Content distributed via Addvocate 3. Employees select content they wish to send Social1. Company selects which content to suggest ROI 4. Send via their personal social channels 5. Addvocate measures & ranks reactions from public @marcusnelson #smss 29
  30. 30. Bonus Content Tip @marcusnelson #smss 30
  31. 31. #Content is King,#Marketing is Queen,and your Blog is their Castle. #smss @marcusnelson #smss 31
  32. 32. Thank You @marcusnelsonFounder of Addvocatemarcus@addvocate.co @marcusnelson #smss 32

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