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Startups, ProjectMQ, & Growth Hacking Your College Career


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Malcolm and I share our college experience at Georgia Southern University, our startup lessons learned, and details about ProjectMQ. We then give advice for college seniors preparing to start their professional careers. To see ProjectMQ launch date, check out our BRAND NEW trailer:

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Startups, ProjectMQ, & Growth Hacking Your College Career

  1. 1. ToDo: Come Up With A Clever Title Malcolm and Marcus Howard • 11.17.2015
  2. 2. Overview Our Georgia Southern Experience Startups & ProjectMQ Career (Hacking) Advice Questions & Answers Recommended Startup Books
  3. 3. Our Georgia Southern Experience Campus Involvement ● Pickle Barrell (RIP Landrum) ● Iota Phi Theta Fraternity, Inc. ● CEIT Senators for SGA Cool (Tech) Projects ● Software Virtualization ● Digital Signage ● QEP Committee "You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not?’"- George Bernard Shaw
  4. 4. Our Startup Journey ● Metavio Co-Founders ● Worked for Morris Tech ● Sold Cutco (MLM) ● Pelorus Co-Founders ● Sold Organo Gold (MLM) ● Created Internship Program ● ProjectMQ Founders ● Now Working at MenuPad Past (8 yr) Experiences “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” - Biz Stone, Co-Founder of Twitter
  5. 5. Our Startup Journey (Continued) ● (Social) Networking ● Work/Life Balance ● Lean Startup Philosophy ● Time/Priority Management ● Low Personal Burn Rate ● Product/Market Fit ● Pivoting/Failure Is Inevitable ● Growth Hacker Marketing Lessons Learned “Don’t worry about failure. You only have to be right once.” - Drew Houston, Founder and CEO of Dropbox
  6. 6. Now, Focused On Just One Project (outside of our full-time jobs)
  7. 7. ProjectMQ: The social media app for indie game studios and fans worldwide. Our mission is to connect, support, and grow the global indie gaming community. ● American gamers spent $15B on content in 2014. ● Global market size: 1.7 billion gamers. ● Our current market reach: 50 of 195 countries. ● Our startup blog: “Best startups generally come from someone needing to scratch an itch.” - Michael Arrington, Founder of TechCrunch
  8. 8. ProjectMQ Timeline
  9. 9. 03.05.13 Created ProjectMQ (formerly 06.17.14 Attended E3 2014; we were in way over our heads. (PIVOT) 4.18.15 ProjectMQ placed as a top finalist in one of Florida’s statewide business plan competitions 5.01.15 Reduced our ProjectMQ scope to get to market more quickly (PIVOT) 7.01.15 Rebooted our ProjectMQ marketing efforts on Twitter
  10. 10. Growth Hacker Marketing: Twitter
  11. 11. Next steps 48-Hour Sneak Preview Weekend Later this month, 2K Lucky ProjectMQ fans will get 48 hours to test drive our site. Check our blog for details: Launch The Alpha Release Date to be announced VERY soon, see the above blog link for more. ……TAKE OVER THE WORLD!!! Just kidding, but seriously, we’re building a global startup. BLAH BLAH BLAH blog link above BLAH BLAH BLAH cool updates.
  12. 12. Tips For Your Career (Hacking) 1. Understand Your Career Goals 2. Get (Legitimately) Involved In Student Orgs 3. Begin Job Searching NOW 4. Start Your Own Internship 5. Get Out There & Network 6. NEVER STOP LEARNING!!!!! 7. Find A Way To Give Back.
  13. 13. Understand Your Career Goals Benefits 1. Creates More Realistic Expectations 2. Aligns Your Short/Long Term Efforts 3. Provides Critical Internal Motivation “You should focus relentlessly on something you’re good at, but before that you should think hard about whether it will be valuable in the future.” - Peter Thiel, Co-Founder of Paypal
  14. 14. Get Involved In Student Orgs Benefits 1. Gain Valuable Leadership/Business Experience 2. Expands Your Personal/Professional Network 3. Helps Improve Time/Priority Management “If you’re not actively involved in getting what you want, you don’t really want it.” - Peter McWilliams
  15. 15. Begin Job Searching…NOW Benefits 1. Get Ahead Of the Crowd 2. Less Stress/Anxiety 3. More Openings Available “Things may come to those who wait, but only the things left by those who hustle.” - (Attributed to) Abraham Lincoln
  16. 16. Start Your Own Internship Benefits 1. Shows Initiative To Potential Employers 2. Customizes Your Learning Opportunity 3. Enables You To Work On Your Schedule “Doing something different is what’s truly good for society…The best projects are likely to be overlooked, not trumpeted by the crowd.” - Peter Thiel, Co-Founder of Paypal
  17. 17. Get Out There & Network Benefits 1. Develops Important Social Skills 2. Uncovers New Information/Resources 3. Builds Your Personal Brand “If you want to build a strong network that will help you move ahead in your career, it’s vital to first take stock in the connections you already have.” - Reid Hoffman, Co-Founder of LinkedIn
  18. 18. NEVER STOP LEARNING!!!!! Benefits 1. Greater Career Flexibility 2. Better Job Security 3. Increases Your Professional Value “There is no knowledge that is not power.” - Ralph Waldo Emerson
  19. 19. Find A Way To Give Back Benefits 1. Inspires Others To Achieve 2. Improves The Local Community 3. Instills An Important Sense Of Humility “We make a living by what we do, but we make a life by what we give.” - Winston Churchill
  20. 20. Questions?
  21. 21. Recommended Startup Books 1. “Zero To One: Notes on Startups, or How to Build the Future”, By Peter Thiel 2. “Growth Hacker Marketing”, by Ryan Holiday 3. “The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup”, by Noam Wasserman 4. “Pitch Anything”, by Oren Klaff 5. “Exponential Organizations: New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It)”, by Salim Ismail