Starting a Movement Using Social Media


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"Starting a Movement Using Social Media" covers the strategy of using social media to engage your organization's members and volunteers online.

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Starting a Movement Using Social Media

  1. 1. Starting a Movement Using Social Media Presenter: Marcus A. Finley Date: August 2, 2010 Insert ISSUE Here
  2. 2. <ul><li>The Disconnect </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Key Concepts </li></ul><ul><ul><li>Collective Action </li></ul></ul><ul><ul><li>Co-Creation </li></ul></ul><ul><ul><li>Collaborative Innovation Network </li></ul></ul><ul><li>Tools of the Trade </li></ul><ul><li>What’s the Value? </li></ul><ul><li>Getting started! </li></ul>Agenda
  3. 3. Introduction – The Disconnect <ul><li>Social media provides an opportunity to reach more people than ever and create conversations. </li></ul><ul><li>Using social media can address these problems faced by your organization: </li></ul><ul><ul><li>Member/Volunteer Engagement </li></ul></ul><ul><ul><li>Organization Visibly </li></ul></ul><ul><ul><li>Innovation </li></ul></ul>
  4. 4. What is Social Media? <ul><li>Media for social interaction, using highly accessible and scalable publishing techniques. </li></ul><ul><li>Social media uses web and mobile technologies </li></ul><ul><li>The power of social media can create a viral effect. </li></ul>
  5. 5. Key Concept = Collective Action <ul><li>Know the Science </li></ul><ul><li>Collective action is the pursuit of a goal or set of goals by more than one person for public good. </li></ul><ul><li>What to learn: </li></ul><ul><li>Reduce free riding - “free riding” limits collective action </li></ul><ul><li>Lower the requirements to engage </li></ul>
  6. 6. KickStarter | Example Social Media Platform
  7. 7. Key Concept = Co-Creation <ul><li>Solving a Problem Together </li></ul><ul><li>Co-creation, can begin with an org making an open call for ideas to solve a problem. </li></ul><ul><li>Participants then submit their ideas but the ideas themselves are influenced, but not controlled by, others in a community or group. </li></ul>
  8. 8. GoodZuma | Example Social Media Platform
  9. 9. Key Concept Collaborative Innovation Network <ul><li>Learning and Sharing Together </li></ul><ul><li>Members collaborate and share knowledge directly with each other, rather than through hierarchies. </li></ul><ul><li>They come together with a shared vision to collaborate in some way to advance an idea. </li></ul>
  10. 10. Spine Connect | Example Innovation Platform
  11. 11. Steps to Create an Online Movement <ul><li>Who - Define the group you want to engage </li></ul><ul><li>Purpose - Identify goals of your campaign </li></ul><ul><li>Tools - Identify what social media platform best fits your organization </li></ul><ul><li>Prizes - Create incentives for engagement </li></ul><ul><li>Baby Steps - Select (3) levels of engagement </li></ul><ul><li>Share - Create an online space to allow collaboration </li></ul>
  12. 12. Tools of the Trade <ul><li>Social Networks – Facebook </li></ul><ul><li>Micro Blogging – Twitter </li></ul><ul><li>Sharing – Flickr </li></ul><ul><li>Social Bookmarking – Digg </li></ul><ul><li>The magic is finding what works best for you and your organization then customizing to your target group. </li></ul>
  13. 13. What’s the Value? <ul><li>Higher engagement = higher fundraising </li></ul><ul><li>Increased online presence and brand elevation </li></ul><ul><li>New entry points for new volunteers and members </li></ul><ul><li>Social Media provides measureable ROI </li></ul>
  14. 14. Getting Started <ul><li>Review the (6) Steps to Create an Online Movement </li></ul><ul><li>Designing A Facebook Fan Page: Showcases, Tutorials, Resources </li></ul><ul><li>Visit http:// www. goodzuma .com </li></ul><ul><li>Visit http:// www. kickstarter .com </li></ul>
  15. 15. Q&A <ul><li>Marcus Finley </li></ul><ul><li>[email_address] </li></ul><ul><li>@marcusafinley </li></ul><ul><li>@liveliberty </li></ul>Insert ISSUE Here