GenreThe music video I will be applying Jason’s theory to is TheWombats ‘Tokyo (vampires and wolves)’. This song isclassed as indie/alternative rock song, it was released on24th September 2010. This video features the band inTokyo, staying out late, drinking and being with lots ofwomen. This song has a small performance section but itis not very long it mainly focuses on the narrative. Theconventions shown are seen in other music videos but it isdifferent, so it is not the same as any other music videoout there. This video has a lot of references tosociety, being out with your friends, getting drunk and notcaring about anything. This only represents people aged18–22 as people in this age group tend to go out a lot, soit does not represent any other people in society.
GenreThe music video that I will be comparing to ‘Tokyo’ isWheatus’ ‘Teenage Dirt bag’. This song is classed asalternative/indie rock genre as well. This music video is notsimilar to ‘Tokyo’, as the narrative they have both beengiven is different and they do not have any similarities apartform the performance stage. The differences in theconventions are from what the characters do, so in ‘Tokyo’the characters do what everybody their age does, they goout drinking, but in ‘Teenage dirt bag’ the charactersperform they add a narrative to make it more interestingand they try to make it funny to watch.
NarrativeThe video begins with a state of normality, nothing strangeis happening, its just three guys hanging out in a car andbeing bossed around by their manager. The disruptionoccurs when the characters run away and start to party, thedisruption then carries on for a couple more minutes whilstthe manager tries to find them. The attempt to repair thedisruption comes from the manager searching for them sothey can get back on schedule. The return to the normalityoccurs at the end of the video when the characters passout and are then found by the manager who puts them inthe car. There is a slight narrative to the music video, butonly if the audience looks for it otherwise it is not verynoticeable.
NarrativeTodrov’s theory of equilibrium and disequilibrium is mainlyapplied to film’s as it fits the different states it has and it is alonger sequence so there is more to apply it to. As for amusic video, if there is no narrative then the theory cannotbe applied and even if there is a narrative there is not muchto compare it to as the video itself is only a few minuteslong. For the music video I have looked at there is anarrative to apply the theory to. The video does begin in acalm state as the band arrive at a hotel, but then theydisappear and go partying which causes a state ofunsettlement, but as the video goes on their manager getscloser to finishing them, and when he does it goes into acalm state again as the band get into a car.
NarrativeMulvey’s theory states that in films, television shows andmusic videos men have a dominance over women either inthe way that they are represented or the way they look atthem. The use of the theory in the music is moderate, thereare women shown but mainly to give the band more of asex appeal, to make them look like they get all of theladies. The video consists of them talking and flirting withwomen, the women were made to look more sexual andappealing.
NarrativeMetz theory states that the genre and the general feel of afilm or music video changes, the genre of the video willchange as the plot does and it will become different. Forthe music video I have analysed there is some change inthe genre and feel of the video but not much, at first it lookslike a dramatic video but it then changes to more of anaction video with the band running away and doing whatthey like without caring about what they are meant to bedoing.
NarrativeAs there is no conflict in the music video Strauss’theory does not apply.Although they are in conflict with there manager asthey are trying to avoid him as they do not want to doany work, but the conflict here is not very strong andit is not the focus of the music video.
RepresentationThe stereotype in the music video is from the way thecharacters act, they are in their early twenties and they liketo go out and get drunk. This is a common stereotype ofmost people this age, that they like to party all night andwake up in the morning barley able to remember whathappened the night before.Gender has not been strongly represented in the musicvideo, the male characters do not act masculine ordominating, so no gender related stereotypes are shownbut the females in the video are stereotypical, they act likethey love the band members, they want to be withthem, when really they just want their money.
RepresentationThe statement talks about how women are only there tomake the men look good and to more of a male appeal tothe video. This is true for this music video, the women areonly there to make the men look better and to make themappear more dominating when that is not their real look.So yes, this look is apparent in the music video and it iswell represented.