The So What Do I Do Anyway mini-pitch is perfect for anyone who has trouble explaining what they do (or what their company does) in clear, compelling terms. In short, pretty much every one of us. Here's a brief piece on how they work, who they've worked for, and how you can get one working for you.

1. Why you need a SWDIDA

2. Certainly, you know what your company does.
So explain it to me.

3. Can you make it simpler?

4. Sounds kind of generic.

5. Without lingo this time.

6. Would your employees say the same?

8. Perhaps it’s time for a
‘So What Do I Do Anyway?’
mini-pitch.
We call them SWDIDA’s
because it sounds silly
and you never forget it.
SWDIDA SWDIDA…

9. SWDIDA’s are
15 to 20 slides that capture
what you do in a way
people never forget.

10. Imagine
They’re short, pithy thoughts about what makes you special.
Just like motivational posters. Except not total crap.

11. Add your SWDIDA to
your Linkedin profile.
Use it as an email signature.
Social it out with
lead tracking and analytics.
Turn it into your website.
Make it the ‘About Us’ of
all your presentations.
Or simply use it to
dominate your dull-witted
enemies enroute to
global domination.

12. Praise

13. “I TOTALLY enjoyed Marc's process of getting
clear on what we do.
It's not that we don't know what we do, we do it
everyday. It's just that we are so close inside of
what we do that it is hard to describe it
SIMPLY to others.
Marc with his curiosity and "can-do" style
asked us a bunch of questions, asked our
customers a bunch of questions et voila, came
up with a ppt. that SIMPLY PUT said it all.
Phew! What a breath of fresh-air to have an
expert dissect our methodology and come back
with a simple visual and descriptive layout
that we can now spread out all over the globe.
Thank you Marc, send all of those fence-sitters
directly to me so that I can push them over the
edge to experience your brilliance!”
Renee Safrata
VIVO

14. “Marc has that magical spark that we all strive for, but very
few actually find.
He has a knack of looking sideways at your business and
coming up with a gem of an idea which moves you from run
of the mill to intensely unique.
Marc showed me how I should position myself so that,
instead of spending weeks searching fruitlessly for clients,
they now come looking for me (talk about a time/stress
saver!).
As part of his efforts, Marc helped me put together a
fantastically simple and effective presentation which
summed up what it is I do in a compelling and unique way.
Not only do I love (and feel proud of) my presentation but
my clients love it too and I am now being constantly asked
where they can get one.
On top of his inspirational insights, highly energetic
personality and awesome sense of humor he's also a
pleasure to work with and leaves you feeling ready for any
challenge.
If I had met Marc ten years ago, I'd be a millionaire by now.”
David McArthur
Morello Design

15. “I've had the pleasure of working with Marc on several
projects now and he's in a league of his own when it
comes to articulating a brand message that actually
reflects the company's core thinking.
What really sets him apart though, is his ability to
bring the voice of the customer into the process, and
create a bridge between what the company wants to
say, and what the customer can actually hear.
If you get the opportunity to work with Marc, take it...
your customers will thank you.”
John McDonald
Rampworth Capital

16. Want some?
Marc
marc@yourultimatespeech.com
250-588-4170