Todd Kane wanted to set himself apart from the crowded field of I.T. experts, and position himself with an offering that potential clients would find attractive. Here's what we did.
Computer 10: Lesson 10 - Online Crimes and Hazards
What Does Todd Kane Do?
1. TODD KANE ASKED ME TO HELP HIM
DEFINE AND BRAND HIS I.T. CONSULTANCY
EVOLVED MANAGEMENT.
USING MY RAPID INSIGHT
METHODOLOGY, WE HONED IN ON A
WAY OF EXPRESSING HIS EXPERTISE
THAT SET HIM APART FROM THE PACK.
WE THEN DEFINED HIS EXPERTISE IN A
WAY CLIENTS WOULD BUY, WITH THE
FOLLOWING MINI-PITCH.
ENJOY.