a curious innovation studio
Behavior design
Persuasive technologies
• How do you use computers, mobile phones, website’s, video games
to change human behavior?
Smartphones
• The future of persuasion is mobile - BJ Fogg -
• The most powerful technology ever
• 4 reasons
• 3 roles
Smartphone
Always thereLoved
Always
Always thereSimple
Magic
3 categories
Advisor
Coach
Clown
Behavior change
• Education
• Health
• Mental health
• Relationships
• Driving, transportation
• Energy
• Finance
• Work
Apple store
Design behavior
• How do you design behavior?
• Which factors influence behavior?
Trigger
• The ‘call to action’ for behavior change
• Traffic light, phone ringing, advertisement
• Notification, a ‘like’ an...
Ability / simplicity
Motivation
Behavior grid
Methode
Op dit document zijn de voorwaarden van Somehow van toepassing, deze zijn na te lezen op
www.somehow.be/honest
Bedankt
a curious innovation studio
Sources
• http://www.bjfogg.com
• http://captology.stanford.edu
• http://www.facebook.com/captology
• http://www.slideshar...
Sources
• http://www.thersa.org/fellowship/journal/archive/summer-2009/
features/new-rules-of-persuasion
• http://captolog...
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
Appstadam Behavior design presentation
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Appstadam Behavior design presentation

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How can we use technology to influence behavior and attitudes of people? We'll give an overview of this emerging field, the most exiting projects and dive into one of the scientific models underlying this field.

Published in: Design, Technology, Business
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Appstadam Behavior design presentation

  1. 1. a curious innovation studio
  2. 2. Behavior design
  3. 3. Persuasive technologies • How do you use computers, mobile phones, website’s, video games to change human behavior?
  4. 4. Smartphones • The future of persuasion is mobile - BJ Fogg - • The most powerful technology ever • 4 reasons • 3 roles
  5. 5. Smartphone
  6. 6. Always thereLoved
  7. 7. Always
  8. 8. Always thereSimple
  9. 9. Magic
  10. 10. 3 categories
  11. 11. Advisor
  12. 12. Coach
  13. 13. Clown
  14. 14. Behavior change • Education • Health • Mental health • Relationships • Driving, transportation • Energy • Finance • Work
  15. 15. Apple store
  16. 16. Design behavior • How do you design behavior? • Which factors influence behavior?
  17. 17. Trigger • The ‘call to action’ for behavior change • Traffic light, phone ringing, advertisement • Notification, a ‘like’ an e-mail, a suggestion • Contextual feedback yahoeeeeeiii...
  18. 18. Ability / simplicity
  19. 19. Motivation
  20. 20. Behavior grid
  21. 21. Methode
  22. 22. Op dit document zijn de voorwaarden van Somehow van toepassing, deze zijn na te lezen op www.somehow.be/honest Bedankt
  23. 23. a curious innovation studio
  24. 24. Sources • http://www.bjfogg.com • http://captology.stanford.edu • http://www.facebook.com/captology • http://www.slideshare.net/captology/stanford-6401325 • http://behaviorgrid.org • https://twitter.com/bjfogg/ • http://tinyhabits.com • http://en.wikipedia.org/wiki/Martin_Cooper_(inventor) • http://www.slideshare.net/nireyal/hooked-model • http://www.behaviorwizard.org/wp/ • http://www.nirandfar.com
  25. 25. Sources • http://www.thersa.org/fellowship/journal/archive/summer-2009/ features/new-rules-of-persuasion • http://captology.stanford.edu/wp-content/uploads/2010/10/Fogg-and- Hreha-BehaviorWizard.pdf

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