Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Wr Coffee Pitch Android Mar 09


Published on

Wind River VIP Roundtable event on Android hosted by Marco Thompson. Slides presented by Russ Christenson

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Wr Coffee Pitch Android Mar 09

  1. 1. Wind River at a Glance <ul><li>Founded 1981, IPO 1993 </li></ul><ul><li>42,000+ Developer Community </li></ul><ul><li>Products running in 350+ million devices </li></ul><ul><li>$328M Revenue FY08 </li></ul><ul><li>$244M Cash </li></ul><ul><li>$81M Annual R&D Investment </li></ul><ul><li>35%+ Commercial Market Share </li></ul><ul><li>450 Development Engineers </li></ul><ul><li>200 Support Engineers </li></ul><ul><li>300+ Professional Services </li></ul><ul><ul><li>North America, EMEA, APAC </li></ul></ul><ul><li>1507 Employees Worldwide </li></ul><ul><li>History & </li></ul><ul><li>Experience </li></ul><ul><li>Financial </li></ul><ul><li>Engineering </li></ul>
  2. 2. Wind River Professional Services “ Custom Solutions for an Agile World” Full Custom Design – Concept to Deployment. Develop Hardware, FPGA, Software, PCB, Mechanical Design. Systems Integration Subsystems and Third Party IP Functional and Compliance Testing Automated Test, Agency Test, Requirements Traceability Manufacturing Insertion Knowledge Transfer Pilot Production Complete Product Design Services We sell “Time to Market” 24 Year History of “ Doing the Impossible”
  3. 3. Wind River Android Solutions <ul><li>Simple, one-stop shopping for Vertical carriers and ODM’s </li></ul><ul><li>Reliable commercial solutions based on known content and mature processes </li></ul><ul><li>Reduced cost and time to market versus custom implementations </li></ul><ul><li>Unmatched Partner Ecosystem </li></ul><ul><li>Painless Business Model </li></ul><ul><li>Concierge support for full integrated platform </li></ul>
  4. 4. Wind River Mobile Device Software Delivery Capabilities <ul><li>Acquired Mizi in August 2008 </li></ul><ul><ul><li>Extensive, proven mobile Linux expertise </li></ul></ul><ul><ul><li>80 senior mobile engineers </li></ul></ul><ul><ul><li>6 Tier 1 handsets in market with millions shipped </li></ul></ul><ul><ul><li>Telephony, multimedia, mobile UI IP & expertise </li></ul></ul><ul><ul><li>Excellent Asia support base </li></ul></ul><ul><li>Expanded Beijing Group June 2008 </li></ul><ul><ul><li>Deep Mobile Linux engineering expertise </li></ul></ul><ul><ul><li>120 engineers on device projects </li></ul></ul><ul><ul><li>BSP, Drivers, Middleware, Field Testing </li></ul></ul><ul><ul><li>Servicing Global Blended Projects </li></ul></ul><ul><ul><li>Provides strong Asia Footprint </li></ul></ul><ul><li>Expanded US Group May 2008 </li></ul><ul><ul><li>Key Services Delivery Teams for global projects </li></ul></ul><ul><ul><li>Managing carrier device projects </li></ul></ul><ul><ul><li>Location of Core Mobile Stack Team </li></ul></ul><ul><ul><li>Oversees 8 global services design centers </li></ul></ul><ul><ul><li>Global device support </li></ul></ul>
  5. 5. Linux Mobile Market Trends <ul><li>Driven by Google, creating an open platform for next-gen phone experience </li></ul><ul><li>Initial focus on handset market, may expand into other forms and functions </li></ul><ul><li>Consortium of many handset and mobile devices. </li></ul><ul><li>Slower to form, may have broader applicability in the long run. </li></ul><ul><li>Driven by Intel to promote mobile platform development </li></ul><ul><li>Focus on Netbooks, automotive devices and other MID applications </li></ul>Source: Wind River 2008 410 2006 2007 2008 2009 2010 2011 2012 Source: Wind River Market Model, June 2008 Linux Handsets + MIDs, Total Market Vol (m)/Share (%) Linux Stack Landscape, 2012 260 (18%) 12 (1%) 45 (3%) 75 (5%) 125 (9%) 190 (14%) (27%) OpenMoko
  6. 6. Android Partner Ecosystem <ul><li>Android Core Libraries </li></ul>Android Distribution (OHD) Middleware Device Driver Hardware Peripherals (Video, Camera, Bluetooth, USB, WiFi, Audio, Power Mgmt, etc… AP + Multiple BB Modems compatible Commercial Android Reference Design Platform Application <ul><li>Android Multimedia Engine </li></ul><ul><li>PV OpenCORE </li></ul><ul><li>PV CORE: Optional extensions </li></ul><ul><li>Android Applications </li></ul><ul><li>MMS, DRM, IM </li></ul><ul><li>Sync ML, WAP </li></ul><ul><li>Optional Android Java Extension </li></ul><ul><li>JVM, JSRs </li></ul><ul><li>Android VoiceDial </li></ul><ul><li>SREC </li></ul>Wind River Linux <ul><li>Android User Interface </li></ul><ul><li>Select 3 rd Party ISVs </li></ul><ul><li>TI and Qualcomm Chipsets </li></ul>