Google Analytics

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Google Analytics

  1. 1. CASCADE CONFERENCE An introduction to Google Analytics Shakuntla Joshi
  2. 2. Google Analytics Web analytics tool from Google Answers the questions  • How do people find your site? • How do they navigate through it?  • How do they become customers?
  3. 3. Google Analytics It captures visitors by  • Number of visitors • Pages per visit (with a site average and %) • Average time on site (with a site average and %) It presents information in graphical form i.e. Line chart or pie chart

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