Singapore Transmedia Meetup notes #5 - April 29, 2014

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topic: Transmedia Business Models for Creative Producers #1

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Singapore Transmedia Meetup notes #5 - April 29, 2014

  1. 1. #529.April 2014 [LAB] Transmedia Business Models for Creative Producers #1 http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 30 April, 14
  2. 2. What is transmedia? • Henry Jenkins: “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” • Christine Weitbrecht: True transmedia narratives deliberately use the unique properties of each media platform to help the consumer experience the different parts and perspectives of a story in the most meaningful way possible. http://www.meetup.com/Singapore-Transmedia-Meetup/ Transmedia in business context: Creating • story universe for interactive multi-platform/screen experiences • active creation of believe • empathy led activation strategies Wednesday, 30 April, 14
  3. 3. http://www.meetup.com/Singapore-Transmedia-Meetup/ http://bodymindchange.ca/ News Wednesday, 30 April, 14
  4. 4. http://www.meetup.com/Singapore-Transmedia-Meetup/ http://studios.amazon.com/storyteller News Wednesday, 30 April, 14
  5. 5. http://www.meetup.com/Singapore-Transmedia-Meetup/ HUVr Tech Wednesday, 30 April, 14
  6. 6. HUVr - BELIEF http://www.youtube.com/watch?v=A4vE_vpkr90 Wednesday, 30 April, 14
  7. 7. http://www.meetup.com/Singapore-Transmedia-Meetup/ HUVr Tech Wednesday, 30 April, 14
  8. 8. HUVr - BELIEF http://www.funnyordie.com/videos/eb823e7388/funny-or-die-is-sorry-for-lying-about-hoverboards Wednesday, 30 April, 14
  9. 9. http://www.meetup.com/Singapore-Transmedia-Meetup/ HUVr Tech Wednesday, 30 April, 14
  10. 10. Virgin America http://www.youtube.com/watch?v=DtyfiPIHsIg Wednesday, 30 April, 14
  11. 11. Air Middle Earth http://www.youtube.com/watch?v=cBlRbrB_Gnc Wednesday, 30 April, 14
  12. 12. Air New Zealand http://www.youtube.com/watch?v=SQDip9V49U0 Wednesday, 30 April, 14
  13. 13. http://www.meetup.com/Singapore-Transmedia-Meetup/ Recipe The Laurels 2014 Best Transmedia Campaign Award Title of Campaign: Dementia Awareness Advertiser: Health Promotion Board Creative Agency: DDB Media Agency: OMD http://www.ddb.com.sg/?p=2795 Wednesday, 30 April, 14
  14. 14. Resources • Business models for webseries - “Are Web Series TV Online?” by Carrie Cutforth-Young http://www.iwcc-ciwc.org/are-web-series-tv-online/ • London School of Marketing whitepaper: “The Role of Branded Content in an Evolving Transmedia World” http://info.londonschoolofmarketing.com/Portals/211508/docs/ whitepaper_Trasmedia_in%20format.pdf • The complete guide to Transmedia Storytelling by Gianluca Fiorelli http://www.stateofdigital.com/complete-guide-transmedia-storytelling/ • Branding TV:Transmedia to the Rescue http://ojs.meccsa.org.uk/index.php/netknow/issue/view/33/showToc http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 30 April, 14
  15. 15. Asia Transmedia Newsletter: http://www.meetup.com/Singapore-Transmedia-Meetup/ sign-up: http://eepurl.com/NTNyj Wednesday, 30 April, 14
  16. 16. Stay in touch with the community: • SG Meetup: http://www.meetup.com/Singapore-Transmedia-Meetup/ • G+ community: http://j.mp/1cwcfr5 • Facebook community: http://facebook.com/transmediaasia • Host: Marco Sparmberg: @MarcoSparmberg http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 30 April, 14

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