Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

É tempo de transformar seu marketing

518 views

Published on

Saiba porque sua empresa precisa mudar para inbound marketing!

Published in: Business
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes ,Download or read Ebooks here ... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

É tempo de transformar seu marketing

  1. 1. E´ TEMPO DETRANSFORMAR O MARKETING!
  2. 2. CONTEUDO.!1.  O comportamento do Consumidor mudou!2.  Precisa mudar como comercializar nossos produtos / serviços !3.  Proposta de Plano de Transformação!
  3. 3. 1.  O comportamento do Consumidor mudou"2.  Precisa mudar como comercializar nossos produtos / serviços !3.  Proposta de Plano de Transformação!
  4. 4. “ …a Internet se tornou no que costumava ser um ambiente uma mensagem controlado, em um diálogo com milhões de pessoas em tempo real .. ! DANIELLE SACKS! THE FUTURE OF ADVERTISING! FAST COMPANY, NOVEMBER 17, 2010!
  5. 5. 
79% 
5! ! dos adultos utilizam a Internet.!
  6. 6. 
78% 
 ! de usuários de Internet realizam pesquisas on-line de produtos ou serviços.!
  7. 7. 
10.3 Bilhões! buscas são conduzidas
! todo mês no Google.! ! SOURCE: COMSCORE, AUGUST 2010
  8. 8. Dos consumidores gastam 
1/3! três ou mais horas" online todos os dias.! SOURCE: THE MEDIA AUDIT, OCTOBER 2010
  9. 9. Usuários da Internet gastam! 3x mais ! minutos em blogs 
 E redes sociais 
 do que emails.! = 1 MINUTESOCIAL NETWORKS/BLOGS ONLINE ! EMAIL PORTALS VIDEOS/MOVIES GAMES SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
  10. 10. 7 0% 
 squisados ! ks pagos.! em links peo são de lindos cliques buscas nãnos sites de SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007!
  11. 11. Empresas que fazem blog!de negócios recebem 

55% mais! visitantes em seus sites.! SOURCE: HUBSPOT, 2010
  12. 12. 57% !das empresas estão!conquistando novos !clientes através de !seu Blog." SOURCE: HUBSPOT, 2011
  13. 13. 6 7 %destão a e 41% s empre adiqu irind das empr sas B2C
 o no e atrav vos c sas B2B ! és d lien o Fac tes
 eboo k.! SOURCE: HUBSPOT, 2011
  14. 14. SOURCE: HUBSPOT, 2011
  15. 15. Inbound marketing custa 62% menos 
por lead comparado a campanhas tradicionais!de marketing invasivo.! AVG CUSTO/LEAD: $373! 
 AVG CUSTO/LEAD: $143! OUTBOUND! INBOUND ! SOURCE: HUBSPOT, 2011
  16. 16. 1.  O comportamento do Consumidor mudou!2.  Precisa mudar como comercializar nossos produtos / serviços "3.  Proposta de Plano de Transformação!
  17. 17. “ O público em todos os lugares estão difíceis e não estão com 
 tempo para ficarem 
entediado...! Nós precisamos parar de interromper o que as pessoas estão interessadas em ver &
 ser o que as pessoas estão 
 interessadas.” " CRAIG DAVIS! CHIEF CREATIVE OFFICER, WORLDWIDE! J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)!
  18. 18. [SUA EMPRESA] NOS SITES DE BUSCA.!Termos de busca" Buscas mensais" Você pode emcontrar" SUA EMPRESA?"Termo 1! [input volume]! Sim ou nao!Termo 2! [input volume]! Sim ou nao!Termo 3! [input volume]! Sim ou nao!Termo 4! [input volume]! Sim ou nao!Termo 5! [input volume]! Sim ou nao! Source: Marketing.Grader.com and HubSpot Internet Marketing!
  19. 19. [SUA EMPRESA] NA BLOGOSPHERE.!•  XX Blogs sobre “Term 1”!•  XX Blogs sobre “Term 2”!•  Nenhum desses blogs são da SUA EMPRESA!•  Technorati.com (site de busca de blogs) 
 tem 4.5 million visitas por mês.! Source: Technorati and HubSpot Internet Marketing!
  20. 20. [SUA EMPRESA] NAS REDES SOCIAIS.!•  XX histórias no Digg sobre “Term 1”! –  Digg é um site top 100; mais de 20 milhões de pessoas visitando/mês. !•  72 questões sobre “Term 1” no LinkedIn! –  LinkedIn tem 1.5 milhões de visitantes/mês; média de usuários com 39 anos e ganham US$ 11 mil/mês.! Source: HubSpot Internet Marketing, Digg, LinkedIn, Compete.com!
  21. 21. [SUA EMPRESA] X CONCORRENTES.!Métrica" Nosso Score" Concorrente 1 Concorrente 2 score" score"Marketing [enter metric]" [enter metric]" [enter metric]"Grade (Overall)"Alexa (Traffic)! [enter metric]! [enter metric]! [enter metric]!Google Page [enter metric]! [enter metric]! [enter metric]!Rank (SEO)! Source: Marketing.Grader.com and HubSpot Internet Marketing!
  22. 22. Notícia ruim:
Estamos muito atrás.!Boa notícia:
Nós podemos mudar!isso!!!!
  23. 23. 1.  O comportamento do Consumidor mudou!2.  Precisa mudar como comercializar nossos produtos / serviços !3.  Proposta de Plano de Transformação"
  24. 24. Google é o seu novo cartão de visita."
  25. 25. Esse deve! •  “Interrupção”-base! •  taxa de resposta: 1-5%ser seu!novo
marketing 
mix.! • “Permissão”-base! • taxa de resposta: 20-50%
  26. 26. 1 Crie 
 coisas que 
 pessoas 
 querem. !COMECE CRIANDO/PUBLICANDOCONTEUDO QUE AJUDE & AGREGUEVALOR PARA SEUS CLIENTES:
!•  FAQS!•  COMO FAZER PARA!•  EBOOKS!•  VIDEOS!•  BLOG!
  27. 27. •  QUANTO MAIS DERMOS, MAIS GANHAREMOS! !2 •  AUMENTE O NUMERO SEJA ! DE PAGINAS 
 & INBOUND LINKS! generoso.! •  CONSTRUA CONFIANÇA, CREDIBILIDADE 
 & GOOD WILL!
  28. 28. 3 Rock SUAS 
 palavras chave.! •  ESTEJA NA PAGE 1 DAS BUSCAS!! •  DUPLIQUE SEU TRAFEGO •  REDUZA O CUSTO DO PPC PELA METADE
  29. 29. 4 Conduza 
 ótimas
 direções.!•  CRIE LANDING PAGES RELEVANTES!•  CALLS TO ACTION FACIL DE ENTENDER!•  OFERTAS ATRAENTES!
  30. 30. 5 Invista 
 sabiamente.! “SE NAO GERAR NEGOCIOS, NAO FAZ SENTIDO.”
  31. 31. OBJETIVOS PARA 6 MESES:!•  Duplicar o trafego do site!•  Duplicar o número de leads!•  Grau do site acima de 70!•  REPETIR!! !
  32. 32. BUDGET PROPOSTO:!
  33. 33. BUDGET PROPOSTO:!
  34. 34. E´ TEMPO DE!TRANSFORMAR! O MARKETING! ! OBRIGADO!!

×