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Mexican Design System

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A brief summary from the project "Mexican Design System" developed at the Universidad Autónoma Metropolitana and with the support of the Universidad Politécnica de Cataluña. There is a memory of the project avalaible (spanish version). Contact me for a copy.

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Mexican Design System

  1. 1. The design system of Mexico City: Preliminary results of a research based on the Barcelona model March 2010
  2. 2. Background: The DissenyCat experience www.disseny-cat.net Mexican Design Policy April 23th 2008
  3. 3. Methodology An adaptation of the original study: Disseny_Cat: Elements for a Design Policy in Catalinia. (Calvera & Monguet, 2006) Field Work Research Memory First Conclusions Promoters Research Design Stage 1 Literature Review Stage 2 Research Team (Professors & Other experts) Research Results Direction Technical Support Survey Participants
  4. 4. <ul><li>Design System of Mexico City: Characteristics </li></ul><ul><li>The Dark Side: </li></ul><ul><li>Its weak identity. </li></ul><ul><li>A multiplicity of actors but doing the same functions (most of them cultural agents). </li></ul><ul><li>A poor interaction level among the different agents. May be that’s why stakeholders don’t understand the Design Community and DESIGN. </li></ul><ul><li>It doesn’t have a clear relationship with the Mexican Innovation System. </li></ul><ul><li>A centrifuged model that tends to entropy. </li></ul>Potential Drivers
  5. 5. <ul><li>Design System of Mexico City: Characteristics </li></ul><ul><li>The Positive Side: </li></ul><ul><li>After 50 years (±) There is a Design Infrastructure thanks to those who have survived indifference or believe in DESIGN. </li></ul>
  6. 6. <ul><li>Design System of Mexico City: Characteristics </li></ul><ul><li>The Positive Side: </li></ul><ul><li>Design is recognized as an economical activity and its impact begins to be monitored. </li></ul><ul><li>Creation of NAICS (North American Industry Classification System) as a standard to be used by Federal statistical agencies in USA, CANADA and MÉXICO. </li></ul>
  7. 7. 1998 2004 2009 Global facts / México 3197 registered business establishments in the Design Sector (2009). Most of them are in Mexico City (17%). Total Income in 2005/2009 = 307.718.388.00 Euros
  8. 8. 1998 2004 2009 Global facts / México Most Design Business ( ± 50%) are integradted by 0 to 2 individuals In Mexico City Graphic Design produces the major income. 53% of the total income is produced by big companies.
  9. 9. <ul><li>In the future… </li></ul><ul><li>More studies about the real impact of design in our culture, economy and other scopes. </li></ul><ul><li>Collaborative work among design agents (O, D, C) for developing an action plan that strength the National Design Policy and the mexican innovation system. </li></ul><ul><li>To model the whole national design infraestructure. </li></ul><ul><li>… so on. </li></ul>The design system of Mexico City March 2010 Thank you!!

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