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Impuls-Vortrag Data Strategy

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Impuls-Vortrag Data Strategy

  1. 1. Cologne, 27.01.2022, Marco Geuer | Head of IT BICC DATA STRATEGY & GOVERNANCE DDC D&A Insights42 BU‘s GIT CO/FI
  2. 2. AGENDA 01. Data Strategy & Governance (allgemein) 2 DDC: Data & Analytics Strategy by FIEGE 02. 8
  3. 3. 3 VISION "Wer Visionen hat, sollte zum Arzt gehen", sagte mal Bundeskanzler Helmut Schmidt. Ich sage: "Wer keine Visionen hat, weiß nicht wo er hin will!" Alles fängt mit einer Vision an!
  4. 4. 4 DATA STRATEGY CYCLE Wenn wir über Daten Strategie sprechen, dann sprechen wir über Unternehmens-Strategie Data Strategy Quality Customer Value Sustainability Efficiency Cost/Process Sales Increase People & Organization Communication & Empowerment Processes & Tools Governance & KPI‘s Data Foundation (E2E Data Driven) Interoperability & Automation Data Science & Analytics Data & Information Governance Data Strategy Mindset and model to focus on data as an asset. Platforms, tools and processes enable data value-oriented management. Data focus oriented to the purpose of the company.
  5. 5. 5 STRATEGY PYRAMID Results Corporate Strategy Data Strategy Data Governance Data Literacy Data Driven Culture Strategy pyramid: Data governance as a link between data strategy and data-driven corporate culture Goal: Securing and increasing competitiveness Quality | Efficience | Growth | Sustainability Effect on Connecting link Purpose (e.g. Best Service Company …)
  6. 6. 6 REFERENCE DATA MANAGEMENT MODEL For Data Driven Companies Data Governance Data Strategy Data Scope Principles & Ethics Organization & Processes Accountability Partner- & Stewardship Data Risk Management: Security, Privacy, Compliance Data Sharing Data Catalog Shopping for Data Plan & Design Architecture Data Modeling & Design Maintain & Enhance Data Storage & Operations Data Integration & Interoperability Data Warehousing / Lake Enable & Use Business Intelligence Document & Content Management Data Science Data Monetization Data Ret. / Arch. & Decom. Meta Data Management Data Quality Management Data Life Cycle Management Reporting / Dashboard Master Data Management Reference Data Management Data Classification Corporate Strategy Operational Systems CRM Supply Chain Finance / Accounting Material eCommerce Manufacturing Partner Systems
  7. 7. 7 CORPORATE DATA STRATEGY SUCCESS DRIVER TREE Example Data Driven Goals (Bsp.) Corporate Driver Purpose (e.g. Best Service Company …) Understand customers Best assortment Neartime financial reporting Best pricing and promotion Best Employee engagement CO2 neutral supply chain Identified Use Cases Data Domains Customer Material HR Product Price Promotions Data Sources CRM WMS TMS ERP eCom Up Selling Cross Selling Employee Qualification Supplier Financial Accounting Storage duration Cash Flow Campaign Management CO2 Footprint Rating Core Data Management Process Data Management Organization CP1 CP2 CP3 CP4 CP5 Customer Journey Controlling Supplier Material Quality Efficiency Growth Sustainability
  8. 8. AGENDA Data Strategy & Governance (allgemein) 01. 2 02. DDC: Data & Analytics Strategy by FIEGE 8
  9. 9. 9 DATA (INSIGHTS) DRIVEN COMPANY Zielbild ONE Data & Analytics Data Strategy & Data Governance ONE D&A KP0 Produkte entwickeln KP1 Interesse wecken KP2 Kaufen KP3 Liefern KP4 Hilfe bekommen KP5 Störung beheben KP6 Bezahlen KP7 Kunden halten Markt Unternehmen Input Verhalten, Handlung Entscheidung durch Mensch & Maschine! Controlling & Planning Automatisierte „schnelle“ Entscheidungen (Maschine). Manuelle „langsame“ Entscheidungen (Mensch). Near- (Real)-Time In-Time Daten & Entscheidungs- vorbereitung Analysis Assets Data Science ML / AI Analytics Reporting Classic BI Process Mining Transformation Assets ETL / ELT Stream Enrich Batch / Script Aggregation Data Assets Finance CRM MDM etc. Database Table Column etc. Social Media Open Data Machine Data Sensor eCommerce
  10. 10. 10 DATA DRIVEN CULTURE PRINCIPLES Integrity: „We build our decisions on accurate and consistent data.“ Boldness: Honesty: „We drive innovation, by creating new insights.“ „We make our decisions based on evidence, open and reliable.“
  11. 11. 11 3 TRAGENDE SÄULEN, 1 FUNDAMENT Data Logistics & Products Demand Management Data Architecture E2E Data Pipelines (Data Preperation) Data Products Analytics & Insights Standard Reporting & Dashboarding Self-Service BI Ad hoc Analytics Consulting Data Science (Zukünftig) Education & Training Establishment Data & Analytics Academy (Tool Trainings, Methods Trainings, Processes, Productportfolio & Services) Communication (Newsletter, Webinare, Events, etc. ) Communities Data Insights Driven Company Data Governance MDM | RDM | DQM | Data Catalog & Meta Data Mgt. | Data Lineage | Data Protection | Policys
  12. 12. 12 RDPS & DUAL TRACK AGILE More successful Data Projects Rapid Data Performance Simulation (RDPS) in combination with dual track agile protects investments in data-driven projects and significantly increases the probability of success. Discovery Delivery 1 Team Realisation Unusable Data (Driven) Products Backlog Ideas Business & IT talk together with data!
  13. 13. 13 PROZESS (HIGH LEVEL) Umsetzung im Dual Track Verfahren Bewerten & Beraten Demand 3 Demand 2 Demand 1 Projekt Planning & Priorisierung Prototyping Implementierung Betrieb Bewertung nach T- Shirt Größen S | M | L | XL & New Use Case Change Request (CR) CR‘s T-Shirt-Größe S New UC & CR (M | L | XL) 1 Demand Eingangstor! (Bewertung Leistungsfähigkeit der Daten, Data Pipeline, -Product, Dashboard Mockup) Planning Review Retro Discovery Delivery Delivery Planning Review Retro 2 Wochen Sprint 2 Wochen Sprint F&E Fertigung 2 Phases (Dual Track Agile)
  14. 14. 14 Agile Team … (weitere) Agile Team Logistics Agile Team CO/FI Vorstand ORGA ONE DATA & ANALYTICS Head of Data & Analytics Demand Mgt. & Business Analyse (PMO) Person 1 Person 2 Person 3 Data Engineering / Development Person 1 Person 2 Person 3 Reporting / Dashboarding Person 1 Person 2 Person 3 Data Governance Person 1 Person 2 Person 3 Betrieb Person 1 Person 2 Person 3 Data Science (zukünftig) Agile Coach Data Driven Decision Making Prinzip Agile Produktions-Straße: Agile Teams entwickeln fokussiert komplette Daten-Produkte zusammen mit den Geschäftseinheiten (Business / Use Cases) Business Unit Teil des Teams Data Products Product Owner BU / D&A Data Insights Driven Ad hoc Analysis Reporting & Self Service BI Consulting & Training SteerCo
  15. 15. 15 HUB & SPOKE DATA & ANALYTICS MODEL Data Insights Driven Company Hand in Hand D&A FOR Consumer Goods Last Mile Industry & Tires HR Controlling IT …
  16. 16. 16 GANZ HERZLICHEN DANK FÜR EURE AUFMERKSAMKEIT! MARCO GEUER HEAD OF IT BICC E-Mail: marco.geuer@fiege.com Blog: www.business-information-excellence.de Seminare Data Governance & Data Quality https://www.haufe-akademie.de/4805 https://www.haufe-akademie.de/31662 Lehrbeauftragter | Data Management

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