1. Cologne, 27.01.2022, Marco Geuer | Head of IT BICC
DATA STRATEGY &
GOVERNANCE
DDC
D&A
Insights42
BU‘s
GIT
CO/FI

2. AGENDA
01. Data Strategy & Governance (allgemein) 2
DDC: Data & Analytics Strategy by FIEGE
02. 8

3. 3
VISION
"Wer Visionen hat, sollte zum Arzt gehen",
sagte mal Bundeskanzler Helmut Schmidt.
Ich sage:
"Wer keine Visionen hat, weiß nicht wo er hin will!"
Alles fängt mit einer Vision an!

4. 4
DATA STRATEGY CYCLE
Wenn wir über Daten Strategie sprechen, dann sprechen wir über Unternehmens-Strategie
Data
Strategy
Quality
Customer
Value
Sustainability
Efficiency
Cost/Process
Sales
Increase
People &
Organization
Communication &
Empowerment
Processes &
Tools
Governance &
KPI‘s
Data Foundation
(E2E Data Driven)
Interoperability &
Automation
Data Science &
Analytics
Data & Information
Governance
Data
Strategy
Mindset and model to
focus on data as an asset.
Platforms, tools and processes
enable data value-oriented
management.
Data focus oriented to
the purpose of the
company.

5. 5
STRATEGY PYRAMID
Results
Corporate Strategy
Data Strategy
Data Governance
Data Literacy
Data Driven Culture
Strategy pyramid: Data governance as a link between data strategy and data-driven corporate culture
Goal: Securing and
increasing
competitiveness
Quality | Efficience | Growth | Sustainability
Effect on
Connecting link
Purpose
(e.g. Best Service Company …)

6. 6
REFERENCE DATA MANAGEMENT MODEL
For Data Driven Companies
Data Governance
Data Strategy Data Scope Principles & Ethics Organization & Processes
Accountability Partner- & Stewardship
Data Risk Management: Security, Privacy, Compliance
Data Sharing
Data
Catalog
Shopping
for Data
Plan & Design
Architecture
Data Modeling &
Design
Maintain & Enhance
Data Storage &
Operations
Data Integration
&
Interoperability
Data
Warehousing
/ Lake
Enable & Use
Business
Intelligence
Document &
Content
Management
Data Science
Data
Monetization
Data Ret.
/ Arch. &
Decom.
Meta Data
Management
Data Quality
Management
Data Life Cycle Management
Reporting /
Dashboard
Master Data
Management
Reference Data
Management
Data
Classification
Corporate Strategy
Operational Systems
CRM Supply Chain Finance / Accounting Material eCommerce
Manufacturing
Partner
Systems

7. 7
CORPORATE DATA STRATEGY SUCCESS DRIVER TREE
Example
Data Driven
Goals (Bsp.)
Corporate Driver
Purpose
(e.g. Best Service Company …)
Understand
customers
Best assortment Neartime financial
reporting
Best pricing and
promotion
Best Employee
engagement
CO2 neutral
supply chain
Identified
Use Cases
Data Domains
Customer
Material
HR Product Price
Promotions
Data Sources
CRM WMS TMS ERP eCom
Up Selling
Cross
Selling
Employee
Qualification
Supplier
Financial
Accounting
Storage
duration
Cash Flow
Campaign
Management
CO2 Footprint
Rating
Core Data Management Process
Data Management
Organization
CP1 CP2 CP3 CP4 CP5
Customer
Journey
Controlling
Supplier
Material
Quality Efficiency Growth Sustainability

8. AGENDA
Data Strategy & Governance (allgemein)
01. 2
02. DDC: Data & Analytics Strategy by FIEGE 8

9. 9
DATA (INSIGHTS) DRIVEN COMPANY
Zielbild ONE Data & Analytics
Data
Strategy
&
Data
Governance
ONE
D&A
KP0
Produkte
entwickeln
KP1
Interesse
wecken
KP2
Kaufen
KP3
Liefern
KP4
Hilfe
bekommen
KP5
Störung
beheben
KP6
Bezahlen
KP7
Kunden
halten
Markt
Unternehmen
Input
Verhalten, Handlung
Entscheidung durch Mensch & Maschine!
Controlling & Planning
Automatisierte „schnelle“ Entscheidungen (Maschine).
Manuelle „langsame“ Entscheidungen (Mensch).
Near-
(Real)-Time
In-Time
Daten
&
Entscheidungs-
vorbereitung
Analysis Assets
Data Science
ML / AI
Analytics
Reporting Classic BI
Process
Mining
Transformation Assets
ETL / ELT
Stream
Enrich
Batch / Script
Aggregation
Data Assets
Finance
CRM
MDM
etc.
Database
Table
Column
etc.
Social
Media
Open
Data
Machine
Data
Sensor eCommerce

10. 10
DATA DRIVEN CULTURE PRINCIPLES
Integrity:
„We build our decisions on
accurate and consistent data.“
Boldness:
Honesty:
„We drive innovation, by
creating new insights.“
„We make our decisions based
on evidence, open and reliable.“

11. 11
3 TRAGENDE SÄULEN, 1 FUNDAMENT
Data Logistics
& Products
Demand Management
Data Architecture
E2E Data Pipelines (Data Preperation)
Data Products
Analytics &
Insights
Standard Reporting & Dashboarding
Self-Service BI
Ad hoc Analytics
Consulting
Data Science
(Zukünftig)
Education &
Training
Establishment Data & Analytics
Academy
(Tool Trainings, Methods Trainings,
Processes, Productportfolio & Services)
Communication
(Newsletter, Webinare, Events, etc. )
Communities
Data Insights Driven Company
Data Governance
MDM | RDM | DQM | Data Catalog & Meta Data Mgt. | Data Lineage | Data Protection | Policys

12. 12
RDPS & DUAL TRACK AGILE
More successful Data Projects
Rapid Data Performance Simulation (RDPS) in combination with dual track agile protects
investments in data-driven projects and significantly increases the probability of success.
Discovery
Delivery
1 Team
Realisation
Unusable
Data (Driven)
Products
Backlog
Ideas
Business & IT
talk together
with data!

13. 13
PROZESS (HIGH LEVEL)
Umsetzung im Dual Track Verfahren
Bewerten &
Beraten
Demand
3
Demand
2
Demand
1
Projekt Planning
& Priorisierung
Prototyping Implementierung
Betrieb
Bewertung nach T-
Shirt Größen
S | M | L | XL
&
New Use Case
Change Request (CR)
CR‘s T-Shirt-Größe S
New UC
&
CR
(M | L | XL)
1 Demand Eingangstor!
(Bewertung Leistungsfähigkeit der
Daten, Data Pipeline, -Product,
Dashboard Mockup)
Planning Review Retro
Discovery Delivery Delivery
Planning Review Retro
2 Wochen Sprint 2 Wochen Sprint
F&E Fertigung
2 Phases (Dual Track Agile)

14. 14
Agile Team
… (weitere)
Agile Team
Logistics
Agile Team
CO/FI
Vorstand
ORGA ONE DATA & ANALYTICS
Head of Data &
Analytics
Demand Mgt. &
Business
Analyse (PMO)
Person 1
Person 2
Person 3
Data
Engineering /
Development
Person 1
Person 2
Person 3
Reporting /
Dashboarding
Person 1
Person 2
Person 3
Data
Governance
Person 1
Person 2
Person 3
Betrieb
Person 1
Person 2
Person 3
Data Science
(zukünftig)
Agile Coach
Data Driven Decision Making
Prinzip Agile Produktions-Straße:
Agile Teams entwickeln fokussiert
komplette Daten-Produkte zusammen
mit den Geschäftseinheiten (Business /
Use Cases)
Business Unit
Teil des
Teams
Data
Products
Product Owner
BU / D&A
Data
Insights
Driven
Ad hoc Analysis
Reporting &
Self Service BI
Consulting &
Training
SteerCo

15. 15
HUB & SPOKE DATA & ANALYTICS MODEL
Data Insights Driven Company Hand in Hand
D&A
FOR
Consumer
Goods
Last Mile
Industry &
Tires
HR
Controlling
IT
…

16. 16
GANZ HERZLICHEN DANK FÜR EURE AUFMERKSAMKEIT!
MARCO GEUER
HEAD OF IT BICC
E-Mail: marco.geuer@fiege.com
Blog: www.business-information-excellence.de
Seminare Data Governance & Data Quality
https://www.haufe-akademie.de/4805
https://www.haufe-akademie.de/31662
Lehrbeauftragter | Data Management