A cross-industry inspiration set for brainstorms, 
new business development and strategy sessions. Note this a preview of what we make customised for our clients. Created by Marc Heleven & Ramon Vullings - www.crossindustryinnovation.com/21ways

1. crossindustryinnovation.com/21ways
A cross-industry inspiration set for brainstorms,
new business development and strategy sessions.
Created by Marc Heleven & Ramon Vullings
21 ways
The Future of Management

2. Pro-tips:
- use an iPad / tablet to navigate through the 21 ways set PDF
- the links at the bottom are clickable to the source!
- use the house icon to flip back to the index!

3. What is a 21 ways set?
21 ways to strategise and innovate is a set of critical questions,
checklists and examples from all over the world to help you innovate.
21 ways sets provide cross-industry inspiration for: product and service
ideas, product development, process and service innovations, government
innovations, business model innovation new business development and
defining strategic directions.
Based on a client’s question, we extract important trends, successful
innovations, principles or evolutions. The list of 21 principles changes per
question. 21 ways sets are useful in individual or group brainstorms, in new
business development and strategy sessions.
Combining the input with an interactive engaging presentation and/or
workshop clearly helps to come up with new connections, great ideas and
enriched concepts.
This set is created as example/preview by Marc Heleven & Ramon Vullings.
Visit crossindustryinnovation.com to download more cross-industry tools and
see more examples of 21 ways sets.

4. 4

5. How to use a 21 ways set?
1. Investigate the principle / examples(s): What is the essence?
2A. Make a direct association (copy-paste) for your situation
2B. Make two conceptual associations (copy-adapt-paste) for your situation
3. What (elements) should we use? How can we make this fit and test this quickly?
It’s not survival of the fittest,
it’s survival of the most fitting.
This 21 ways set refers to insights & tools
from the book:
not invented here
cross-industry innovation

6. 1. Selling your culture insights
2. The book in 5 questions
3. Transparency
4. Intrapreneurship
5. Best practices
6. Lessons from other sectors
7. Visual brainstorming
8. Internal communication
9. Gamification
10. Culture proof for the future
11. Cross-industry leadership
12. Happy employees
13. Bottom up
14. The art of questioning
15. The corporate tribe
16. Do the opposite
17. Management and leadership labs
18. Next practices
19. What if …
20. …
21. …
21 innovation principles
for the future of management
crossindustryinnovation.com/21ways
Click the titles or the ‘home’ button to navigate this interactive PDF !

7. Selling your
culture insights
1

8. 1
https://www.youtube.com/watch?v=k4vzhweOefs
How can you be a pioneer in organisational culture?
Selling your
culture insights Ricardo Semler

9. 1
https://www.zapposinsights.com/
Make a (virtual) offering of your leadership lessons
Zappos culture is an offering
Selling your
culture insights

10. 1
https://www.zapposinsights.com/about/holacracy
Structure your organisation as a city
Real organisation charts
Selling your
culture insights

11. The book
in 5 questions
2

12. 2
Overview
http://www.slideshare.net/jurgenappelo/management-30-in-50-minutes/41
The book in
5 questions
5 extra slides for triggering logical thinking on management

13. Transparency
3

14. 3
https://www.virgin.com/richard-branson
How to share our insights on leadership, management …?
Transparency
Richards Blog

15. http://ir.tesla.com/contactboard.cfm
Look for 5 actions that increase transparency
Contact the Tesla Board3
Transparency

16. http://www.telegraph.co.uk/christmas/2016/12/06/ikea-staff-will-given-1200-bonus-christmas/
Imagine 3 press releases of your organisation that are going viral
World news …
No matter what their jobs
or how senior they are …
3
Transparency

17. Intra-
preneurship
4

19. Best practices
5

20. 5
http://www.slideshare.net/HubSpot/the-hubspot-culture-code-creating-a-company-we-love
Make a culture code (max. 7 bullets)
Best practices
Short and strong

21. http://www.slideshare.net/Frontapp/11-culture-hacks/
Select 3 culture hacks and make them fitting for your organisation
11 tips and examples5
Best practices

22. https://www.entrepreneur.com/article/249174
Describe your way …
10 examples5
Best practices

23. Lessons from
other sectors
6

24. 6
https://www.linkedin.com/pulse/20141123150423-13518874-formula-one-7-leadership-lessons-for-ceos
How would you run a Formula One team? Or the other way around?
Lessons from
other sectors Formula one

25. Visual
brainstorming
exercise
7
Tip: each participant chooses and argues one visual

26. 7
http://enviableworkplace.com/tribal-leadership-and-your-company-culture/
Visual brainstorming

27. https://www.linkedin.com/pulse/20141115142945-72390292-what-is-meant-by-the-culture-of-an-organisation
7
Visual brainstorming

28. https://www.pinterest.com/pin/32088216073856573
Horizontal or vertical organisation or… diagonal?
7
Visual brainstorming

29. http://www.thepost.co.ls/opinions/what-is-organisation-culture/
7
Visual brainstorming

30. 7
Visual brainstorming

31. 7
Visual brainstorming

32. 7
Visual brainstorming

33. Internal
communication
8

34. 8
http://www.pinterest.com/dreamsandritual/manifestos/
Make an inspiring culture manifesto (for internal use)
Internal
communication Internal manifesto

35. Make it visual on one page
http://qaspire.com/2016/08/31/six-rules-to-simplify-work/
8
Internal
communication
Your organisation in 2030: use only symbols and graphics
for your vision (very limited text)

36. Gamification
9

37. 9
http://www.bbc.com/news/technology-34066941
Create an online culture test for recruiting the right people
Gamification
Online test

38. Culture proof
for the future
10

39. 10
https://www.pinterest.com/pin/68961438024879601/
How can you make your company more YZ-proof?
Culture proof
Future colleagues

40. 1
http://mccrindle.com.au/the-mccrindle-blog/generation-alpha-mark-mccrindle-q-a-with-the-new-york-times
What can you learn from the Alpha kids?
Culture proof
Generation Alpha

41. …
11

42. crossindustryinnovation.com/21ways
In a full custom 21 ways set, you’ll get 21 principles and way
more cool examples, links, etc… tailored to your innovation /
strategy question.
Get your own fully customised 21 ways set !
Contact us today!

44. Products / Services
Business Models
Partnerships
Leadership
Processes
Strategy
Culture
Learn from other domains
on the following levels…
crossindustryinnovation.com

45. If you like this,
you’ll love our book!
crossindustryinnovation.com
Amazon.com Bol.com iBooks
Get the (e)book on cross-industry innovation
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