ATSA 2012Automated Accounting.  You are what you havent automated.                                        Saasu.com
Contact DetailsMarc LehmannFounder and CEO@marclehmann - marc@saasu.com - saasu.com/blogAttribution & Share Alike         ...
Contents• About Saasu• Future• Blind-spots• Winners• Solutions• Stories
About Saasu    Simply the best online accounting• 20,000+ small & medium business customers.• 1,000+ partners.• 2 x winner...
Customers in 50+ Countries  50 billion dollars in transactions managed
Subscription Business Model     Subscription based monthly or annual pricingSaasu is great valueXS    $9 mth        S     ...
What we are about• Agnostic• Clean and clear• Functional depth• Engineered performance and security• People matter - phone...
Future
Software is eating the world  quote by Marc Andressen           Old              Software
Real time data streams    Institution and Consumer created data comes from lots of sources.• PayPal• Payment systems• Ecom...
Labour Commodification  Foxconn Robotics - 300,000 robots by 2015
New Selling Models    Technology is allowing small business to act like big business• Drop shipping• eBaying and eTailing•...
2012 Blindspots Theory and anecdotal observations of the accounting industry
1. Right Software?What’s right for you is often wrong for the client– capacity and feature constraints?– are you advising ...
2. Lack of AutomationAutomation can save clients hundreds orthousands of work hours
3. Lack of WorkflowAccounting systems impact operational workflowContact     Lead   Prospect   Estimate     Order   Invoic...
4. Too many systems   Theory and anecdotal observations of the accounting industryAre you giving advice to build a digital...
5. Debt collection for software co’s    You have enough problems as it isCollecting software licences or subscription fees...
6. Forgot the other stakeholders?     All business ecosystem participants are important• Owners• Employees• Bookkeepers• A...
7. Didn’t see the black swan   High impact events, hard to predict
2012 Winning Moves
1. Automation that runs deepYou are what youhaven’t automated
2. Good value matters$35 vs $64 over 150 clients for a year is an Audi
3. Speed and simplicitySystems that are–Clean and simple–Scaleable–Functional
4. Systems SelectionWinners do system due diligence – Find the best holistic result for the client – Don’t assume, test th...
5. Get some respectYou sell client accounting software for vendors soyou shouldn’t pay to partner with them! – No sign-up,...
6. Technically CompetentLearn 3+ accounting systems in depth ANDknow when to partner with implementers
7. Advise business systems   Businesses workflow needs are daily, compliance is monthly/quarterly
Solutions
Automated Business Systems                                                Campaign                                        ...
Automated Survival Stats
Automated Accounting • Drop shipping • Advanced inventory • Light CRM > Mail Systems • Automated Statements • Workflow wit...
Real Inventory • Up to 25,000 inventory items • Track and trade stock on or off balance sheet • Trade in virtual items tha...
Automated WealthAutomatedclients get theone thing theyreally want.Time.
Stories  How clients are automating right now.
McDonalds                                 Franchisor                                                                    • ...
Australian Direct                                     • Australian Direct now has a fully Australian    Website           ...
Australian Fresh Leaf                          • Fresh leaf has a fully integrated cloud +                            nati...
Thank you for your time• Thanks to Wikipedia, Flickr and all the great content producers and photographers of the world  w...
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Automated Accounting at ATSA 2012

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Saasu CEO Marc talks to accountants about some of the winning and losing moves he is seeing in the industry as online accounting starts to head out of early adopter phase.

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Automated Accounting at ATSA 2012

  1. 1. ATSA 2012Automated Accounting. You are what you havent automated. Saasu.com
  2. 2. Contact DetailsMarc LehmannFounder and CEO@marclehmann - marc@saasu.com - saasu.com/blogAttribution & Share Alike Saasu.com
  3. 3. Contents• About Saasu• Future• Blind-spots• Winners• Solutions• Stories
  4. 4. About Saasu Simply the best online accounting• 20,000+ small & medium business customers.• 1,000+ partners.• 2 x winner of CeBIT innovation awards. Strong offering with early to market advantage
  5. 5. Customers in 50+ Countries 50 billion dollars in transactions managed
  6. 6. Subscription Business Model Subscription based monthly or annual pricingSaasu is great valueXS $9 mth S $20 mth M $35 mth L $60 mth
  7. 7. What we are about• Agnostic• Clean and clear• Functional depth• Engineered performance and security• People matter - phone supported• Value matters - $35 for inventory, payroll & phone support
  8. 8. Future
  9. 9. Software is eating the world quote by Marc Andressen Old Software
  10. 10. Real time data streams Institution and Consumer created data comes from lots of sources.• PayPal• Payment systems• Ecommerce systems• Application API data feeds• Bank feeds (+1-2 days)
  11. 11. Labour Commodification Foxconn Robotics - 300,000 robots by 2015
  12. 12. New Selling Models Technology is allowing small business to act like big business• Drop shipping• eBaying and eTailing• Sales automation• Commoditised time• Mini global enterprises
  13. 13. 2012 Blindspots Theory and anecdotal observations of the accounting industry
  14. 14. 1. Right Software?What’s right for you is often wrong for the client– capacity and feature constraints?– are you advising a business or compliance system for your client?Agnostic Practice/Tax software suppliers– client will need different client accounting systems– single supplier is a self-interest supplier
  15. 15. 2. Lack of AutomationAutomation can save clients hundreds orthousands of work hours
  16. 16. 3. Lack of WorkflowAccounting systems impact operational workflowContact Lead Prospect Estimate Order Invoice Return StatementLight CRM Pre-Ledger Ledger Maintain
  17. 17. 4. Too many systems Theory and anecdotal observations of the accounting industryAre you giving advice to build a digital birds nest?
  18. 18. 5. Debt collection for software co’s You have enough problems as it isCollecting software licences or subscription feesfor your software vendors
  19. 19. 6. Forgot the other stakeholders? All business ecosystem participants are important• Owners• Employees• Bookkeepers• Accountants (You)• Coaches/Planners• Bankers• Investors• Suppliers
  20. 20. 7. Didn’t see the black swan High impact events, hard to predict
  21. 21. 2012 Winning Moves
  22. 22. 1. Automation that runs deepYou are what youhaven’t automated
  23. 23. 2. Good value matters$35 vs $64 over 150 clients for a year is an Audi
  24. 24. 3. Speed and simplicitySystems that are–Clean and simple–Scaleable–Functional
  25. 25. 4. Systems SelectionWinners do system due diligence – Find the best holistic result for the client – Don’t assume, test the workflow – Test, don’t trust software salespeople – Saasu doesn’t have a sales team
  26. 26. 5. Get some respectYou sell client accounting software for vendors soyou shouldn’t pay to partner with them! – No sign-up, renewal or certification fees – Free online accounting training – Discounts for certified partners – Free file for your practise.
  27. 27. 6. Technically CompetentLearn 3+ accounting systems in depth ANDknow when to partner with implementers
  28. 28. 7. Advise business systems Businesses workflow needs are daily, compliance is monthly/quarterly
  29. 29. Solutions
  30. 30. Automated Business Systems Campaign eMail CRM Gmail, Outlook, Other Accounting Inventory Point of Sale Reports Customers Business Light CRM Owner Payroll Legacy Google Apps business MS Office software Saasu enables efficient business management
  31. 31. Automated Survival Stats
  32. 32. Automated Accounting • Drop shipping • Advanced inventory • Light CRM > Mail Systems • Automated Statements • Workflow with templates • Paperless
  33. 33. Real Inventory • Up to 25,000 inventory items • Track and trade stock on or off balance sheet • Trade in virtual items that have variable volumes • Assemble, kit and bundle with Combo Items • Auto purchase from Sales Orders • Drop Shipping supported • API for linking to e-commerce sites
  34. 34. Automated WealthAutomatedclients get theone thing theyreally want.Time.
  35. 35. Stories How clients are automating right now.
  36. 36. McDonalds Franchisor • Franchisees have access to their financials in real time from anywhere. Saasu • Saasu created a report that met Accounting & Reporting requirements to allow Profit and Loss Store analysis in a common format. Franchisee Franchisee • Saasu created consolidated P&L reporting Store Franchisee across complex legal entities. Store Store Store Store Franchises
  37. 37. Australian Direct • Australian Direct now has a fully Australian Website buyers eBay buyers integrated cloud solution across multiple Direct specialist platforms. • The integration of SAASU, Neto e- Saasu Accounting Shipper commerce and EBAY mean that data entry & Reporting is only captured at one entry point • Automated connectivity between multiple Supplier Supplier platforms eCommerce
  38. 38. Australian Fresh Leaf • Fresh leaf has a fully integrated cloud + native tablet app solution across it’s Fresh Retailer Leaf organisation. • Packers of herbs can now process and Saasu Accounting Packers update Saasu via a specialityTablet app built & Reporting by Fresh Leaf that synchronises with Saasu Tablet via the Saasu API. • Automated connectivity between workforce, Stock handling app management and across multiple locations Producers and Manufacturers
  39. 39. Thank you for your time• Thanks to Wikipedia, Flickr and all the great content producers and photographers of the world who make their content freely available under creative commons. – HAL from 2001 A Space Odessey – Too Many Systems - Artist unknown – Blinkers http://www.flickr.com/photos/proimos/4240744343/ – Black Swan http://www.flickr.com/photos/tyrian123/3174942853/ – Stream http://www.flickr.com/photos/80901381@N04/7628864666/ – Winning Moves http://www.flickr.com/photos/nestorgalina/3707322819/ – Competence Comb http://www.flickr.com/photos/axbom/5838369809/ – Digital Birdsnest http://www.flickr.com/photos/davegray/5429335705/ – Advise Business Systems http://www.boardofinnovation.com/

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