Your Elevator Pitch


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An Elevator Pitch presentation delivered to Port-Louis Toastmasters in January 2010

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  • Extract from 3 Steps to a great elevator pitch, from Guy R. Powell, on're in an elevator. The CEO of your hottest prospect is also in the elevator and realizes that he recognizes you. He says, "I was curious, tell me what you do again. I can't remember." What do you say? You're at a party. You just happen to run into the VP of the company you want to work for. You mention that you're looking for a job, and then the VP says, "Glad to meet you. Tell me more about yourself!" How do you respond?
  • Extract from 3 Steps to a great elevator pitch, from Guy R. Powell, on editing it; rehearsing it; practicing it by saying it to your spouse, your friend, and people inside and outside your industry. Make sure that they get your elevator pitch. Smile when they ask, "What do you mean by … ?" or "Does that mean you can help me to … ?" Keep improving your elevator pitch until it becomes routine for you to say and crystal clear for your audience to understand. Like a fine wine, it can only improve with age.Every audience is different. You wouldn't tell your son's fourth-grade class: "I design J2EE software applications to deliver SOA for F1000 companies." So make sure that your terminology and your acronyms fit your audience members. Keep your elevator pitch at their level.
  • Extract from Elevator Pitch Essentials, from Chris O’Leary:1. ConciseAn effective elevator pitch contains as few words as possible, but no fewer.2. ClearRather than being filled with acronyms, MBA-speak, and ten-dollar words, an effective elevator pitch can be understood by your grandparents, your spouse, and your children.3. CompellingAn effective elevator pitch explains the problem your Solution solves.4. CredibleAn effective elevator pitch explains why you are qualified to see the problem and to build your Solution.5. ConceptualAn effective elevator pitch stays at a fairly high level and does not go into too much unnecessary detail.6. ConcreteAs much as is possible, an effective elevator pitch is also specific and tangible.7. CustomizedAn effective elevator pitch addresses the specific interests and concerns of the audience.8. ConsistentEvery version of an effective elevator pitch conveys the same basic message.9. ConversationalRather than being to close the deal, the goal of an elevator pitch is to just set the hook; to start a conversation, or dialogue, with the audience.
  • Your Elevator Pitch

    1. 1. YOUR ELEVATOR PITCH<br />MARC ISRAELPort-Louis toastmasters club<br />
    2. 2. Elevator pitch?<br />
    3. 3. Everyone has a story!<br />You have 1 minute!<br />
    4. 4. The elevator pitch: A definition<br /><ul><li>Powerful and concise description of you, your company or your product
    5. 5. Less than 1 minute
    6. 6. « Tell me more! »</li></li></ul><li>The 5 W’s*<br />Who you are<br />I am the Vice President of PLTM<br />What you/your company/your product do<br />Start with We provide<br />Who your audience is<br />Individuals who seek to learn how to speak in public<br />What’s in it for them<br />Start with So that they can<br />What makes your difference<br />A non judgmental environment unlike the corporate environment<br />* Adaptedfrom article on R. Powell<br />
    7. 7. Polishing your pitch<br />
    8. 8. The 9 C’s*<br />* © Chris O’Leary,, 2009<br />
    9. 9. Hi, I am the Vice President of Port-Louis Toastmasters. We provide an environment to practice communication and leadership skills to individuals, so that they can learn to communicate more effectively, increase their leadership potential and reach their professional and personal goals. Unlike classic corporate training, they learn in a non judgmental environment that enables them to progress at their own pace. Have you ever been to a Toastmasters meeting?<br />
    10. 10. Your Call to action<br /><ul><li>Write your elevator pitch
    11. 11. Test it with your friends and family
    12. 12. Practice it during networking activities
    13. 13. Review it, polish it, own it
    14. 14. Are you ready to participate in an elevator pitch contest?</li></li></ul><li>Q&A<br />