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IoT For Dummies

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Presentation I gave on Quality3D event about stupid devices created in the name of IoT

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IoT For Dummies

  1. 1. STRANGE CASE OF (ANTI)CONSUMER - IOT FOR DUMMIES MARCIN SIKORSKI
  2. 2. AIN’T PEOPLE COOL?
  3. 3. „WE CAN ACHIEVE TECHNICAL MIRACLES AND REACH STARS!!!”
  4. 4. „WE CAN BE AN INCREDIBLY LAZY PIECE OF”
  5. 5. „SOLVE PROBLEMS YOU DIDN’T KNOW YOU HAD” FOR A PRICE
  6. 6. IOT IS NOT BETTER
  7. 7. HOAX OR NOT?
  8. 8. COMMON BULLSHIT THEME
  9. 9. • „THE FUTURE OF…” • „THE … OF THE 21ST CENTURY” • „WE SOLVE THE PROBLEM OF…” • „REVOLUTION OF…” • „YOU NEED TO DO… REMOTELY”
  10. 10. ON THE OTHER HAND...
  11. 11. • HIGH PRICE TO PAY • LOW SECURITY (YOU DESERVE WHAT YOU BUY) • FAKE EXTRAS (APP, POINTS ETC.) • WHAT IF OFF? • EXTRAS COST EXTRA • WEAK BATTERY & CONNECTION • STRANGE DATA POLICY
  12. 12. MAKE IOT GREAT AGAIN!
  13. 13. FUNCTIONAL TESTING SERVICES TESTING SECURITY TESTING PERFORMANCE COMPATIBILITY SENSOR APP NETWORK BACKEND
  14. 14. USABILITY TESTING!!!
  15. 15. WHY DOES IT MATTER?
  16. 16. • 70% PEOPLE HAVE IOT BUT 20% UNDERSTANDS IOT • 60% OF USERS EACH DAY HAVE SOME PROBLEMS • 80% PEOPLE DOUBT IN IOT
  17. 17. WHAT SHOULD WE DO?
  18. 18. ALWAYS IMPLEMENT A HUMAN LAYER
  19. 19. PICK CORRECT SOLUTIONS FOR A SPECIFIC DEVICE
  20. 20. IOT DEVICE MUST LEARN AND ADAPT TO THE USER’S NEEDS
  21. 21. PROTECT USER’S DATA AND IDENITY (SERVE AT ALL COST)
  22. 22. EITHER ADD VALUE OR EXTEND A PURPOSE
  23. 23. DEMONSTRATE MOTIVATE AND SHOW HIM ROI :)
  24. 24. SELL CONCEPT RATHER THAN PRODUCT OR SERVICE
  25. 25. marcin.sikorski@smartrzeczy.pl @smartrzeczy

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