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  1. 1. turn readers into advertisers Part of AGORA Group
  2. 2. Presentation contents  What is AdTaily basic facts | product demonstration | ad format | business model  Where do publishers need it  Use cases  Our Progress  Company information
  3. 3. Basic facts about AdTaily  Self service advertising solution with AdTaily visitors can start buying ads right when they’re browsing the website, and finish the entire process in just 3 clicks  Simple to use for the advertiser we simplified the Ad purchase process by limiting unnecessary options and bringing the most important factors forward; setting up AdTaily for any website will take only 3 minutes  Commission Free ads bought directly on websites are commission free - the publisher gets all of the revenue
  4. 4. Step 1: Choose  AdTaily widget is displayed on the page  Visitors can spot the ‘Place Ad’ button
  5. 5. Step 2: Create  Advertiser uploads the image, fills the link field and specifies the duration of the campaign
  6. 6. Step 3: Pay  Payment is streamlined in our process  We support PayPal and credit cards
  7. 7. Done!  The Ad is displayed instantly  or right after being accepted by the publisher
  8. 8. Ad format advantages  Display the advertiser chooses exactly the space where his ad is supposed to show - no targetting technology is required, no keywords - this means that the ad will always be where the advertiser expects it  One size - 125x125 with one, purely graphical format the advertiser is able to use a single creation on every page - without worrying about the availability of different modules or supported formats  Sold per day(s) just like with newspapers or magazines, users are charged per day (or multiple days) - it’s easier to control, and understand for the advertiser - less terminology (like CPC or CPA) = wider group of advertisers - however, the client will see how many people have seen the ad, and how many clicked through
  9. 9. Business model  Commission on new revenue if the advertiser reaches your site via our store we will charge commission - in other words - we only take a bit of revenue publisher wouldn’t normally receive  The split The Publisher receives 100% of the revenue if advertisers buy directly on the Publishers website with AdTaily widget, and 70% when advertisers buy through AdTaily Ad Store
  10. 10. Where do publishers need it  activating new advertisers The visitors of any website would like to post the ads targeted at other visitors. They know each other, they know the topic of the site, and they know the publisher - it’s the best place for them to advertise. With AdTaily publishers keep them on their page throughout the whole process - the trust, and the publishers brand is always there  monetizing the longtail Hyperlocal news, user generated content, forums, social networks - they’re all hard to monetize with large banner campaigns, for various reasons. By making it possible for an entry-level advertiser to place an ad with 3 clicks, this is finally possible. Taking the old magazine/local newspaper advertising boxes model to the web, publishers get completely new revenue stream
  11. 11. Use cases  Vertical sites Targeted content sites, with loyal audience. AdTaily is used as an additional revenue stream, or substitute of large banner campaigns  Sections, categories Multiple AdTaily widgets can be deployed across large sites - monetizing each content category separately, in one automated, easy to manage solution.  New projects AdTaily makes instant monetization possible. Publishers can start receiving revenue instantly after new project is launched - before the traditional sales process is complete  Communities & UGC AdTaily serves well as forum, blog platform, user generated content and community monetization tool. Multiple widgets will capture revenue depending for instance on user interest or location.  Hyper-Local news Small, well targeted communities are perfect for SMB advertisers
  12. 12. Progress  Founded February 2009  Online since June 2009  13 000 registered publishers  over 1 billion pageviews monthly  Ready to use
  13. 13. Company information  The Team We’re a team of 14 people now, spread across Europe - London, Warsaw and Krakow. The global development team includes: Jakub Krzych - Co-Founder, Head of Product (Krakow, PL) Julia Krysztofiak-Szopa - International Operations Manager (Warsaw, PL) Marcin Grodzicki - Business Development Manager (London, UK)  Strong investor We are a part of the Agora Group. Agora's media offer includes newspapers and magazines, outdoor advertising, radio broadcasting, online activities and selling collections of books and books with CDs and DVDs.
  14. 14. Thank you! Get in touch with us for a product demo