1. Open workshop
QR Codes
29 november 2007

2. • Raimo van der Klein - MobMinds
• Marc Fonteijn - 31Volts

3. • Hear
• See
• Do
• Respond

4. Hear

6. Goal: tipping the point!
(Identify bottlenecks & define solutions)

7. Some facts
• QR Codes = Quick Response Codes
• Denso wave, toyota, patent, japan, 1994
• ISO/IEC 18004, June 2000
• 4296 characters
quot;QR code is trademarked by Denso Wave, inc.quot;

8. Applications
• physical hyperlinking
• identification (ticketing)
• data transfer (text, images, music)
• art
• ...

9. Other 2d codes
• datamatrix
• shotcode
• upcode
• beetagg
• colorcode
• many, many more ...

10. Why QR Codes
• Open standard
• Plain URL
• No “magic” in reader
• Proven technology

11. Proprietary codes
• Proprietary = Closed
• Pay per use / code
• Every technology has it’s own reader
• Every code looks different
• Buying hyperlinks !?

12. Available readers
• Nokia
• Kaywa
• Quickmark
• ZXing
• I-nigma / Glass / UpCode / Semacode / ...

14. The downsides?
• Graphic (artists)
• ...

15. Where’s the money
1. Traffic
2. Traffic
3. Traffic
Selling codes ≠ a (sustainable) business-model!

16. Recent developments

17. Nokia mobile codes

18. ZXing

19. Google Print Ads

21. Windows Live Barcode Beta

22. Mobile codes
consortium - MC2
• Our goal is to create a consortium for a
new mobile marketing ecosystem based
around camera phones and 2D barcodes.
• Deutsche Telekom / KPN / Nokia /
Telefónica / ...
• http://www.mobilecodes.org/

23. See

24. QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online

25. QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online

29. QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online

35. QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online

39. we know how
=
QR Codes

40. the challenge
=
what to do

41. Mobile concepts
• QR Codes get you in the right “mood”
• Context relevant & real-time

42. Do!

43. • Part 1: 3 separate groups (20 minutes)
• Part 2: everybody (20 minutes)

44. Create a Case
• Goal: 3 months / 3 cases
• Context - Medium - Target
• Define bottlenecks & solutions

45. Respond

46. Tipping point... ?
• The bottlenecks
• The solutions

47. Final words

49. Thank You!
Raimo van der Klein Marc Fonteijn
raimo@mobminds.com marc@31v.nl
www.mobminds.com www.31v.nl