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Open workshop QR Codes

  1. Open workshop QR Codes 29 november 2007
  2. • Raimo van der Klein - MobMinds • Marc Fonteijn - 31Volts
  3. • Hear • See • Do • Respond
  4. Hear
  5. Goal: tipping the point! (Identify bottlenecks & define solutions)
  6. Some facts • QR Codes = Quick Response Codes • Denso wave, toyota, patent, japan, 1994 • ISO/IEC 18004, June 2000 • 4296 characters quot;QR code is trademarked by Denso Wave, inc.quot;
  7. Applications • physical hyperlinking • identification (ticketing) • data transfer (text, images, music) • art • ...
  8. Other 2d codes • datamatrix • shotcode • upcode • beetagg • colorcode • many, many more ...
  9. Why QR Codes • Open standard • Plain URL • No “magic” in reader • Proven technology
  10. Proprietary codes • Proprietary = Closed • Pay per use / code • Every technology has it’s own reader • Every code looks different • Buying hyperlinks !?
  11. Available readers • Nokia • Kaywa • Quickmark • ZXing • I-nigma / Glass / UpCode / Semacode / ...
  12. The downsides? • Graphic (artists) • ...
  13. Where’s the money 1. Traffic 2. Traffic 3. Traffic Selling codes ≠ a (sustainable) business-model!
  14. Recent developments
  15. Nokia mobile codes
  16. ZXing
  17. Google Print Ads
  18. Windows Live Barcode Beta
  19. Mobile codes consortium - MC2 • Our goal is to create a consortium for a new mobile marketing ecosystem based around camera phones and 2D barcodes. • Deutsche Telekom / KPN / Nokia / Telefónica / ... • http://www.mobilecodes.org/
  20. See
  21. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  22. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  23. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  24. QR Code ecosystem Context Medium Target school magazine event billboard public transport menu service cinema t-shirt information restaurant packaging entertainment highway TV ... elevator website ... ... offline online
  25. we know how = QR Codes
  26. the challenge = what to do
  27. Mobile concepts • QR Codes get you in the right “mood” • Context relevant & real-time
  28. Do!
  29. • Part 1: 3 separate groups (20 minutes) • Part 2: everybody (20 minutes)
  30. Create a Case • Goal: 3 months / 3 cases • Context - Medium - Target • Define bottlenecks & solutions
  31. Respond
  32. Tipping point... ? • The bottlenecks • The solutions
  33. Final words
  34. Thank You! Raimo van der Klein Marc Fonteijn raimo@mobminds.com marc@31v.nl www.mobminds.com www.31v.nl
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