Marcel Spencer
70 Followers 87 Followings
Personal Information
Organization / Workplace
Greater Jakarta Area, Indonesia Indonesia
Occupation
Customer Experience at PT Bank Central Asia Tbk
Industry
Finance / Banking / Insurance
About
7-years experience in Banking; 3-years in internal audit and 4 years in Retail Banking Business focusing in Customer Experience Management Specialization in managing individual customer experience : strategy, design, implement, and control. My Passion is everything design, conceptual thinking, people and project management. Other interest is technology, art and photography
Contact Details
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Big Brand Strategies for Mobile App Marketing

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Indonesia: Into The Hearts and Minds of Generation Asia 2013

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The Millennial Generation Rules

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Disruption in Digital Banking

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Mobile banking 2015 - Etude KPMG

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2016 Banking Trends

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Youth Indonesia Digital landscape 2014 - 2015

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Customer Value Management basics

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Customer Value Management Principles

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Chapter 5: Creating Customer Value, Satisfaction, and Loyalty

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Successful Implementation Of Customer Lifecycle Management And Crosssell

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Using Business Architecture to enable customer experience and digital strategy

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CRM Evolution Conference: How to Create a Customer Experience Map

Catalyst • 9 years ago

RFM Segmentation

Kamil Bartocha • 9 years ago