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Social strategy some like it social

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Social strategy some like it social

  1. 1. Social Media Strategy 23 september 2010 John Meulemans vrijdag 24 september 2010
  2. 2. John Meulemans 12 years online marketing, 8 years entrepreneur RTL, ATAG, Seat, Ubisoft, SAP Social media strategy vrijdag 24 september 2010
  3. 3. #voicetec @j0hn vrijdag 24 september 2010
  4. 4. AGENDA vrijdag 24 september 2010
  5. 5. AGENDA SOCIAL MEDIA vrijdag 24 september 2010
  6. 6. AGENDA 6 REASONS WHY YOU SHOULD CARE vrijdag 24 september 2010
  7. 7. AGENDA SOCIAL MEDIA LANDSCAPE QUIZ vrijdag 24 september 2010
  8. 8. AGENDA STRATEGY FOR THE SOCIAL WEB vrijdag 24 september 2010
  9. 9. AGENDA SOME STARTING POINTS vrijdag 24 september 2010
  10. 10. AGENDA 4 THINGS YOU CAN START WITH TODAY vrijdag 24 september 2010
  11. 11. AGENDA QUESTIONS Kudo’s to @armano, @mzkagan & @owyang vrijdag 24 september 2010
  12. 12. SOCIAL MEDIA vrijdag 24 september 2010
  13. 13. SOCIAL MEDIA vrijdag 24 september 2010
  14. 14. SOCIAL MEDIA not media 'Websites' where people 'connect' and exchange 'information' in order to get what they want from each other. vrijdag 24 september 2010
  15. 15. SOCIAL MEDIA Isn’t that the entire internet? AKA: the social web vrijdag 24 september 2010
  16. 16. SOCIAL MEDIA When did that happen? A small test in observation vrijdag 24 september 2010
  17. 17. 6 REASONS vrijdag 24 september 2010
  18. 18. WHY CARE YES NO 81% 19% Reason 1 USERS OF SOCIAL TECHNOLOGY IN NL Forrester Consumer Technographics Data 2009 vrijdag 24 september 2010
  19. 19. WHY CARE TIME SPENT ONLINE 30% 25% 20% 15% 10% 5% 0% SOCNETS GAMES E-MAIL Reason 2 BECAUSE SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY Forrester Consumer Technographics Data 2010 vrijdag 24 september 2010
  20. 20. WHY CARE Reason 3 BECAUSE PEOPLE DON’T TRUST COMPANIES vrijdag 24 september 2010
  21. 21. WHY CARE Reason 4 vrijdag 24 september 2010
  22. 22. WHY CARE Reason 5 vrijdag 24 september 2010
  23. 23. WHY CARE Reason 6 BECAUSE YOU’RE ALREADY LATE Dutch research by Linkedin 2010 vrijdag 24 september 2010
  24. 24. SOCIAL MEDIA IS A FORCE TO BE RECKONED WITH vrijdag 24 september 2010
  25. 25. WHY CARE FACT: PLAYTIME IS OVER* vrijdag 24 september 2010
  26. 26. vrijdag 24 september 2010
  27. 27. LANDSCAPE TIME FOR A LITTLE QUIZ vrijdag 24 september 2010
  28. 28. THE SOCIAL LANDSCAPE MEDIA LANDSCAPE QUIZ vrijdag 24 september 2010
  29. 29. Question 1: Which one is true? LANDSCAPE a) 60% is over 35 years b) 50% logs in every day c) average 20 minutes per visit d) 70% of users is outside the US vrijdag 24 september 2010
  30. 30. Question 2: Every ..... 24 hours of video is uploaded? LANDSCAPE a) every day b) every hour c) every minute BTW: 100 million video’s are being watched every day vrijdag 24 september 2010
  31. 31. Question 3: How many pics are on Flickr? LANDSCAPE a) 2 miljard b) 4 miljard c) 15 miljard vrijdag 24 september 2010
  32. 32. Question 4: What do Lostpedia, Wookiepedia and Trivialibrary LANDSCAPE have in common? a) they’re made by brands b) they’re episodes of Lost c) they’re wiki’s BTW: There are more than 13 million articles on Wikipedia vrijdag 24 september 2010
  33. 33. My favourite wiki LANDSCAPE vrijdag 24 september 2010
  34. 34. Question 5: What’s the average number of tweets per day? LANDSCAPE a) 5.000.000 b) 10.000.000 c) 45.000.000 d) 65.000.000 BTW: Average TPS: 750, with current record 3.085 (Lakers-Celtics) vrijdag 24 september 2010
  35. 35. LANDSCAPE Question 6: Which one is about Last.fm? a) recommendations b) events c) scrobbling d) all of the above BTW: Last.fm now has 25 million users and covers 7 million tracks vrijdag 24 september 2010
  36. 36. LANDSCAPE Question 7: Number of HULU streams in april 2010? a) 63.000.000 b) 373.000.000 c) 958.000.000 BTW: Google video streams in April 2010: 13.087.462.000 vrijdag 24 september 2010
  37. 37. Question 8: Which Foursquare stats are true? LANDSCAPE a) 99% have checked in at least once b) 79% have checked into 25 different venues c) 77% have checked in 30 or more times in a month d) All of the above BTW: 3 million users August 2010, grows with 180.000 users every 10 days vrijdag 24 september 2010
  38. 38. Question 9: What are the similarities in all examples? LANDSCAPE It’s about sharing People 'connect' and exchange 'information' It’s a new culture of sharing: 1: More and more people go online worldwide 2: Widespread use of social networking sites 3: Rise of sharing in general vrijdag 24 september 2010
  39. 39. Strategy STRATEGY FOR THE SOCIAL WEB vrijdag 24 september 2010
  40. 40. Strategy FIRST: vrijdag 24 september 2010
  41. 41. Strategy SECOND: IT CONCERNS THE WHOLE COMPANY vrijdag 24 september 2010
  42. 42. Strategy Social media touches all of these R&D IT HR PR SALES MARKETING CUSTOMER SERVICE vrijdag 24 september 2010
  43. 43. Strategy FINALLY: ENGAGE IN THREE STEPS vrijdag 24 september 2010
  44. 44. Strategy STEP ONE MONITOR YOUR BRAND vrijdag 24 september 2010
  45. 45. Strategy STEP TWO SET YOUR OBJECTIVES vrijdag 24 september 2010
  46. 46. Strategy STEP THREE FOSTER DIALOGUE vrijdag 24 september 2010
  47. 47. Strategy So who likes pizza vrijdag 24 september 2010
  48. 48. Strategy STEP ONE MONITOR YOUR BRAND vrijdag 24 september 2010
  49. 49. Strategy WHERE ARE YOUR CUSTOMERS vrijdag 24 september 2010
  50. 50. Strategy WHAT ARE THEY SAYING vrijdag 24 september 2010
  51. 51. Strategy WHAT’S THE SENTIMENT AND IS IT SHIFTING vrijdag 24 september 2010
  52. 52. Strategy WHAT ARE BENCHMARKS vrijdag 24 september 2010
  53. 53. Strategy IDENTIFY HOTSPOTS & INFLUENCERS vrijdag 24 september 2010
  54. 54. Strategy FREEBIE: GOOGLE ALERTS, SOCIALMEDIACHECK.NL vrijdag 24 september 2010
  55. 55. Strategy PROFESSIONAL: ATTENTIO, RADIAN6 @VOICETEC vrijdag 24 september 2010
  56. 56. Strategy STEP TWO SET YOUR OBJECTIVES vrijdag 24 september 2010
  57. 57. Strategy RESEARCH vrijdag 24 september 2010
  58. 58. Strategy MARKETING & SALES vrijdag 24 september 2010
  59. 59. Strategy SUPPORT vrijdag 24 september 2010
  60. 60. Strategy INNOVATION vrijdag 24 september 2010
  61. 61. Strategy Case: Alli Research vrijdag 24 september 2010
  62. 62. Strategy Case: Wallmart Marketing & Sales > Ambassador Program vrijdag 24 september 2010
  63. 63. Strategy Case: Dell Marketing & Sales vrijdag 24 september 2010
  64. 64. Strategy Case: Starbucks Marketing & Sales > Loyalty Programs vrijdag 24 september 2010
  65. 65. Strategy Case: Starbucks Marketing & Sales > Loyalty Programs vrijdag 24 september 2010
  66. 66. Strategy Case: Blendtec Omzet x 500% Marketing & Sales vrijdag 24 september 2010
  67. 67. Strategy Case: Zappos Support vrijdag 24 september 2010
  68. 68. Strategy Case: Fiat mio Innovation > crowdsourcing & co-creation vrijdag 24 september 2010
  69. 69. Strategy STEP THREE FOSTER DIALOGUE vrijdag 24 september 2010
  70. 70. Strategy DEFINE YOUR RELEVANCE vrijdag 24 september 2010
  71. 71. Strategy CREATE VALUE vrijdag 24 september 2010
  72. 72. Strategy ENGAGE & INVOLVE vrijdag 24 september 2010
  73. 73. Strategy BE REMARKABLE vrijdag 24 september 2010
  74. 74. Strategy THINK CONVERSATIONS NOT CAMPAIGNS vrijdag 24 september 2010
  75. 75. Starting points SOME STARTING POINTS vrijdag 24 september 2010
  76. 76. Starting points Let go the idea of control Admit: you never had it anyway vrijdag 24 september 2010
  77. 77. Starting points Social media policy When, who, where, how to engage, authority Check out: http://policytool.net vrijdag 24 september 2010
  78. 78. Starting points Dedicated personnel low cost, high engagement vrijdag 24 september 2010
  79. 79. Starting points Organizational model Current model > desired model : Cultural change! Check out for more info: http://bit.ly/awPFz1 vrijdag 24 september 2010
  80. 80. Starting points Pollinate the web But keep platforms manageable vrijdag 24 september 2010
  81. 81. Starting points Keep monitoring Share feedback on buzz, sentiment, hotspots vrijdag 24 september 2010
  82. 82. Starting points Internal communication And motivation > share succes > involve MT vrijdag 24 september 2010
  83. 83. Starting points Evaluate every six months Follow success vrijdag 24 september 2010
  84. 84. Starting points Avoid shiny object syndrome If possible: integrate with current software vrijdag 24 september 2010
  85. 85. Starting points Think about measuring ROI Sales, leads, likes, followers, engagement, loyalty, trust, cost reduction, satisfaction, NPS, exposure vrijdag 24 september 2010
  86. 86. Starting points 4 THINGS YOU CAN START WITH TODAY vrijdag 24 september 2010
  87. 87. Start today Start monitoring with the ‘free stuff’ like Google Alerts, Tracebuzz vrijdag 24 september 2010
  88. 88. Start today Start a taskforce With representatives from every department vrijdag 24 september 2010
  89. 89. Start today Start thinking about objectives And how to be relevant vrijdag 24 september 2010
  90. 90. Start today Start claiming your domains namechk.com vrijdag 24 september 2010
  91. 91. ANY QUESTIONS vrijdag 24 september 2010
  92. 92. BUSINESS CARD = PRESENTATION vrijdag 24 september 2010
  93. 93. THANK YOU twitter: j0hn somelikeitsocial.com http://nl.linkedin.com/in/johnmeulemans vrijdag 24 september 2010

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