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Understanding Craftsmanship SwanseaCon2015

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Marcello reflects over the craftsmanship manifesto and its elements to uncover some interesting insights regarding the application of the underlying principles in real life projects and in the context of organisations and communities struggling to live up to the expectations it creates.

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Understanding Craftsmanship SwanseaCon2015

  1. 1. Understanding Craftsmanship Marcello Duarte @_md
  2. 2. I work here I contribute here I tweet here @_md
  3. 3. Mastery Art Hand made
  4. 4. 2001 2008 2009 2010 2011
  5. 5. 2001 2008 2009 2010 2011 Craftsmanship over crap
  6. 6. 2001 2008 2009 2010 2011 Craftsmanship over execution
  7. 7. 2008 2009 2010 2011 2012
  8. 8. well-crafted | steadfastness | community | productive
  9. 9. biscuits
  10. 10. meaning }
  11. 11. meaning value }
  12. 12. craftsmanship as meaningful work
  13. 13. “We can forgive a man for making a useful thing as long as he does not admire it. The only excuse for making a useless thing is that one admires it intensely. All art is quite useless.”
 — Oscar Wilde
  14. 14. meaning passion value }
  15. 15. “A man writes to throw off the poison which he has accumulated because of his false way of life.”
 — Henry Miller
  16. 16. “if you cannot work with love it is better that you sit at the gate of the temple and take alms”
 — Kahlil Gibran
  17. 17. code aesthetics
  18. 18. craftsmanship gives meaning
 beyond value
  19. 19. 2001 2008 2009 2010 2011 2008
  20. 20. trade vs craft
  21. 21. “the only way to go fast, is to go well” — Uncle Bob
  22. 22. craftsmen vs labourers
  23. 23. authenticity vs coercion
  24. 24. TDD is for long
 term relationships
  25. 25. make it work then make it right
  26. 26. make it work then make it right
  27. 27. make it work so you can make it right
  28. 28. 2001 2008 2009 2010 2011 2008
  29. 29. Remember to put your own mask before helping others with theirs
  30. 30. elitism
  31. 31. company
  32. 32. mastering a skill is a cognitive journey
  33. 33. intuition confidence familiarity
  34. 34. know where you are respect where other are
  35. 35. 1970 1986 1991 1992 1995 “The[…] ’relay race’ approach […] conflict with the goals of speed and flexibility… [Takeuchi & Nonaka]
  36. 36. 1970 1986 1991 1992 1995 …the "rugby" approach […] serve better today's competitive requirements.” [Takeuchi & Nonaka]
  37. 37. customer→provider
  38. 38. customer→provider
  39. 39. partners
  40. 40. WHY WHO HOW WHAT HOW WHAT WHAT WHO HOW WHAT impact map [Adzic11] goals
  41. 41. customer developer
  42. 42. customer developersales
  43. 43. engagement and delivery must be in sync
  44. 44. the organisation has changed when the vocabulary changed #organisationalChange
  45. 45. delivering value is a deliberate decision
  46. 46. gives meaning beyond value craftsmanship
  47. 47. gives meaning beyond value for long term relationships craftsmanship
  48. 48. gives meaning beyond value for long term relationships craftsmanship serving and learning community
  49. 49. gives meaning beyond value for long term relationships craftsmanship serving and learning community a deliberate decision
  50. 50. “Whatever you do, to the best you can”
  51. 51. I work here I contribute here I tweet here @_md
  52. 52. https://upload.wikimedia.org/wikipedia/commons/7/75/US_Navy_050629- N-9693M-004_Adam_Bueltel,_from_Omaha,_Neb.,_receives_his_first_military_haircut_ during_Induction_day_at_the_United_States_Naval_Academy_in_Annapolis,_Md.jpg https://www.youtube.com/watch?v=ybb-HhSrtxA
 RAAF_Aircraftswoman_providing_a_safety_brief_onboard_a_KC-30.jpghttp: //theredlist.com/media/database/muses/couples/art_culture/ anais_nin_henry_miller/008-anais-nin-henry-miller-theredlist.jpghttp:// pl.wikipedia.org/wiki/Hirotaka_Takeuchi#mediaviewer/ File:Hirotaka_Takeuchi_- _World_Economic_Forum_Annual_Meeting_Davos_2009.jpg credits
  53. 53. thank you

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