Social Commerce Italy 2010
  A strategic overview

        By Marcello del Bono
            Milan, Italy
e-commerce in Italia




Sources: Politecnico di Milano, Eurostat
Social Commerce
                        What is it? It is the
                              social
                       ...
Ante litteram social         :
                         Amazon.com
recommendation engine
    CC by Marcello del Bono
Buying clubs are typical examples of
          social commerce




                CC by Marcello del Bono
Main
Market
segments:
-Buying clubsvati, etc
-Social coupons
providers
-Traditional e-tailers
-Facebook shops             ...
Market sizing

                           quick
Not enough data at the moment. A

and dirty estimate for Italy
2010 can be...
Strategic Positioning – Italy
                           High Social Focus                 ●Wishpot
                      ...
Vente-privee from France




10 Meuro in Italy


                      CC by Marcello del Bono
Opportunities and threats (1/3)
                   - Buyers -
         Opportunities    Threats                   What to ...
Opportunities and threats (2/3)
               - Social e-tailers -
          Opportunities   Threats                  Wha...
Opportunities and threats (3/3)
                 - merchants -
           Opportunities          Threats               Wha...
How does the future look like?
                                          Eventually – 5 years from

                      ...
Marcello del Bono
                            Mar
      Marcello del Bono makes the first projects online as a web project...
These work is released under the


Creative Commons
attribution 2.5                                     license.

You can ...
Images from:

http://www.flickr.com/photos/59309871@N00/320718588
http://www.flickr.com/photos/12836528@N00/3752982654
htt...
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Social commerce meetup milano jul2010

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Strategic view of the italian social commerce market. Updated jul 2010

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Social commerce meetup milano jul2010

  1. 1. Social Commerce Italy 2010 A strategic overview By Marcello del Bono Milan, Italy
  2. 2. e-commerce in Italia Sources: Politecnico di Milano, Eurostat
  3. 3. Social Commerce What is it? It is the social use of media in the Image Courtesy e- context of commerce A list of alternative definitions here:socialcommercetoday CC by Marcello del Bono
  4. 4. Ante litteram social : Amazon.com recommendation engine CC by Marcello del Bono
  5. 5. Buying clubs are typical examples of social commerce CC by Marcello del Bono
  6. 6. Main Market segments: -Buying clubsvati, etc -Social coupons providers -Traditional e-tailers -Facebook shops Image Courtesy CC by Marcello del Bono
  7. 7. Market sizing quick Not enough data at the moment. A and dirty estimate for Italy 2010 can be valued this year around 5% of total ecommerce italian market*. *Total ecommerce Italy (2009) = 5,8 Bln Euro | Social Commerce Italy, quick and dirty estimate : = 250 Mln Euro CC by Marcello del Bono
  8. 8. Strategic Positioning – Italy High Social Focus ●Wishpot ●Digital Buying ●Virtual Coupon: Tuangon, Citydeal, Clubs: Privalia, Glamoo, Poinx, Saldi Privati, Groupalia BuyVip Volagratis ● ●Ferrari (FB), Guess (FB) ●Amazon Services Products eBay ● ●Self Serve online adv platforms IBS ● Expedia ● Low Social Focus CC by Marcello del Bono
  9. 9. Vente-privee from France 10 Meuro in Italy CC by Marcello del Bono
  10. 10. Opportunities and threats (1/3) - Buyers - Opportunities Threats What to do Buyers Access greatly Quality of Check out the social media discounted service/products presence of the e-tailer, read items provided/delivere negative and positive feedbacks, d lower than verify reactions to negative desired comments, avoid e-tailers that do not answer to negative feedbacks quicly and giving the maximum customer satisfaction. Start with small amounts buy CC by Marcello del Bono
  11. 11. Opportunities and threats (2/3) - Social e-tailers - Opportunities Threats What to do Social Access a fast Increasing Invest on display and social e- gowing e- competition, communication , quality of service tailers commerce harder to users, relationships with segment differentiation merchants, partnering with price from competitors, comparison webistes quality of italian postal service CC by Marcello del Bono
  12. 12. Opportunities and threats (3/3) - merchants - Opportunities Threats What to do Merchan Get new clients, Strict Start with test campaigns, choose ts increase visibility, agreement the right segment/audience/etailer, piggyback on the conditions, carefully read and understand the social e-tailer brand dilution, agreement conditions network/audienc wrong e, sell-off old audience inventory. Italian tapped audience and e- shopper number expected to grow CC by Marcello del Bono
  13. 13. How does the future look like? Eventually – 5 years from every e- now- commerce platform will be based/include focus on a strong social media features Image courtesy CC by Marcello del Bono
  14. 14. Marcello del Bono Mar Marcello del Bono makes the first projects online as a web project manager in year 1996, after a two years long experience in the digital television business (Tele+). In year 2000 he is in Matrix (Virgilio) and then at Cap Gemini Ernst & Young in the WEB/CRM group. He has been later Digital Business Manager responsible of the online advertising revenues in Italy for The New York Times, Le Figaro, Rolling Stone Italia, la Cucina Italiana and many other prestigious websites. He has an MBA-Master of Business Administration awarded by the SDA Bocconi’s School of Management in Milan and a Political Science-Economics Degree from the University of Milan. Contact him for job proposals, critics or just to say hallo via his blog http://blog.delbono.eu/ or via email at marcello dot delbono at gmail dot com CC by Marcello del Bono
  15. 15. These work is released under the Creative Commons attribution 2.5 license. You can -images excluded and where not otherwise specified- freely copy, distribute, display, and perform the content included in these presentation only if you give credit to the author explicitly including his name and his blog web address CC by Marcello del Bono
  16. 16. Images from: http://www.flickr.com/photos/59309871@N00/320718588 http://www.flickr.com/photos/12836528@N00/3752982654 http://www.flickr.com/photos/11938270@N02/3312616833

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