Impact investing is a type of investment where returns are measured not simply in terms of profit, but also by their positive impact on the environment, society or both. The intention of impact investing is the generation of quantifiable, positive impact on the world alongside financial gain. Find more information here: https://marcelkooter.com/the-business-sustainability-crisis-is-rewarding-good-behaviour-enough

1. Business
INVESTMENT TRENDS:
Marcel Kooter
THE RISE OF IMPACT
INVESTING

2. Impact investing is a type of invest-
ment where returns are measured not
simply in terms of profit, but also by
their positive impact on the environ-
THE RISE OF IMPACT INVESTING
ment, society or both. The intention
of impact investing is the generation
of quantifiable, positive impact on the
world alongside financial gain.

3. Areas of Investment
Impact investing happens in developed mar-
kets as well as emerging markets and returns
are targeted at rates ranging from market rate
to below market rate, depending on the par-
ticular strategic goals of the investor. Impact
investors still expect to see a financial return
on their investment equal to or greater than
their initial capital, but also look also for mea-
surable improvements to be made in a variety
of areas.
Addressing Global Challenges
The key idea behind impact investing is to
address global challenges at the same time as
pursuing profit, by choosing investments that
have a measurable and positive effect on so-
ciety or for the environment. Sectors such as
affordable housing, education, renewable en-
ergy, sustainable agriculture, healthcare and
conservation all attract impact investors.

4. Visit the blog of Marcel
Kooter to discover
how the sustainability
crisis in business is
being addressed by
introducing a platform
for measuring positive
practices towards
society and the
environment.
Marcel Kooter