CUSTOMER RELATIONSHIP
MANAGEMENT FOR BUSINESS
INTRODUCING
Business
Marcel Kooter

INTRODUCING CUSTOMER RELATIONSHIP
Management for Business
Customer relationship management, or CRM, refers to the ways
in which a company interacts with both current and potential
customers. Companies use data analysis to identify customer
preferences, shopping habits and other information to be able to
better manage those interactions to generate positive outcomes.
Driving Sales
The goal of a CRM strategy is to drive
sales. This happens through creating a
positive experience for the customer,
which helps bring in repeat business.
It also utilises data collected to learn
how to best cater for the needs of the
customer and identify sales trends for
targeted marketing.

Communication Channels
In the modern world there are numerous com-
munication channels that businesses can use
to get to know their customers. These include
face-to-face meetings, social media, email,
telephone, live chat, websites and marketing
materials. These channels can each be used
in different ways to generate a wealth of in-
formation regarding the key customer demo-
graphic that can then be analysed to provide
insights into what the customer wants.
There are many
benefits for a business
in implementing a
quality CRM strategy
and utilising CRM
software for data
collection and analysis.

You can read more
about this by visiting
the blog of Marcel
Kooter.
Marcel Kooter