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Lean Stack Lean Startup, Lean Analytics, Customer Development Marcelio Leal
 @marcelioleal 2015 Maio TDC Florianópolis
Startups Buscapé - exame.com
Real Startups Foursquare
“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” Er...
9/10 products fail
Eliminate uncertainty Work smarter, not harder MVP Learning Lean Startup
Facebook won on strategy not vision Focus Discipline Right team Right time
Idea Successful Product
Lean Stack http://leanstack.com • Capture your core business model assumptions • Define your significant success milestones ...
Big picture How to describe your business idea ?
Lean Canvas
Advantages • Fast • Concise • Portable • Startups • MVP • Initial Strategy • Metrics
Business Model Validation Strategy
When you don’t know where you want arrive, any way is enough
One Metric That Matters
~ MVP (Aug 2015) -> $100 (@almeidamarcell )
Start-ups don’t starve, they drown. Objectives / Experiments
Experiment • Background • Falsifiable Hypothesis • Details • Results • Validated Learning
In God we trust all others bring data W. Eduards Deming
Pirate Metrics
“Life's Too Short to Build Something Nobody Wants.” Ash Maurya
References http://ashmaurya.com/why-lean-canvas/ http://theleanstartup.com/ http://leanstack.com http://www.businessmodelg...
Marcelio Leal about.me/marcelioleal @marcelioleal me@marcelioleal.com “Life's Too Short to Build Something Nobody Wants.” ...
Lean Stack
Lean Stack
Lean Stack
Lean Stack
Lean Stack
Lean Stack
Lean Stack
Lean Stack
Lean Stack
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Lean Stack

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According @ashmaurya, Lean Stack is a collection of tools, content, and coaching to raise your odds of success.
Lean Stack is based on some approaches such as Lean Startup, Kanban, Customer Development, etc.
It was presented at TDC Florianópolis - www.thedevelopersconference.com.br - Startups.

Published in: Small Business & Entrepreneurship
License: CC Attribution License
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Lean Stack

  1. 1. Lean Stack Lean Startup, Lean Analytics, Customer Development Marcelio Leal
 @marcelioleal 2015 Maio TDC Florianópolis
  2. 2. Startups Buscapé - exame.com
  3. 3. Real Startups Foursquare
  4. 4. “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” Eric Ries
  5. 5. 9/10 products fail
  6. 6. Eliminate uncertainty Work smarter, not harder MVP Learning Lean Startup
  7. 7. Facebook won on strategy not vision Focus Discipline Right team Right time
  8. 8. Idea Successful Product
  9. 9. Lean Stack http://leanstack.com • Capture your core business model assumptions • Define your significant success milestones • Identify your next key objective and key leaps of faith • Design a strategy for achieving your objective • Implementing and refining that strategy through experiments.
  10. 10. Big picture How to describe your business idea ?
  11. 11. Lean Canvas
  12. 12. Advantages • Fast • Concise • Portable • Startups • MVP • Initial Strategy • Metrics
  13. 13. Business Model Validation Strategy
  14. 14. When you don’t know where you want arrive, any way is enough
  15. 15. One Metric That Matters
  16. 16. ~ MVP (Aug 2015) -> $100 (@almeidamarcell )
  17. 17. Start-ups don’t starve, they drown. Objectives / Experiments
  18. 18. Experiment • Background • Falsifiable Hypothesis • Details • Results • Validated Learning
  19. 19. In God we trust all others bring data W. Eduards Deming
  20. 20. Pirate Metrics
  21. 21. “Life's Too Short to Build Something Nobody Wants.” Ash Maurya
  22. 22. References http://ashmaurya.com/why-lean-canvas/ http://theleanstartup.com/ http://leanstack.com http://www.businessmodelgeneration.com https://www.youtube.com/watch?v=sioZd3AxmnE https://vermeiretim.files.wordpress.com/2012/02/tactics- board.jpg http://startitup.co/guides/374/aarrr-startup-metrics https://blog.kissmetrics.com/single-startup-metric/
  23. 23. Marcelio Leal about.me/marcelioleal @marcelioleal me@marcelioleal.com “Life's Too Short to Build Something Nobody Wants.” Ash Maurya Lean Startup, Lean Analytics, Customer Development Lean Stack - leanstack.com

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