www.leerbeleving.nl

learning design
in e-learning

january 15th 2014
www.leerbeleving.nl
Fresh look?!

www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl

Villemard (1910) Utopie, en l’an 2000: à l’école
www.leerbeleving.nl
www.leerbeleving.nl
e-Learning?

www.leerbeleving.nl

Learning Design
Didactical formats
Agile approach
Video within e-Learning
www.leerbeleving.nl

www.slideshare.net/marceldeleeuwe
www.leerbeleving.nl
www.leerbeleving.nl

Who is Who
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
e-Learning?

www.leerbeleving.nl

Learning Design
Didactical formats
Agile approach
Video within e-Learning
?
www.leerbeleving.nl

What is

e-Learning
www.leerbeleving.nl
?

According to

www.leerbeleving.nl

you
www.leerbeleving.nl
Individual

www.leerbeleving.nl
www.leerbeleving.nl

Group
www.leerbeleving.nl

Same room
www.leerbeleving.nl

Distance
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
individual
F2F

synchronous
free

group
www.leerbeleving.nl
distance

asynchronous

guided

formal

informal

active

pass...
e-Learning?

www.leerbeleving.nl

Learning Design
Didactical formats
Agile approach
Video within e-Learning
www.leerbeleving.nl

Your examples
• Why a great example?
• Make notes
www.leerbeleving.nl

What makes great e-Learning great?

http://padlet.com/wall/shell2014
www.leerbeleving.nl
www.leerbeleving.nl
?
www.leerbeleving.nl

Learning

experience
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl

E-VOLUTIE

Pine & Gilmore
www.leerbeleving.nl
www.leerbeleving.nl

hunting
www.leerbeleving.nl
www.leerbeleving.nl

agriculture
www.leerbeleving.nl
www.leerbeleving.nl

factory
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl

service
www.leerbeleving.nl
www.leerbeleving.nl

experience
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl

Learning
≠
content
www.leerbeleving.nl

Learning
≠
system
www.leerbeleving.nl

Learning = process
www.leerbeleving.nl

E-reading?
www.leerbeleving.nl
“

www.leerbeleving.nl

Content covered is
NOT
content Learned

”

Dr. Ruth Clark
www.leerbeleving.nl

How many hours will
1 hour of study time
take to develop?
www.leerbeleving.nl

….or
5 minutes?
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl

“Your name”

Learning
Experience
Designer
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl

What is the name of an employee
of disney?

cast member
www.leerbeleving.nl

Share your resource!
e-Learning?

www.leerbeleving.nl

Learning Design
Didactical formats
Agile approach
Video within e-Learning
www.leerbeleving.nl

12 February 2009
www.leerbeleving.nl
“

www.leerbeleving.nl

Content covered is
NOT
content Learned

”

Dr. Ruth Clark
www.leerbeleving.nl
?
www.leerbeleving.nl

How to choose the didactical

format
Learning objective?

www.leerbeleving.nl
www.leerbeleving.nl

11 mei 2009, New York Times
www.leerbeleving.nl

Evidence-based training methods, Ruth Colvin Clark
www.leerbeleving.nl

Evidence-based training methods, Ruth Colvin Clark
Assignment

www.leerbeleving.nl

• Work together
• Describe 2 or 3 digital formats
– Name
– What is it?
– How to apply (ex...
www.leerbeleving.nl
www.leerbeleving.nl
1. SIMPLE
• Keep your message simple
(limit your SME!)
• Use concepts people know
(metaphores)

www.leerbeleving.nl
www.leerbeleving.nl

• J FKFB INAT OUP SSH ELLN AS AIK EA

• JFK FBI NATO UPS SHELL NASA IKEA
www.leerbeleving.nl

2. UNEXPECTED
• Offer a surprise
• Make people curious
(knowledge gap)
www.leerbeleving.nl

3. CONCRETE
• Avoid vague and abstract stuff
• Show it!
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl

4. CREDIBLE
• Be sure people belief you:
– Authority(Dr. Prof. x)
– Anti-authority (real people)
– De...
www.leerbeleving.nl
www.leerbeleving.nl

5. EMOTIONAL
• Address emotion
• Make it personal
• Address professional identity
www.leerbeleving.nl

Formal regulations?
www.leerbeleving.nl
www.leerbeleving.nl

6. STORIES
• Offer context
• Stories to activate people
• Stories to inspire
and motivate people
Assignment

www.leerbeleving.nl

• Work together
• Use Made to Stick principles in a design
www.leerbeleving.nl
e-Learning?

www.leerbeleving.nl

Learning Design
Didactical formats
Agile approach
Video within e-Learning
www.leerbeleving.nl

ISD?
www.leerbeleving.nl

How is your process now?
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
Assignment

www.leerbeleving.nl

• How can we apply this to our every day
process?
• One page PowerPoint
e-Learning?

www.leerbeleving.nl

Learning Design
Didactical formats
Agile approach
Video within e-Learning
www.leerbeleving.nl

Your video example?
Why video?

www.leerbeleving.nl

• Medium has authority, people belief what they see
• 70% communication non-verbal, video...
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
Assignment
• How can we use video?
• Didactical variations/examples

• Go to padlet > mindmap

www.leerbeleving.nl
www.leerbeleving.nl

Eadweard Muybridge

1878
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl

“Exiting the factory”
1895
Lumiere brothers
www.leerbeleving.nl
“

www.leerbeleving.nl

Average movie use 1200 cuts,
action movies 2000 cuts

”
“

www.leerbeleving.nl

80% of our experience
is defined by form like
music, type of shots,
etc.
www.leerbeleving.nl

Phase 1
Idea

Phase 2
Script

Phase 3
Film

Phase 4
Editing

Phase 5
Share
www.leerbeleving.nl

Shooting basics
www.leerbeleving.nl

Rule of thirds
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl

Direction of our
view and viewing
space
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl

Movement
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
www.leerbeleving.nl
Assignment
• Create a short movie
• Think about:
– Rule of thirds
– Different shot sizes

www.leerbeleving.nl
e-Learning?

www.leerbeleving.nl

Learning Design
Didactical formats
Agile approach
Video within e-Learning
www.leerbeleving.nl
www.leerbeleving.nl

Thank you!

Marcel de Leeuwe | www.leerbeleving.nl | marcel@leerbeleving.nl
Shell training on Learning Design on January, 15th 2014
Shell training on Learning Design on January, 15th 2014
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Shell training on Learning Design on January, 15th 2014

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One day workshop about Learning Design, Agile development and the use of video within e-Learning.

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Shell training on Learning Design on January, 15th 2014

  1. 1. www.leerbeleving.nl learning design in e-learning january 15th 2014
  2. 2. www.leerbeleving.nl
  3. 3. Fresh look?! www.leerbeleving.nl
  4. 4. www.leerbeleving.nl
  5. 5. www.leerbeleving.nl Villemard (1910) Utopie, en l’an 2000: à l’école
  6. 6. www.leerbeleving.nl
  7. 7. www.leerbeleving.nl
  8. 8. e-Learning? www.leerbeleving.nl Learning Design Didactical formats Agile approach Video within e-Learning
  9. 9. www.leerbeleving.nl www.slideshare.net/marceldeleeuwe
  10. 10. www.leerbeleving.nl
  11. 11. www.leerbeleving.nl Who is Who
  12. 12. www.leerbeleving.nl
  13. 13. www.leerbeleving.nl
  14. 14. www.leerbeleving.nl
  15. 15. www.leerbeleving.nl
  16. 16. www.leerbeleving.nl
  17. 17. e-Learning? www.leerbeleving.nl Learning Design Didactical formats Agile approach Video within e-Learning
  18. 18. ? www.leerbeleving.nl What is e-Learning
  19. 19. www.leerbeleving.nl
  20. 20. ? According to www.leerbeleving.nl you
  21. 21. www.leerbeleving.nl
  22. 22. Individual www.leerbeleving.nl
  23. 23. www.leerbeleving.nl Group
  24. 24. www.leerbeleving.nl Same room
  25. 25. www.leerbeleving.nl Distance
  26. 26. www.leerbeleving.nl
  27. 27. www.leerbeleving.nl
  28. 28. www.leerbeleving.nl
  29. 29. www.leerbeleving.nl
  30. 30. www.leerbeleving.nl
  31. 31. individual F2F synchronous free group www.leerbeleving.nl distance asynchronous guided formal informal active passive
  32. 32. e-Learning? www.leerbeleving.nl Learning Design Didactical formats Agile approach Video within e-Learning
  33. 33. www.leerbeleving.nl Your examples • Why a great example? • Make notes
  34. 34. www.leerbeleving.nl What makes great e-Learning great? http://padlet.com/wall/shell2014
  35. 35. www.leerbeleving.nl
  36. 36. www.leerbeleving.nl
  37. 37. ? www.leerbeleving.nl Learning experience
  38. 38. www.leerbeleving.nl
  39. 39. www.leerbeleving.nl www.leerbeleving.nl E-VOLUTIE Pine & Gilmore
  40. 40. www.leerbeleving.nl www.leerbeleving.nl hunting
  41. 41. www.leerbeleving.nl www.leerbeleving.nl agriculture
  42. 42. www.leerbeleving.nl www.leerbeleving.nl factory
  43. 43. www.leerbeleving.nl www.leerbeleving.nl
  44. 44. www.leerbeleving.nl www.leerbeleving.nl service
  45. 45. www.leerbeleving.nl www.leerbeleving.nl experience
  46. 46. www.leerbeleving.nl www.leerbeleving.nl
  47. 47. www.leerbeleving.nl Learning ≠ content
  48. 48. www.leerbeleving.nl Learning ≠ system
  49. 49. www.leerbeleving.nl Learning = process
  50. 50. www.leerbeleving.nl E-reading?
  51. 51. www.leerbeleving.nl
  52. 52. “ www.leerbeleving.nl Content covered is NOT content Learned ” Dr. Ruth Clark
  53. 53. www.leerbeleving.nl How many hours will 1 hour of study time take to develop?
  54. 54. www.leerbeleving.nl ….or 5 minutes?
  55. 55. www.leerbeleving.nl
  56. 56. www.leerbeleving.nl
  57. 57. www.leerbeleving.nl
  58. 58. www.leerbeleving.nl
  59. 59. www.leerbeleving.nl
  60. 60. www.leerbeleving.nl “Your name” Learning Experience Designer
  61. 61. www.leerbeleving.nl
  62. 62. www.leerbeleving.nl
  63. 63. www.leerbeleving.nl
  64. 64. www.leerbeleving.nl
  65. 65. www.leerbeleving.nl
  66. 66. www.leerbeleving.nl
  67. 67. www.leerbeleving.nl What is the name of an employee of disney? cast member
  68. 68. www.leerbeleving.nl Share your resource!
  69. 69. e-Learning? www.leerbeleving.nl Learning Design Didactical formats Agile approach Video within e-Learning
  70. 70. www.leerbeleving.nl 12 February 2009
  71. 71. www.leerbeleving.nl
  72. 72. “ www.leerbeleving.nl Content covered is NOT content Learned ” Dr. Ruth Clark
  73. 73. www.leerbeleving.nl
  74. 74. ? www.leerbeleving.nl How to choose the didactical format
  75. 75. Learning objective? www.leerbeleving.nl
  76. 76. www.leerbeleving.nl 11 mei 2009, New York Times
  77. 77. www.leerbeleving.nl Evidence-based training methods, Ruth Colvin Clark
  78. 78. www.leerbeleving.nl Evidence-based training methods, Ruth Colvin Clark
  79. 79. Assignment www.leerbeleving.nl • Work together • Describe 2 or 3 digital formats – Name – What is it? – How to apply (examples) • http://padlet.com/wall/shell2014-2
  80. 80. www.leerbeleving.nl
  81. 81. www.leerbeleving.nl
  82. 82. 1. SIMPLE • Keep your message simple (limit your SME!) • Use concepts people know (metaphores) www.leerbeleving.nl
  83. 83. www.leerbeleving.nl • J FKFB INAT OUP SSH ELLN AS AIK EA • JFK FBI NATO UPS SHELL NASA IKEA
  84. 84. www.leerbeleving.nl 2. UNEXPECTED • Offer a surprise • Make people curious (knowledge gap)
  85. 85. www.leerbeleving.nl 3. CONCRETE • Avoid vague and abstract stuff • Show it!
  86. 86. www.leerbeleving.nl
  87. 87. www.leerbeleving.nl
  88. 88. www.leerbeleving.nl
  89. 89. www.leerbeleving.nl
  90. 90. www.leerbeleving.nl
  91. 91. www.leerbeleving.nl 4. CREDIBLE • Be sure people belief you: – Authority(Dr. Prof. x) – Anti-authority (real people) – Details – Statistics – References
  92. 92. www.leerbeleving.nl
  93. 93. www.leerbeleving.nl 5. EMOTIONAL • Address emotion • Make it personal • Address professional identity
  94. 94. www.leerbeleving.nl Formal regulations?
  95. 95. www.leerbeleving.nl
  96. 96. www.leerbeleving.nl 6. STORIES • Offer context • Stories to activate people • Stories to inspire and motivate people
  97. 97. Assignment www.leerbeleving.nl • Work together • Use Made to Stick principles in a design
  98. 98. www.leerbeleving.nl
  99. 99. e-Learning? www.leerbeleving.nl Learning Design Didactical formats Agile approach Video within e-Learning
  100. 100. www.leerbeleving.nl ISD?
  101. 101. www.leerbeleving.nl How is your process now?
  102. 102. www.leerbeleving.nl
  103. 103. www.leerbeleving.nl
  104. 104. www.leerbeleving.nl
  105. 105. www.leerbeleving.nl
  106. 106. www.leerbeleving.nl
  107. 107. www.leerbeleving.nl
  108. 108. www.leerbeleving.nl
  109. 109. www.leerbeleving.nl
  110. 110. www.leerbeleving.nl
  111. 111. Assignment www.leerbeleving.nl • How can we apply this to our every day process? • One page PowerPoint
  112. 112. e-Learning? www.leerbeleving.nl Learning Design Didactical formats Agile approach Video within e-Learning
  113. 113. www.leerbeleving.nl Your video example?
  114. 114. Why video? www.leerbeleving.nl • Medium has authority, people belief what they see • 70% communication non-verbal, video is great in emotions • Complex processes can be explained • Reflex: motion gets our attention • Visual culture
  115. 115. www.leerbeleving.nl www.leerbeleving.nl
  116. 116. www.leerbeleving.nl
  117. 117. www.leerbeleving.nl
  118. 118. www.leerbeleving.nl
  119. 119. www.leerbeleving.nl
  120. 120. Assignment • How can we use video? • Didactical variations/examples • Go to padlet > mindmap www.leerbeleving.nl
  121. 121. www.leerbeleving.nl Eadweard Muybridge 1878
  122. 122. www.leerbeleving.nl
  123. 123. www.leerbeleving.nl
  124. 124. www.leerbeleving.nl “Exiting the factory” 1895 Lumiere brothers
  125. 125. www.leerbeleving.nl
  126. 126. “ www.leerbeleving.nl Average movie use 1200 cuts, action movies 2000 cuts ”
  127. 127. “ www.leerbeleving.nl 80% of our experience is defined by form like music, type of shots, etc.
  128. 128. www.leerbeleving.nl Phase 1 Idea Phase 2 Script Phase 3 Film Phase 4 Editing Phase 5 Share
  129. 129. www.leerbeleving.nl Shooting basics
  130. 130. www.leerbeleving.nl Rule of thirds
  131. 131. www.leerbeleving.nl
  132. 132. www.leerbeleving.nl
  133. 133. www.leerbeleving.nl
  134. 134. www.leerbeleving.nl Direction of our view and viewing space
  135. 135. www.leerbeleving.nl
  136. 136. www.leerbeleving.nl
  137. 137. www.leerbeleving.nl
  138. 138. www.leerbeleving.nl Movement
  139. 139. www.leerbeleving.nl
  140. 140. www.leerbeleving.nl
  141. 141. www.leerbeleving.nl
  142. 142. www.leerbeleving.nl
  143. 143. Assignment • Create a short movie • Think about: – Rule of thirds – Different shot sizes www.leerbeleving.nl
  144. 144. e-Learning? www.leerbeleving.nl Learning Design Didactical formats Agile approach Video within e-Learning
  145. 145. www.leerbeleving.nl
  146. 146. www.leerbeleving.nl Thank you! Marcel de Leeuwe | www.leerbeleving.nl | marcel@leerbeleving.nl

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