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An introduction to



               Imagineering
Strategic business innovation from the experience
                   per...
Nowadays we see ongoing developments in our day-to-
   day society, which effects people’s behaviour..
Present




FOCUS




  Past

     Transaction                  COMMUNICATION                                        Inter...
Through a progression in the economy people are
looking for emotional experiences in which they can
     interact and rela...
(Source: Strategic management in the Innovation economy, Davenport et all, 2006.)
(Source: Strategic management in the Innovation economy, Davenport et all, 2006.)
Organisations need to be aware of the changing
 demands if they want to succeed in future business.

     They should unde...
Traditional management approaches seem to be
inadequate to cope with these new developments.

 Creativity and innovation a...
Organisations start to change their business logic as they
  see how these developments effect their business..

How can t...
Rather then to compete with other organisations,
companies should be looking for a way to hatch in this
            new, f...
Pointing out their true identity and position it in such a
 way that it appeals to the stakeholders imagination..
Designing new innovative ideas in early stages that
 get’s the best out of the organisations value and
   strengthen the i...
Companies need to make room for flexibility and
 creativity. This asks for new business logic and a
new mindset when deali...
The ultimate goal is
 to create a clear
  holistic story..

                        ..that inspires
                      ...
But how can this all be realised within an organisation?
Imagineering - strategic business innovation from the
experience perspective – helps organisations to start
  their contin...
Present
                                                                                                         Imagineer...
Imagineers act as cathalysers and together with the
organisation they help to come up with more effective
                ...
By focussing on the experience perspective, Imagineers
  are able to come up with more effective ways to do
  business.. B...
Some examples..

    OPERATIONAL                                 TACTICAL                             STRATEGIC
          ...
So.. and who am I?
One of the few passionate Imagineers that is trying to
 help organisations to find their true value in today’s
           ...
A person that is both able to lead or be part of, but will
                 always inspire a team..

   ..who is always wi...
Educational background:
                                                         - Hotel
                                 ...
Some of the organisations that used my expertise
                  in the past..
So.. Curious what I can do for
      your organisation?
Please feel free to be in
         touch!
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Broumels imagineering - Strategic business innovation from the experience perspective

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Discription of Broumels Imagineering and its contribution to the field.

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Broumels imagineering - Strategic business innovation from the experience perspective

  1. 1. An introduction to Imagineering Strategic business innovation from the experience perspective.. Made by: Marcel Broumels marcel@broumels.com
  2. 2. Nowadays we see ongoing developments in our day-to- day society, which effects people’s behaviour..
  3. 3. Present FOCUS Past Transaction COMMUNICATION Interaction (Source: Interpretation of progression of economic value, Pine II & Gilmore, 1999.)
  4. 4. Through a progression in the economy people are looking for emotional experiences in which they can interact and relate to meaning structures..
  5. 5. (Source: Strategic management in the Innovation economy, Davenport et all, 2006.)
  6. 6. (Source: Strategic management in the Innovation economy, Davenport et all, 2006.)
  7. 7. Organisations need to be aware of the changing demands if they want to succeed in future business. They should understand how this effects their relationship with the customer and other stakeholders.
  8. 8. Traditional management approaches seem to be inadequate to cope with these new developments. Creativity and innovation are needed, but most organisations are not designed for this.. (source: Dan Pink, a whole new mind..)
  9. 9. Organisations start to change their business logic as they see how these developments effect their business.. How can they keep up with competition? How can they secure their position in the market? Attract motivated employees during the upcoming war on talent?
  10. 10. Rather then to compete with other organisations, companies should be looking for a way to hatch in this new, fast changing economy..
  11. 11. Pointing out their true identity and position it in such a way that it appeals to the stakeholders imagination..
  12. 12. Designing new innovative ideas in early stages that get’s the best out of the organisations value and strengthen the identity of the organisation.. Speeding up the innovation process..
  13. 13. Companies need to make room for flexibility and creativity. This asks for new business logic and a new mindset when dealing with today’s business..
  14. 14. The ultimate goal is to create a clear holistic story.. ..that inspires people to help work on future chapters of the organisation!
  15. 15. But how can this all be realised within an organisation?
  16. 16. Imagineering - strategic business innovation from the experience perspective – helps organisations to start their continuous innovation story.. (As it has helped multiple international organisations already..)
  17. 17. Present Imagineers FOCUS Marketeers Engineers Past Transaction COMMUNICATION Interaction (Source: Interpretation of progression of economic value, Pine II & Gilmore, 1999.)
  18. 18. Imagineers act as cathalysers and together with the organisation they help to come up with more effective business logic..
  19. 19. By focussing on the experience perspective, Imagineers are able to come up with more effective ways to do business.. Be it on operational, tactical or strategic levels..
  20. 20. Some examples.. OPERATIONAL TACTICAL STRATEGIC Helps the organisation to come up Teach and inspire employees to look Work on new service design which is in with a ‘business transformation at their tasks from the experience line with the expectations of today’s plan’ which enables companies to perspective.. customers.. look for their true identity and looks for the right direction to go in the new economy.. Share practical examples from the perspective of an imagineer, to Apply experience research to find out Provide the organisation with boost and quide the creativity level the true reasoning structure of your new insights in how their of the employees.. stakeholders.. organisation would become more flexible towards attracting talent.. Provide people with creative Start up a research that will look for workshops and train them how to Come up with new concepts that will inspire stakeholders to contribute to future opportunities for the come up with new ideas and better organisation, to get the best out of fit with customer expectations.. the organisation.. people and to strengthen the position in the market.
  21. 21. So.. and who am I?
  22. 22. One of the few passionate Imagineers that is trying to help organisations to find their true value in today’s economy.. ..an individual that inspires you to look beyond the known.. ..who will challenge your decisions, time after time..
  23. 23. A person that is both able to lead or be part of, but will always inspire a team.. ..who is always willing to take risks and uses new concepts.. ..who has proven to go for the 120%, for what he truly believes in..
  24. 24. Educational background: - Hotel Management / Entrepeneurship degree. - International Facility Management degree (Bachelor) - Master of Imagineering (Strategic business innovation from the experience perspective.) Career highlights: - Project leader of international ‘Experience level agreement’ project. (Awarded with three (inter)national awards.) -Imagineer/Strategic business innovation consultant at Dutch organisations. (completed strategic master project at multi-service organisation Facilicom Services Group, the Netherlands) -Columnist & Guest speaker / Assessor at international institutes and universities. For more information, please check: http://nl.linkedin.com/in/marcelbroumels
  25. 25. Some of the organisations that used my expertise in the past..
  26. 26. So.. Curious what I can do for your organisation?
  27. 27. Please feel free to be in touch!

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