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How to Identify & Repair The Most Common Technical SEO Issues

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How to Identify & Repair The Most Common Technical SEO Issues

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Learn the most common technical SEO mistakes and how to identify them, repair them, and how to perform your own SEO technical audit.

Learn the most common technical SEO mistakes and how to identify them, repair them, and how to perform your own SEO technical audit.

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How to Identify & Repair The Most Common Technical SEO Issues

  1. 1. How to Identify & Repair The Most Common Technical SEO Issues
  2. 2. TECHNICAL SEO MISTAKES1.
  3. 3. CRAWLABILITY
  4. 4. ON-PAGE OPTIMIZATION
  5. 5.
  6. 6. TECHNICAL SEO
  7. 7.
  8. 8. WHAT ARE THE TOP 3?
  9. 9. PRACTICE DIRT-Y SEO2.
  10. 10. Speed & Performance: Your Pages Need to be FAST
  11. 11. Load Speed: Page Speed Insights Pages in TOP-10 for any keyword group have a PageSpeed Insights score of 50 and up.
  12. 12. Load Speed matters. It’s not about "how fast” or “fast enough”. It has to be FASTER. Load Speed: Page Speed Insights
  13. 13. Security Make your site HTTPS and secure from hacking 65% of domains in TOP-3 for high volume keywords are already secure.
  14. 14. Mobile The user experience on mobile should be FLAWLESS
  15. 15. Crawlability Your site should be easy to crawl & index
  16. 16. Markup Use Schema and Open Graph Tags
  17. 17. Migration Have a pre and post-migration strategy ready
  18. 18. Multimedia Think Visual!
  19. 19. Internal Architecture Create a clear, categorical hierarchy with strong topical fo
  20. 20. Linkage Create a strong internal linking structure, linking only to relevant authorities
  21. 21. Does your content match the user’s intent? Is it readable? Is it topically focused? Content
  22. 22. Content within TOP-3 is 45% longer than content for 20th position in ALL search volume groups. Content
  23. 23. Trust Factors Focus on improving your E-A-T so that both users, and Google, can have total trust in you and reward you with traffic
  24. 24. Business Intelligence If your audience is happy and business KPI’s like conversion rate are improving - these are signs of quality.
  25. 25. User Experience If content is king, Engagement and UE is queen. Bounce Rate Increases after top 3. Possible reasons: content is less relevant, site loads slower, there is more trust towards the domains on first positions.
  26. 26. HOW TO PERFORM A TECHNICAL AUDIT3.
  27. 27. 1. Start by running your audit report
  28. 28. 2. Go through your issues (errors, warnings and notices)
  29. 29. 3. View your Thematic Scores
  30. 30. 4. Analyze each of the reports
  31. 31. 5. Review the list of issues by page
  32. 32. 6. Fix any remaining issues at the page level
  33. 33. 7. Fix errors in the Index Coverage Report in Google Search Console
  34. 34. Keep. It. Simple. SEO.
  35. 35. The Five Point Rule.
  36. 36. THANK YOU! SEMrush.com marcela.devivo@semrush.com 818.482.7562 Come find me if you have questions!
  37. 37. https://goo.gl/wYXeCd

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