Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media - Agora Partnerships

632 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Social Media - Agora Partnerships

  1. 1. What is Social Media? 2 Marcella Chamorro
  2. 2. What is Social Media?  Media for social interaction that uses Web 2.0 to change broadcast media monologues into social media dialogues  Represents many areas of an organization  Social networks, blogs, social bookmarking, sharing, etc.  Media that engages  Different from traditional forms of media 3 Marcella Chamorro
  3. 3. Why Social Media? 4 Marcella Chamorro
  4. 4. Why Social Media?  We are no longer in the Information Age. We are in the Attention Age.  Consumers are now spending more time in front of screens – computer and mobile.  It’s not about competition. It’s about engagement.  Spend time where your users/consumers/ clients/donors/etc. are hanging out. 5 Marcella Chamorro
  5. 5. Why now?  Twitter is producing over 2 billion tweets a month. 6 Marcella Chamorro
  6. 6. Why Social Media? Worldwide Latin America  72% of the Internet  Latin America makes up population are active on 10.4% of the world’s at least 1 social network. Internet users.  In the last 5 years, time  32% of Latin America’s population has access to spent on the Internet has Internet. gone up by 117%.  From 2007-2009, growth  YouTube is the 2nd largest rate of Nicaraguan users search engine – bigger with Internet access was than Yahoo! and Bing. 287%. 7 Marcella Chamorro
  7. 7. Why Social Media? New form of Marketing  Push and pray vs. pull and stay  Marketing mix:  Product  Promotion  Price  Place  A Participation  Importance of going viral 8 Marcella Chamorro
  8. 8. Measuring Success 9 Marcella Chamorro
  9. 9. Measuring Success The bottom line  Life is marketing, and marketing lives off of ROI.  Convincing the staff is sometimes the hardest part.  Move from “eyeball-based” marketing to “conversion-based”marketing.  The amount of data and experiments possible are limited only by your imagination. 10 Marcella Chamorro
  10. 10. Measuring Success Tools  Metrics are the key to success.  Google Analytics  HootSuite, TweetDeck  Google Alerts – i.e. Acumen Fund blog  Wordpress plugins  Twitalyzer  Facebook Insights  Set goals and create reports 11 Marcella Chamorro
  11. 11. Agora’s Outposts 12 Marcella Chamorro
  12. 12. Agora’s Outposts  Official website, LinkedIn, Twitter, Facebook, Flickr, Blog  Slideshare?  Open up, face the fear of being open  To-Finish list:  Read, comment, and guest post  Reply to each and every comment  Share buttons  Promote others 12x more then yourself  More @replies than broadcasts – and properly  Ask questions, ask questions, ask questions  Upload, upload, upload  Egg timer  Lots done already. Lots more to do. 13 Marcella Chamorro
  13. 13. Agora’s Outposts 14 Marcella Chamorro
  14. 14. Connect with me marcinators marcellachamorro mchamorro http://feeds.feedburner. com/marcinator marcechamorro marcella.chamorro

×