Aiim State Of Ecm 2007 Keynote Presentation

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Aiim State Of Ecm 2007 Keynote Presentation

  1. 1. Put the ECM Multiplier to Work for You What are end users trying to accomplish? How well are they succeeding? John Mancini President, AIIM
  2. 2. • AIIM: The leading industry association representing professionals working in Enterprise Content Management (ECM). • Market Education • Peer Networking • Industry Advocacy • Professional Development
  3. 3. www.aiim.org/training The only roadmap for competency in Electronic Records Management (ERM) and Enterprise Content Management (ECM)—Industry certificate program Stop by the ECM Exchange and get a free voucher for our education courses
  4. 4. Key Demographics • Survey conducted in March 2007 using an on-line instrument. • Total participation = 1,226 end users Size of organization... 19% = small organizations 26% = mid-sized organizations 56% = large organizations
  5. 5. Key Demographics • Survey conducted in March 2007 using an on-line instrument. • Total participation = 1,226 end users Geographic distribution... 52% = United States 15% = United Kingdom 9% = Canada 7% = Australia and New Zealand 7% = Continental Europe 10% = Rest of World
  6. 6. Key Demographics • Survey conducted in March 2007 using an on-line instrument. • Total participation = 1,226 end users Vertical Industries... 15% = State, local, provincial government 12% = Professional practices 9% = Banking and finance 8% = Utilities, oil and gas 7% = Federal government 6% = Insurance
  7. 7. Key Demographics • Survey conducted in March 2007 using an on-line instrument. • Total participation = 1,226 end users Organizational role... 26% = IT staff and executives 26% = Records management 18% = Document management/imaging 12% = Line of business/executives
  8. 8. Why do end users care about ECM? • COST-DRIVEN USERS • Improve efficiency • CUSTOMER-DRIVEN • Reduce costs USERS • • Increased profits/Better Better customer service performance • Leadership/Competitive advantage • RISK-DRIVEN USERS • Faster turnaround/ • Improved response Compliance • Risk management/ Business continuity
  9. 9. Why do end users care about ECM? Cost-driven users Customer-driven users Risk-driven users 56 51 44 43 37 31 30 29 26 24 19 15 2004 2005 2006 2007
  10. 10. What challenges do end users face in implementing ECM? 13 Lack of training suppliers, external staff 31 Lack of training internal staff 17 Failed to think beyond our business unit 22 Underest effort to distill or migrate content 15 Poorly defined business case 19 Taxonomy or metadata concerns 13 Failed to prioritize content 30 Uneven usage--poor proc or enforce 19 Low acceptance due to poor design or imp 42 Underestimated process and org issues 30 Project derailed by internal politics 21 Excessive “scope creep” 13 Budget was overrun
  11. 11. What does the typical ECM technology profile look like? 37 Compliance 21 HR mgmt 18 ERP 53 E-mail mgmt 32 Industry specific 25 Cust serv and CRM 7 Claims processing 27 E-discovery 13 Case mgmt 36 Bus cont and risk 24 AP/inv processing
  12. 12. How do end users evaluate ECM purchases? 5 Don’t know 5 Not important at all 18 Somewhat unimportant 44 Somewhat important 28 Very important
  13. 13. ECM Multiplier
  14. 14. How would you best characterize your organization’s experience with DM and RM technologies? We are deploying and 369 Strategic implementing an enterprise scale DM and RM capability We are currently integrating 231 our DM and RM projects Transitional across departments We have undertaken one 349 or more RM or DM Tactical projects at department level We have not yet begun a 242 Nothing significant DM or RM project
  15. 15. Core Demographics Organizational Size 1-100 100-1000 >1000 N= Nothing 25% 29% 46% 242 Tactical 16% 26% 57% 349 Transitional 18% 23% 59% 231 Strategic 17% 24% 59% 369
  16. 16. Overall effectiveness of your organization in managing, controlling and utilizing electronic information (those responding 7, 8, 9, 10 on 10 pt scale) 53 4.8X more effective 11 No ECM Strategic ECM
  17. 17. High electronic records competency of IT staff (those responding 7, 8, 9, 10 on 10 pt scale) 50 3.8X more effective 13 No ECM Strategic ECM
  18. 18. High electronic records competency of executive management (those responding 7, 8, 9, 10 on 10 pt scale) 40 4.0X more effective 10 No ECM Strategic ECM
  19. 19. High IT competency of RM staff (those responding 7, 8, 9, 10 on 10 pt scale) 62 2.2X more effective 28 No ECM Strategic ECM
  20. 20. E-discovery advantage (% that could produce all the information about a customer in less than 1 week) 45 1.5X more effective 30 No ECM Strategic ECM
  21. 21. Confidence in electronic information (% “confident” or better) 60 2.0X more effective 30 No ECM Strategic ECM
  22. 22. Effectiveness in managing information compared to peers (% “more effective” or “much more effective”) 40 5.1X more effective 9 No ECM Strategic ECM
  23. 23. PUBLIC SECTOR: How does the effectiveness of your organization compare to your peers? (% “more effective” or “much more effective”) 44 2.3X more effective 19 No ECM Strategic ECM
  24. 24. PRIVATE SECTOR: How does the profitability of your company compare to your peers? (% “more profitable” or “much more profitable”) 56 1.5X more effective 37 No ECM Strategic ECM
  25. 25. • johnmancini@aiim.org • www.aiim.org • www.aiim.typepad.com Stop by the ECM Exchange and get a free voucher for our education courses

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