Hannah chapplain pitch deck

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Hannah Chapplain Road to Banff pitch deck presented at Canada 3.0 on April 25th, 2012

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Hannah chapplain pitch deck

  1. 1. HCI Investor Presentation Hannah Chapplain (Founder)Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  2. 2. There’s a problem in the music industry Artist Manager Label (Promotion) (Distribution) Social iTunes Artist Amazon Media (Distribution) Then and Now: Thank you Steve Jobs?Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  3. 3. Company Overview I’m Hannah Chapplain I’m an Artist and an Entrepreneur I’ve got a solution ...and i’m the pilotConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  4. 4. My Solution “I thought of it from the fans point of view” ~ “Success is the ability to communicate with the people who like you”Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  5. 5. Love it Share it Start-up Product Go To Market Gather Metrics Improved Margin Distribution Social Deep Our own Company Content Direct to Fans Engagement Analytics E-Commerce Creation Creation Globally Campaigns Meta Data Platform How it works: End-to-end Fan EngagementConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  6. 6. My Success to Date • Debut Album Dec 2011 Sales: $2K • Over 400 original songs 3 Music Videos, 10 recordings • Big Name Concerts lined up Jim Cuddy, Tim McGraw, Kim Mitchell • Press and Radio coverage • Sophisticated Social Media and e-commerce platform I’m Looking for with deep meta data and analytics $25K to grow the business • Team of 15 peopleConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  7. 7. My Market is Growing • Huge Global Market $20.1B by 2015 with CAGR 22.1% • Female Rockers - rare • Powerful Emerging Social Marketing Trends • Democratized Media Distribution • Fans want to feel deeply engaged and connected Global digital music revenues will increase to USD$20.1B by 2015 CAGR of 22.1%. Subscriptions will be the fastest growing segment, growing at CAGR of 60.8%. http://www.companiesandmarkets.com/Market/Media/Market-Research/The-Digital-Music-Market-Outlook/RPT881031Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  8. 8. My Business is Sustainable Scalable and • Its all about end-to-end • Lean start-up model with two deep fan engagement week sprints and quick ROI • Effective demand generation • We own distribution through social media sprints and campaigns • Very efficient cost structureConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  9. 9. I have a Killer Team • I create content, engage fans, and perform • My Media: I write and produce, create video content, perform gigs • My Coaches: Voice, Music, Performance, Dance, Image, Band, Biz • My Management Team executes on the business • My Execs: Strategy, Finance, Talent Attraction, Biz Dev, Logistics • I have domain experts at every level • Music: Industry Veterans, Concert Production, Promotion, Band • Web: Social Marketing, Community Manager, Analytics, Apps, Gamification, Analytics, Software Dev.Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  10. 10. My Go To Market • Short marketing sprints and campaigns Micro Apps: Founding Fan, Sweepstakes, Goal: Gamification • Simultaneously Engage all Fans marketing channels and Web: Facebook, Twitter, SoundCloud, YouTube Revenue Social Marketing: Hootsuite, Mail Chimp, HubSpot Analytics: VidYard, Google Traditional: Print, Radio, Music TV, CBC, Live Gigs, Swag • Complete distribution channel: iTunes, Amazon, E-commerce, Event BookingConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  11. 11. It kinda looks like this Events WebTools Official Launch at Canada 3.0 MediaConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  12. 12. My Revenue Model • Founding Fan @ $10/fan • Direct ticket sales • Merchandise Sales • Song Sales iTunes, Amazon, Direct-e-commerce Spotify, Pandora, web-radio, CD Sales • Ad monetized video • Royalties on SongsConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  13. 13. Intellectual Property • Over 200 original songs • Debut album • Music videos • Video blog content • Social media platform • Fan dataConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  14. 14. Deal Structure • Asking for $25,000 • All Common Stock • 15% Equity • Exit: Acquisition by Record Label or Sponsor or long-tail dividend for shareholdersConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  15. 15. Milestones Use of Funds • Implement Social Media micro-Apps • Launch Founding Fan Campaign Goal: 10,000fans • Produce second album • Create Video content • Equipment • Events: Opening for big name artists • Swag and MerchandiseConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  16. 16. Financials ($000s) 2012 2013 2014 # Fans 10,000 100,000 1,000,000 Head Count 2 3 5 Revenues 155,900 659,000 4,340,000 COGS 103,950 204,283 1,275,000 Gross Margin 51,950 454,717 3,065,000 Gross Margin % 33% 69% 71% OPEX 65,000 123,000 285,000 EBITDA -13,050 331,717 2,780,000Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  17. 17. Key Differentiators • Sophisticated Social Media Platform • Deep Analytic Tools • Continual Fan Engagement • Team of Experts • I can Focus on Content “We’ve got the Team the Tools and the Talent”Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  18. 18. Why invest in HCI • Great Product • Great Team • Growing market • We own our fans • We have traction “...you can be hip, have fun, and make money”Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
  19. 19. rise above the noiseConfidential copyright Hannah Chapplain Inc. 2012 all rights reserved

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