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Digital City Project & the psychology of jobs of the future

  1. 1. The Digital City project & the psychology of Jobs of the future Marc Canter Digital City Mechanics Cog Sci colloquium series CWRU Nov. 10th , 2010
  2. 2. Jobs of the future • Not what they are today • P-t, not 40 hours a week, project based • Virtual – work at home or tele-commute • Status quo world of jobs is not counting these new kind of jobs in their #’s • Transparency, trust, accountability and loyalty take on new meanings • Workers are “on their own”
  3. 3. Jobs as an issue • Workforce growth, not development • Educational system not doing a good enough job • Do what you like to do, not what you HAVE to do! • Encourage entrepreneurism
  4. 4. Free Agent Nation - is now International • Global economy + 24/7/365 • Partnering across time zones • Outsourced expertise • Independent workers • Companies take on a new role
  5. 5. Jobs won’t be full-time, they’ll be project oriented
  6. 6. New kinds of Jobs • Flex hours, fit into your lifestyle, not work driven • Independent – not associated with a company • Hi-tech, on-line skills, real-time digital technology • Basic usage patterns via computer tools: – Backups – Project mngt – Scheduling – Book keeping – Organizing, planning – Design
  7. 7. Intangibles become increasingly valuable • Self motivation and management • Creative and Innovative thinking • Accountability to tasks and schedule • Loyalty to people, not entities • Ability to organize themselves
  8. 8. Techniques to employ • Reward systems, points • Self guided projects, learn by doing • Real-time video help • No pieces of paper allowed • Encourage responsibility through volunteer tasks • Help others by teaching what you just learned • Work with media – “imagine yourself getting paid to……” – Play with YouTube and Facebook all day long – Make your own video or song – Take your photos, make a book out of them
  9. 9. New methodology • Train for these new kinds of jobs – implement principles of “21st century skills” (p21.org) • Reward with internships • Use points and contributions by the trainee to progress through the system • Utilize wide range of projects: – Multimedia production work – Live local events – Multimedia business directory – Live video help operators
  10. 10. Digital Jobs • Event planners and producers • Writing, editing, ad management • Video editors, logging, scripts, production • Music production, sound EFX, recording • Photography, retouching, data management • Viral social marketing, promotions, campaigns • Book keeping, project management • Web site master, PC repair, support • Interactive designer, User Experience & Interfaces
  11. 11. Will not be true for 100% • Not everyone gets the great job • Many left behind, stuck in old models • Takes a generation to leave old patterns behind • Opposite of LNCB – vets out the best and brightest – regardless of background or demographic • Builds leaders, entrepreneurs and risk takers
  12. 12. Digital Citizens need Digital Jobs in a Digital City
  13. 13. Many definitions of Digital City
  14. 14. Varying factors to what constitutes a Digital City • Economic • Technological infrastructure • Educational • Sociological • Human services: – Health – Safety – Energy – Entrepreneurial
  15. 15. Cities are still analog
  16. 16. Infrastructure today is a mess
  17. 17. Closed vs Open HTML5
  18. 18. Digital City ‘market’ • Songo, Korea – $35B city from scratch – Cisco telepresence in every home • IBM will give away $500m in free consulting to municipalities (Smarter Planet) • Going beyond just hardware infrastructure
  19. 19. Software Infrastructure • In the 1990’s = Internet access, wifi • In the 00’s = email, social media, Facebook acct • In the next decade = shared servers w/Open APIs – Federated IDs shared throughout the city/region – Historical timelines – Location pages – Activity Streams – Citizen dashboards – Multimedia business directory
  20. 20. Open Source, Open Standards Open Data • All code available for free • All the ideas and processes given away – as well • Support all current standards, support new ones • Two-way APIs on all content • Build an open platform
  21. 21. Digital City stack Solutions: community programs, sports, games, meetups, location services, training, contests, directories, local events, digital citizenship, workforce growth, volunteerism Applications and Services: on-line tools, web sites, ecommerce, utilities, content = all available from dashboards Middleware: Cloud storage, computing, back-end processes, rendering, Open APIs, ID and Geo services, servers Connectivity: DSL, mobile, Wifi, Wimax, Cable modem Hardware: PCs, laptop, pads, mobile devices, OLPC, kiosks
  22. 22. Everyone working together will make a Digital City • Government • Proprietary solutions, brands, business • Open standards, Open Web, Open Data • Education, Non-profits, Foundations • Citizens of all kinds
  23. 23. What is the role of government? • Provide level playing field • Open Data = relevant info, for each citizen • Support for entrepreneurism • Job growth • Public safety • Municipal infrastructure
  24. 24. Citizen Dashboards • Government would provide citizens dashboards • Municipal, small biz, regulations, fines, taxes • Local events, resources, schools, health • An open standard to “mesh” vendors together
  25. 25. Haves helping the Have nots • Volunteer to mentor and train others in your own area of expertise and knowledge • Volunteer to operate live video help • Even trainees and interns volunteer, to help with local community tasks
  26. 26. Help, support, mentoring, internships
  27. 27. Help those below you
  28. 28. Compelling experiences for Citizens! • Jobs • Education • Health • Safety • Entertainment • Engaged Democracy • Public service • Efficient Energy
  29. 29. Collaborative Platform to help Entrepreneurial activities
  30. 30. On-line world connects to the real world • Getting people comfortable with computers • All jobs in the future will require tech skills • Human facilitation = “secret sauce”
  31. 31. 3:1 sustainable model • To create Digital Jobs – Producing large-scale multimedia projects – Which train others in those same job skills – And places the content onto shared public servers • Games, simulations • Charts, diagrams • Visualize info and ideas with on-line multimedia
  32. 32. Digital Bureaus and Jobs • 20 machines, 20 employees (8 f-t, 12 interns) • Virtuous circle of training and volunteerism • Regional nodes, all hyper-local • Tie in local biz and independents • Real-time video support • Stage local events
  33. 33. Upgrading the Wikipedia • Over 3.4m items • Most just text + one photo • Centralized, single vendor • $1T worth of multimedia
  34. 34. Multimedia Projects • On-Line Interactive Content • Compelling interactive games, simulations and visualizations • Multimedia encyclopedia • Training, tutorials • How to videos…. • On open shared servers
  35. 35. Polymer multimedia encyclopedia • Polymer Valley Alliance • Visualization, simulations, games, learning tools • Case Western Reserve University & U Akron • Polymers earn $89B in Ohio, #2 industry • Sponsor driven ->non-profit (tax writeoff) • 3:1 model: – Build MM content – Train workers in those job skills – Place content onto open servers with APIs return
  36. 36. Webcams and Location pages • See top 16 webcams, editorially selected – Rotate throughout the day • Click on webcam, go to a location page • Location pages: – Who lives by – Photos, videos – Other webcams – Leave comments, Reviews, Media, Links • On shared servers
  37. 37. A Community Activity Stream
  38. 38. Citizen Dashboards are “Digital Lifestyle Aggregators” • Integrated environment • Aggregate: – Social Media – Content – Services • Highly customizable: – What content , groups or social graph (friends) – What modules, apps and services
  39. 39. Virtuous Circle • Training methodology designed to get workers using hi-tech, on-line jobs skills in a wide range of job categories • Brings Volunteerism and Social Media to education • Utilizes Points for incentives and rewards • Integrated program management features • Utilizes live Video Help to intern and train
  40. 40. Customize Digital City • Timeline of the City and Region’s People • Cultural guide, music, cuisine, dance, art • Populace: the kind of people, where they came from • Industry: local to the region, large employers • Political and Cultural History: war, growth
  41. 41. Study - Research - Stats • 5k jobs in 5 years • Research grants • Government grants • Private Foundation grants • Equity investment in for-profit entity • Results PROVE the ability to create jobs • Turn it into a Phd.
  42. 42. Grants to apply for….. • Education: • Cognitive Science: • Business: • Economic growth: • Computer Science: • Multimedia visualizations: • Community history and engagement for jobs:
  43. 43. Build - Entrepreneurism • My second $1B+ company • Family based, organically grown • Virtual – International • Cleveland & NEO are the pilot
  44. 44. New kind of system Integrator • Produce local events • Get deals, biz dev, viral marketing • Produce large scale multimedia projects • Training, internships, mentoring • Manage digital bureaus • Produce custom software, portals, social nets • Promote, grow entrepreneurial efforts • Create and evolve software platform • Customize Digital Cities around the world

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