Trends + Examples of Social Media for Government

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Trends + Examples of Social Media for Government

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Trends + Examples of Social Media for Government

  1. 1. Gov 2.0 Trends Marc Ross @ 2ndSix Session 4
  2. 2. <ul><li>Presentation </li></ul><ul><li>Public Trends </li></ul><ul><li>Gov 2.0 Trends </li></ul><ul><li>Action </li></ul><ul><li>Examples </li></ul><ul><li>Q&A </li></ul>
  3. 3. Public Trends
  4. 5. Just the facts Births, Deaths, Marriages, GDP One Way communication Formal
  5. 6. Facts Unknown News, Gossip, Influence Two Way communication Informal
  6. 7. People are spending 7 hours a day looking at and interacting with screens
  7. 8. &quot;In this Internet era, it's not enough to run a campaign; you need to lead a movement. That's what Obama did. If you look at their site, their online videos, their online ads, everything they did, it wasn't about 'me, myself and I.' It was about 'we' and 'us.’” Mindy Finn, Republican political operative
  8. 9. Movable Press + Printing Press Telephone Motion Pictures Television
  9. 10. Amateur Agile Amped Voices
  10. 11. Receive real time knowledge that is actionable
  11. 12. &quot;live connections”
  12. 13. Twitter applications
  13. 14. Location Location Location
  14. 15. Mashups
  15. 20. Gov 2.0 Trends
  16. 21. People Interacting Collaborating Talking
  17. 22. Focus on Community
  18. 23. Targeted Websites
  19. 24. Relationships
  20. 25. Accessible Transparent Relevant
  21. 26. Action
  22. 27. P O S T
  23. 28. People Social…… Activities Capabilities Goals Tactics
  24. 29. Objectives Listening? Talking with? Collaborating?
  25. 30. Strategy Better access to: Citizens? Information? Government? Stakeholders?
  26. 31. Technology Blog Wiki Website Social Platform Photos Videos Podcasts
  27. 32. Examples
  28. 42. Q&A
  29. 43. Marc A. Ross [email_address] @marcaross @microadvocacy +1 (703) 598-3242 Blog: advocacytwopointzero.com Web: 2ndSix.com

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