Launching a Social Media Effort

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Launching a Social Media Effort

  1. 1. Launching a Social Media Effort Marc Ross @ 2ndSix Session 3
  2. 2. <ul><li>Presentation </li></ul><ul><li>Players </li></ul><ul><li>Activities </li></ul><ul><li>Environment </li></ul><ul><li>Ideas </li></ul><ul><li>Trends </li></ul><ul><li>Q&A </li></ul>
  3. 3. Players
  4. 9. Activities
  5. 13. Environment
  6. 17. Ideas
  7. 18. Start Early
  8. 19. Build to scale
  9. 20. Innovate when necessary – do everything else incrementally better “ Do the cool well – do the boring really well” Measure success + failure
  10. 21. Easy to Find + Easy to Forward Use creative urls + twitter names + same search terms Provide content, text, videos, speeches, photos, call sheets, scripts + how-to guides Encourage UGC
  11. 22. Play where your supporters are – not where you think they are
  12. 23. Channel online enthusiasm into specific, targeted activities that further campaign goals
  13. 24. Integrate online advocacy into every element of the campaign
  14. 25. Steps of Activity TechPresident notes, “provide opportunities for the most casual supporters to stay involved, while also providing more strenuous opportunities for the smaller core of activists”
  15. 26. Group Website More Passive Personal Website Email (newsletter) Web-based campaigning Web-based discussion forum Email (correspondence) Blog Social Campaigning Instant Messaging + Tweeting Contributing Texting More Proactive
  16. 27. Advocate Social Personal Create a group Recruit others Host an event Host blog Coalition leader Create a profile Post pictures Write blog post Join a group Email / Text Volunteer Walk Phone Donate
  17. 28. Tools
  18. 32. Start Here Secure Name Secure Themes Think Creative
  19. 33. Bulletin Board Groups vs. Pages Events Search Status Updates More Formal
  20. 34. Professional Serious Business Organizational Profile Groups Sub-Groups Status Updates Email Updates
  21. 35. Dedicated Channel(s) Search Tags Share Multiple Videos 2:30 minutes
  22. 36. Word Press Blogger Regular Commentary News Graphs Photos/Video
  23. 37. Real Time Web Instant Web Rapid Reporting Search search.twitter.com Micro-Blog Target Reporters + Influentials Develop Dialogue
  24. 38. Share This Easily share content Analytics
  25. 39. StumbleUpon.com Browse Interests Discover Content Community Target Audiences
  26. 40. Photos Community Search Tags Share Edit
  27. 41. Event Planning Event Invitations Payment System Share
  28. 42. 90% Within three feet of their cell phones 24 hours a day Read their text messages
  29. 43. Analysis Speared Reach Search Schedule Multiple Accounts
  30. 44. # Hashtags Twitter Alerts Search
  31. 45. Spread + Amplify Reach Update + Manage Multiple Social Networks + Sites
  32. 46. Marc A. Ross [email_address] @marcaross @microadvocacy +1 (703) 598-3242 Blog: advocacytwopointzero.com Web: 2ndSix.com

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