Social Media for You and Your Organization - V3

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Social Media for You and Your Organization

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Social Media for You and Your Organization - V3

  1. 1. Social Media + Social Marketing For You and Your Organization Marc Ross @ 2ndSix Session 1
  2. 2. <ul><li>Presentation </li></ul><ul><li>What? Why? Me? </li></ul><ul><li>Numbers </li></ul><ul><li>Result </li></ul><ul><li>Action </li></ul><ul><li>Ideas </li></ul><ul><li>Q&A </li></ul>
  3. 3. Why? What? Me?
  4. 4. Result Content
  5. 5. Conversation
  6. 6. Career
  7. 7. Community
  8. 8. Citzens
  9. 9. Culture
  10. 10. Chaotic
  11. 11. Captivating
  12. 12. Connections
  13. 13. Confrontation
  14. 14. Copy
  15. 15. Clutter
  16. 16. Chief
  17. 17. Commerce
  18. 18. Champion
  19. 19. Numbers
  20. 20. Internet Users World = 1.8 billion Asia = 764 million Singapore = 3.4 million
  21. 21. Singapore Statistics @ home 80% access to computer 76% access to internet 75% access to broadband
  22. 22. Singapore Daily Internet Use Instant Messaging 24% Social Networking 14% Email 6% Online Gaming 2% Search 2% Blogs 2% Finance 2% Community 2% News 1%
  23. 23. Search Engines for Singapore google.com.sg 65% google.com 15% sg.search.yahoo.com 13% bing.com 2% search.yahoo.com 2%
  24. 24. 51% of the internet population in the Asia-Pacific region (excluding China) visited a social networking site in February ‘2010, for total of 240.3 million visitors. Internet users in the Asia-Pacific region (excluding China) averaged 2.5 hours on social networking sites during the month and visited the category an average of 15 times.
  25. 25. Social Networking Reach and Engagement in Asia Pacific Markets February 2010 Total Internet Audience*, Age 15+ - Home & Work Locations Source: comScore World Metrix   Social Networking % Reach Average Minutes per Visitor Average Visits per Visitor Asia Pacific 50.8 148.9 15.1 Philippines 90.3 332.2 26.3 Australia 89.6 228.0 20.9 Indonesia 88.6 324.4 22.6 Malaysia 84.7 226.0 22.3 Singapore 83.7 220.9 22.1 New Zealand 81.2 217.5 20.3 Taiwan 75.9 131.3 18.3 Hong Kong 75.4 223.3 25.4 India 68.5 130.1 13.0 South Korea 63.5 131.4 16.0 Vietnam 46.1 49.5 7.2 Japan 42.3 120.5 14.0
  26. 26. Top Social Network in Individual Asia Pacific Markets by Percent Reach of Web Population February 2010 Total Internet Audience*, Age 15+ - Home & Work Locations Source: comScore World Metrix   Top Social Network in Market % Reach of Web Population Asia Pacific Facebook.com 14.9% Philippines Facebook.com 84.5% Australia Facebook.com 69.4% Indonesia Facebook.com 84.9% Malaysia Facebook.com 77.5% Singapore Facebook.com 72.1% New Zealand Facebook.com 63.6% Taiwan Wretch.cc 62.5% Hong Kong Facebook.com 62.6% India Orkut 46.8% South Korea CyWorld 54.2% Vietnam Facebook.com 18.4% Japan Mixi.jp 18.9%
  27. 27. 400 million global users 50% users log in each day 35 million users update daily 2.5 billion photos uploaded each month
  28. 28. 65 million global users 200 countries 5 languages: English, French, German, Spanish + Portuguese
  29. 29. 75 million global users 15 million on an active basis
  30. 30. 14 million articles
  31. 31. 4 billion photos uploaded
  32. 35. Result
  33. 39. Action
  34. 40. Offline Drives Online = Online Drives Offline
  35. 41. Participation Engagement
  36. 42. Integration Addition Accumulation
  37. 43. Communicate Communicate Communicate Reinforce the Message
  38. 44. Maximize Content Event Audience Opportunity
  39. 45. Learn Search Hear Discover Understand Fail
  40. 46. Ideas
  41. 47. Content
  42. 48. Conversation
  43. 49. Customers
  44. 50. Commerce Career
  45. 51. Q&A
  46. 52. Marc A. Ross [email_address] @marcaross @microadvocacy +1 (703) 598-3242 Blog: advocacytwopointzero.com Web: 2ndSix.com

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