Who's Is Telling Your Story? for Libraries

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Now more than ever, it\'s vital for libraries to tell their stories in compelling ways. In this session, you\'ll learn:
* the components of a great story
* how to use powerpoint for maximum effect
* how to organize your stories
* how to make your stories most compelling for listeners
* and a simple method for making your stories more strategic.

Libraries will continue to be a vital part of our lives. You need to get the story out so your library will receive the funding it deserves. \"Who\'s Telling Your Story? for Libraries\" will help you do just that!

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  • Who's Is Telling Your Story? for Libraries

    1. 1. Who’s Telling YOUR Story? Increasing the effectiveness of your communication, one story at a time Marc A. Pitman, FundraisingCoach.com
    2. 2. More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
    3. 8. <ul><li>Huge DNA picture strand </li></ul>
    4. 9. <ul><li>Campfire picture with people talking </li></ul>
    5. 10. <ul><li>Sylvan Learning Center </li></ul>
    6. 11. <ul><li>Sylvan Learning Center </li></ul><ul><li>New Scientist, May 2005 </li></ul>
    7. 12. More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
    8. 16. <ul><li>A trip to the grocery store </li></ul>
    9. 17. <ul><li>Beginning, Middle, End </li></ul><ul><li>Has a hero </li></ul><ul><li>Needs CONFLICT (hero+obstacle=conflict)‏ </li></ul><ul><li>The storyteller works to help the listener be immersed in the story </li></ul>Set structure of storytelling 2300 years ago
    10. 18. <ul><li>Beginning, Middle, End </li></ul>Set structure of storytelling 2300 years ago
    11. 19. <ul><li>Beginning, Middle, End </li></ul><ul><li>Has a hero </li></ul>Set structure of storytelling 2300 years ago
    12. 20. <ul><li>Beginning, Middle, End </li></ul><ul><li>Has a hero </li></ul><ul><li>Needs CONFLICT (hero+obstacle=conflict)‏ </li></ul>Set structure of storytelling 2300 years ago
    13. 21. <ul><li>Beginning, Middle, End </li></ul><ul><li>Has a hero </li></ul><ul><li>Needs CONFLICT (hero+obstacle=conflict)‏ </li></ul><ul><li>The storyteller works to help the listener be immersed in the story </li></ul>Set structure of storytelling 2300 years ago
    14. 22. Storytelling for Dummies
    15. 23. Storytelling for Dummies <ul><li>Act 1: Get hero up a tree </li></ul>
    16. 24. Storytelling for Dummies <ul><li>Act 1: Get hero up a tree </li></ul><ul><li>Act 2: Throw rocks at him </li></ul>
    17. 25. Storytelling for Dummies <ul><li>Act 1: Get hero up a tree </li></ul><ul><li>Act 2: Throw rocks at him </li></ul><ul><li>Act 3: Get him down </li></ul>
    18. 26. The hero must be a person
    19. 27. Your Stories = Your Culture
    20. 28. Your Stories = Your Culture <ul><li>Creation Story (Genesis) </li></ul>
    21. 29. Your Stories = Your Culture <ul><li>Creation Story (Genesis) </li></ul><ul><li>Royally Messed Up Stories (Balaam) </li></ul>
    22. 30. Your Stories = Your Culture <ul><li>Creation Story (Genesis) </li></ul><ul><li>Royally Messed Up Stories (Balaam) </li></ul><ul><li>Enduring Hardships </li></ul><ul><ul><li>Longsuffering (Job) </li></ul></ul><ul><ul><li>Fighting through (Nehemiah) </li></ul></ul>
    23. 31. Your Stories = Your Culture <ul><li>Creation Story (Genesis) </li></ul><ul><li>Royally Messed Up Stories (Balaam) </li></ul><ul><li>Enduring Hardship </li></ul><ul><ul><li>Longsuffering (Job) </li></ul></ul><ul><ul><li>Fighting through (Nehemiah) </li></ul></ul><ul><li>The Glorious End (Revelation) </li></ul>
    24. 32. Picture of Elevator <ul><li>Or people in an elevator </li></ul>
    25. 33. Organizing Stories <ul><li>The Rule of 3’s </li></ul>
    26. 34. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><ul><li>0. Define Your Jennifer </li></ul></ul>
    27. 35. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><ul><li>0. Define Your Jennifer </li></ul></ul><ul><ul><li>3 Attributes </li></ul></ul>
    28. 36. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><ul><li>0. Define Your Jennifer </li></ul></ul><ul><ul><li>3 Attributes </li></ul></ul><ul><ul><li>3 Channels </li></ul></ul>
    29. 37. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><ul><li>0. Define Your Jennifer </li></ul></ul><ul><ul><li>3 Attributes </li></ul></ul><ul><ul><li>3 Channels </li></ul></ul><ul><ul><li>3 Times a Month for 3 Months </li></ul></ul>
    30. 38. Repeat. Repeat. Repeat.
    31. 39. Horse vet picture
    32. 42. <ul><li>Wrap up </li></ul><ul><ul><li>Problem:Tons of new nonprofits; outpacing population </li></ul></ul><ul><ul><li>Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you </li></ul></ul><ul><ul><li>Climax: The ah-ha of someone saying your script back to you! </li></ul></ul>
    33. 43. <ul><li>Wrap up </li></ul><ul><ul><li>Problem:Tons of new nonprofits; outpacing population </li></ul></ul><ul><ul><li>Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you </li></ul></ul><ul><ul><li>Climax: The ah-ha of someone saying your script back to you! </li></ul></ul>
    34. 44. <ul><li>Wrap up </li></ul><ul><ul><li>Problem:Tons of new nonprofits; outpacing population </li></ul></ul><ul><ul><li>Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you </li></ul></ul><ul><ul><li>Climax: The ah-ha of someone saying your script back to you! </li></ul></ul>
    35. 45. Storytelling Resources <ul><li>Andy Goodman www.agoodmanonline.com </li></ul><ul><li>Cliff Atkinson www.sociablemedia.com </li></ul><ul><li>Marc A. Pitman www.fundraisingcoach.com [email_address] </li></ul><ul><ul><ul><li>Gooney Bird Greene by Lois Lawry </li></ul></ul></ul>

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