Telling Your Story

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Here's the description from this talk I gave:

We are natural born story tellers. But all too often, we in the nonprofit world aren’t good at telling our story. This session will help you cast your vision and mission in ways people will remember!

You’ll learn:
* the basic components of all compelling stories
* how a trip to the supermarket can help you make your story engaging
* what an “elevator pitch” is and why it can quickly become stale, and
* a really easy way to keep all your communications fresh and “on story.”

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  • Telling Your Story

    1. 1. Who’s Telling YOUR Story? Increasing the effectiveness of your communication, one story at a time Marc A. Pitman, FundraisingCoach.com
    2. 2. More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
    3. 8. <ul><li>Huge DNA picture strand </li></ul>
    4. 9. <ul><li>Campfire picture with people talking </li></ul>
    5. 10. <ul><li>Sylvan Learning Center </li></ul>
    6. 11. <ul><li>Sylvan Learning Center </li></ul><ul><li>New Scientist, May 2005 </li></ul>
    7. 12. More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
    8. 16. <ul><li>A trip to the grocery store </li></ul>
    9. 17. <ul><li>Set structure of storytelling 2300 years ago </li></ul><ul><ul><li>Beginning, Middle, End </li></ul></ul>
    10. 18. <ul><li>Set structure of storytelling 2300 years ago </li></ul><ul><ul><li>Beginning, Middle, End </li></ul></ul><ul><ul><li>Has a hero </li></ul></ul>
    11. 19. <ul><li>Set structure of storytelling 2300 years ago </li></ul><ul><ul><li>Beginning, Middle, End </li></ul></ul><ul><ul><li>Has a hero </li></ul></ul><ul><ul><li>Needs CONFLICT (hero+obstacle=conflict)‏ </li></ul></ul>
    12. 20. <ul><li>Set structure of storytelling 2300 years ago </li></ul><ul><ul><li>Beginning, Middle, End </li></ul></ul><ul><ul><li>Has a hero </li></ul></ul><ul><ul><li>Needs CONFLICT (hero+obstacle=conflict)‏ </li></ul></ul><ul><ul><li>The storyteller works to help the listener be immersed in the story </li></ul></ul>
    13. 21. Storytelling for Dummies
    14. 22. Storytelling for Dummies <ul><li>Act 1: Get hero up a tree </li></ul>
    15. 23. Storytelling for Dummies <ul><li>Act 1: Get hero up a tree </li></ul><ul><li>Act 2: Throw rocks at him </li></ul>
    16. 24. Storytelling for Dummies <ul><li>Act 1: Get hero up a tree </li></ul><ul><li>Act 2: Throw rocks at him </li></ul><ul><li>Act 3: Get him down </li></ul>
    17. 25. Hero must be a person
    18. 26. Your Stories = Your Culture
    19. 27. Your Stories = Your Culture <ul><li>“ Genesis” Story </li></ul>
    20. 28. Your Stories = Your Culture <ul><li>“ Genesis” Story </li></ul><ul><li>“ Balaam” Stories </li></ul>
    21. 29. Your Stories = Your Culture <ul><li>“ Genesis” Story </li></ul><ul><li>“ Balaam” Stories </li></ul><ul><li>“ Job” Stories </li></ul>
    22. 30. Your Stories = Your Culture <ul><li>“ Genesis” Story </li></ul><ul><li>“ Balaam” Stories </li></ul><ul><li>“ Job” Stories </li></ul><ul><li>“ Nehemiah” Stories </li></ul>
    23. 31. Your Stories = Your Culture <ul><li>“ Genesis” Story </li></ul><ul><li>“ Balaam” Stories </li></ul><ul><li>“ Job” Stories </li></ul><ul><li>“ Nehemiah” Stories </li></ul><ul><li>“ Revelation” Stories </li></ul>
    24. 32. Picture of Elevator <ul><li>Or people in an elevator </li></ul>
    25. 33. Organizing Stories <ul><li>The Rule of 3’s </li></ul>
    26. 34. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><li>0. Define Your Jennifer </li></ul>
    27. 35. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><li>0. Define Your Jennifer </li></ul><ul><li>1. 3 Attributes </li></ul>
    28. 36. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><li>0. Define Your Jennifer </li></ul><ul><li>1. 3 Attributes </li></ul><ul><li>2. 3 Channels </li></ul>
    29. 37. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><li>0. Define Your Jennifer </li></ul><ul><li>1. 3 Attributes </li></ul><ul><li>2. 3 Channels </li></ul><ul><li>3. 3 Times a Month for 3 Months </li></ul>
    30. 38. Repeat. Repeat. Repeat.
    31. 39. Horse vet picture
    32. 42. <ul><li>Wrap up </li></ul><ul><ul><li>Problem:Tons of new nonprofits; outpacing population </li></ul></ul><ul><ul><li>Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you </li></ul></ul><ul><ul><li>Climax: The ah-ha of someone saying your script back to you! </li></ul></ul>
    33. 43. <ul><li>Wrap up </li></ul><ul><ul><li>Problem:Tons of new nonprofits; outpacing population </li></ul></ul><ul><ul><li>Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you </li></ul></ul><ul><ul><li>Climax: The ah-ha of someone saying your script back to you! </li></ul></ul>
    34. 44. <ul><li>Wrap up </li></ul><ul><ul><li>Problem:Tons of new nonprofits; outpacing population </li></ul></ul><ul><ul><li>Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you </li></ul></ul><ul><ul><li>Climax: The ah-ha of someone saying your script back to you! </li></ul></ul>
    35. 45. Storytelling Resources <ul><li>Andy Goodman www.agoodmanonline.com </li></ul><ul><li>Cliff Atkinson www.sociablemedia.com </li></ul><ul><li>Marc A. Pitman www.fundraisingcoach.com [email_address] </li></ul>

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