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Social Media 101: Marketing Maine Businesses with the power of the web

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A Rotary presentation of a very basic overview of free tools Maine businesses and nonprofits can use to increase the visibility of their organization. Ends with a demonstration of how I'm using Twitter, LinkedIn, and Facebook to multiply the great work of the Inland Hospital community relations folks.

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Social Media 101: Marketing Maine Businesses with the power of the web

  1. 1. Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com
  2. 2. A Brief History Brochures  Web 2.0  User Generated Content
  3. 3. Start small
  4. 4. Your Google Profile
  5. 5. Your Personal Google Profile http://www.google.com/s2/profiles/me
  6. 6. Email Newsletters
  7. 7. Email Newsletter Tips • Start sustainably – Weekly? Monthly? Sporadic?
  8. 8. Email Newsletter Tips • Start sustainably – Weekly? Monthly? Sporadic? • Ask permision – This is not direct mail – Purchased lists = SPAM – Double opt-in
  9. 9. Email Newsletter Tips • Start sustainably – Weekly? Monthly? Sporadic? • Ask permision – This is not direct mail – Purchased lists = SPAM – Double opt-in • The ethical bribe – Entice new subscribers with something of value – Ebook | Tip Sheet | Recipes | Coupons
  10. 10. Blogs
  11. 11. Blog Tips • Blogs stick around – Great for search engines – Adds “permanence” for deletable emails & disposable news clippings – Keeps you professionally sharp & up-to-date
  12. 12. Blog Tips • Blogs stick around – Great for search engines – Adds “permanence” for deletable emails & disposable news clippings – Keeps you professionally sharp & up-to-date • Repurpose content – Newsletters, press releases, ads
  13. 13. Blog Tips • Blogs stick around – Great for search engines – Adds “permanence” for deletable emails & disposable news clippings – Keeps you professionally sharp & up-to-date • Repurpose content – Newsletters, press releases, ads • Most people won’t come to your blog – Make RSS feed & email options easy to find
  14. 14. More Blog Tips • Find your voice – No one sees the world exactly as you do – Experiment with formal/informal, opinionated/general to see what generates comments
  15. 15. More Blog Tips • Find your voice – No one sees the world exactly as you do – Experiment with formal/informal, opinionated/general to see what generates comments • Schedule it on your calendar – The habit of blogging takes time – I find every other week manageable, some like daily – Schedule your publishing (I write Sundays, publish Tuesdays
  16. 16. Start Small
  17. 17. Try Others
  18. 18. 3 minutes – 1000’s of people
  19. 19. Additional Resources • SmallBizSurvival.com • ChrisBrogan.com • MainePRMaven.com • SutherlandWeston.com • mainebusiness.mainetoday.com • FundraisingCoach.com

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