Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Kansas Main Street Part 3; Who's Telling Your Story?

1,094 views

Published on

The 3rd of a three part, day-long training provided for the Kansas State Commerce Department's Main Street Program on April 8 in Phillipsburg, KS.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Kansas Main Street Part 3; Who's Telling Your Story?

  1. 1. Who’s Telling YOUR Story? Increasing the effectiveness of your communication, one story at a time Marc A. Pitman, FundraisingCoach.com Kansas Main Streets
  2. 2. More New 501(c)3’s Each Year Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
  3. 8. <ul><li>Huge DNA picture strand </li></ul>
  4. 9. <ul><li>Campfire picture with people talking </li></ul>
  5. 11. <ul><li>Sylvan Learning Center </li></ul>
  6. 12. <ul><li>Sylvan Learning Center </li></ul><ul><li>New Scientist, May 2005 </li></ul>
  7. 13. <ul><li>A trip to the grocery store </li></ul>
  8. 14. <ul><li>Set structure of storytelling 2300 years ago </li></ul><ul><ul><li>Beginning, Middle, End </li></ul></ul>
  9. 15. <ul><li>Set structure of storytelling 2300 years ago </li></ul><ul><ul><li>Beginning, Middle, End </li></ul></ul><ul><ul><li>Has a hero </li></ul></ul>
  10. 16. <ul><li>Set structure of storytelling 2300 years ago </li></ul><ul><ul><li>Beginning, Middle, End </li></ul></ul><ul><ul><li>Has a hero </li></ul></ul><ul><ul><li>Needs CONFLICT (hero+obstacle=conflict) ‏ </li></ul></ul>
  11. 17. <ul><li>Set structure of storytelling 2300 years ago </li></ul><ul><ul><li>Beginning, Middle, End </li></ul></ul><ul><ul><li>Has a hero </li></ul></ul><ul><ul><li>Needs CONFLICT (hero+obstacle=conflict) ‏ </li></ul></ul><ul><ul><li>The storyteller works to help the listener be immersed in the story </li></ul></ul>
  12. 18. The Nine Steps of Story Structure by Doug Stevenson <ul><li>Step 1 - Set The Scene </li></ul><ul><li>Step 2 - Introduce the Characters </li></ul><ul><li>Step 3 - Begin the Journey </li></ul><ul><li>Step 4 - Encounter the Obstacle </li></ul><ul><li>Step 5 - Overcome the Obstacle </li></ul><ul><li>Step 6 - Resolve the Story </li></ul>
  13. 19. <ul><li>Step 7 - Make the Point </li></ul><ul><li>Step 8 - Ask the Question </li></ul><ul><ul><li>How about you? </li></ul></ul><ul><li>Step 9 - Restate the Point </li></ul><ul><li>http://www.dougstevenson.com/ </li></ul>
  14. 20. Be sure to use a “phrase that pays” (Doug Stevenson <ul><li>The phrase that pays </li></ul>
  15. 21. Storytelling for Dummies <ul><li>Act 1: Get hero up a tree </li></ul>
  16. 22. Storytelling for Dummies <ul><li>Act 1: Get hero up a tree </li></ul><ul><li>Act 2: Throw rocks at him </li></ul>
  17. 23. Storytelling for Dummies <ul><li>Act 1: Get hero up a tree </li></ul><ul><li>Act 2: Throw rocks at him </li></ul><ul><li>Act 3: Get him down </li></ul>
  18. 24. Hero must be a person
  19. 25. Your Stories = Your Culture
  20. 26. Your Stories = Your Culture <ul><li>“ Genesis” Story </li></ul>
  21. 27. Your Stories = Your Culture <ul><li>“ Genesis” Story </li></ul><ul><li>“ Balaam” Stories </li></ul>
  22. 28. Your Stories = Your Culture <ul><li>“ Genesis” Story </li></ul><ul><li>“ Balaam” Stories </li></ul><ul><li>“ Job” Stories </li></ul>
  23. 29. Your Stories = Your Culture <ul><li>“ Genesis” Story </li></ul><ul><li>“ Balaam” Stories </li></ul><ul><li>“ Job” Stories </li></ul><ul><li>“ Nehemiah” Stories </li></ul>
  24. 30. Your Stories = Your Culture <ul><li>“ Genesis” Story </li></ul><ul><li>“ Balaam” Stories </li></ul><ul><li>“ Job” Stories </li></ul><ul><li>“ Nehemiah” Stories </li></ul><ul><li>“ Revelation” Stories </li></ul>
  25. 31. Show & Tell
  26. 32. Picture of Elevator <ul><li>Or people in an elevator </li></ul>
  27. 33. Organizing Stories <ul><li>The Rule of 3’s </li></ul>
  28. 34. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><li>0. Define Your Jennifer </li></ul>
  29. 35. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><li>0. Define Your Jennifer </li></ul><ul><li>1. 3 Attributes </li></ul>
  30. 36. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><li>0. Define Your Jennifer </li></ul><ul><li>1. 3 Attributes </li></ul><ul><li>2. 3 Channels </li></ul>
  31. 37. Organizing Stories <ul><li>The Rule of 3’s </li></ul><ul><li>0. Define Your Jennifer </li></ul><ul><li>1. 3 Attributes </li></ul><ul><li>2. 3 Channels </li></ul><ul><li>3. 3 Times a Month for 3 Months </li></ul>
  32. 38. Repeat. Repeat. Repeat.
  33. 39. Horse vet picture
  34. 40. <ul><li>Wrap up </li></ul><ul><ul><li>Problem:Tons of new nonprofits; outpacing population </li></ul></ul><ul><ul><li>Solution: Uncovering and communicating your uniqueness in ways that “hand a script” to those around you </li></ul></ul><ul><ul><li>Climax: The ah-ha of someone saying your script back to you! </li></ul></ul>
  35. 41. Storytelling Resources <ul><li>Andy Goodman www.agoodmanonline.com </li></ul><ul><li>Cliff Atkinson www.SociableMedia.com </li></ul><ul><li>Doug Stevenson www.DougStevenson.com </li></ul><ul><li>Marc A. Pitman www.FundraisingCoach.com [email_address] </li></ul>Give me your card to get a free copy of my email guide & bi-weekly ezine.

×